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Ernie Perich
  • Ann Arbor, MI
  • United States
  • 0 to 60 Branding
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Latest ADM Activity - Click "More" at bottom!

Ernie Perich's blog post was featured

Why Should an Automotive OEM Supplier Hire an Ad Agency?

To boost your business and help your advertising hit home, that’s why.Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.Or maybe you’re a well-known supplier, manufacturing tried-and-true products with the same sales methods.…See More
Nov 6, 2018
Ernie Perich posted a blog post

Why Should an Automotive OEM Supplier Hire an Ad Agency?

To boost your business and help your advertising hit home, that’s why.Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.Or maybe you’re a well-known supplier, manufacturing tried-and-true products with the same sales methods.…See More
Nov 5, 2018
Ernie Perich's blog post was featured

Internal Branding Tips for Automotive OEM Suppliers

Employees must be living embodiments of the brand promise.A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t ask yourself this critical…See More
Oct 28, 2018
Ernie Perich posted a blog post

Internal Branding Tips for Automotive OEM Suppliers

Employees must be living embodiments of the brand promise.A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t ask yourself this critical…See More
Oct 19, 2018
Ernie Perich's blog post was featured

Three Buyer Behaviors Automotive OEM Suppliers Should Know

Are you selling effectively to the B2B buyer?In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with them. #1: Availability of InformationToday’s B2B buyers know their stuff. The Internet is their encyclopedia, making…See More
Aug 29, 2018
Ernie Perich posted a blog post

Three Buyer Behaviors Automotive OEM Suppliers Should Know

Are you selling effectively to the B2B buyer?In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with them. #1: Availability of InformationToday’s B2B buyers know their stuff. The Internet is their encyclopedia, making…See More
Aug 27, 2018
Ernie Perich posted a blog post

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

YouTube product demos can give your brand a fighting chance.Got a great product? Is it better than your competitors’? Does it make amazing things possible? Instead of telling your customers that it’s great, why not show them how great? Sometimes, a product demo video is the most effective, engaging route.Let’s face it, the most advanced products, technologies…See More
Jun 25, 2018
Ernie Perich is now a member of Automotive Digital Marketing
Jun 21, 2018

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
0 to 60 Branding
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Associate, OEM Marketing Professional - Tier 1, Consultant, Advertising Agency, Marketing Services Provider, OTHER
Your Business Phone Number ie: 555-345-1234
734-769-2215
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://https://0to60branding.com/
Email address for business contacts
periche@perich.com
Your Mobile Phone, Direct Business Line or Alternate Number
734-769-2215
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I’ve had more than 30 years of experience in advertising and marketing, working with a wide range of automotive suppliers and automakers. B2B. Consumer. Commercial. Heavy-duty, off-highway, military, OEM, Tier One and Tier Two. For GM, Chevy, GMC, AxleTech, Continental Automotive, Meritor, Nexteer, Eagle Ottawa, smart car, Saturn and others. My goal is to help brands strike a nerve.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.axletech.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ErniePerich
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Ernie Perich's ADM Blog

Why Should an Automotive OEM Supplier Hire an Ad Agency?

Posted on November 5, 2018 at 11:41am 0 Comments

To boost your business and help your advertising hit home, that’s why.

Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.

Or maybe you’re a…

Continue

Internal Branding Tips for Automotive OEM Suppliers

Posted on October 19, 2018 at 7:18am 0 Comments



Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…

Continue

Three Buyer Behaviors Automotive OEM Suppliers Should Know

Posted on August 27, 2018 at 7:00am 0 Comments

Are you selling effectively to the B2B buyer?

In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.

Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with…

Continue

How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

Posted on June 25, 2018 at 8:30am 0 Comments

YouTube product demos can give your brand a fighting chance.

Got a great product? Is it …

Continue

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