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Ernie Perich
  • Ann Arbor, MI
  • United States
  • 0 to 60 Branding
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REQUIRED: Name of Your Dealership, Business or Organization:
0 to 60 Branding
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
OEM Associate, OEM Marketing Professional - Tier 1, Consultant, Advertising Agency, Marketing Services Provider, OTHER
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I’ve had more than 30 years of experience in advertising and marketing, working with a wide range of automotive suppliers and automakers. B2B. Consumer. Commercial. Heavy-duty, off-highway, military, OEM, Tier One and Tier Two. For GM, Chevy, GMC, AxleTech, Continental Automotive, Meritor, Nexteer, Eagle Ottawa, smart car, Saturn and others. My goal is to help brands strike a nerve.
CAR DEALER or OEM Website you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
INTERNET LEAD Suppliers You are using now, or in the past
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Used Car Inventory Management Solutions You Have Used
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Ernie Perich's ADM Blog

Why Should an Automotive OEM Supplier Hire an Ad Agency?

Posted on November 5, 2018 at 11:41am 0 Comments

To boost your business and help your advertising hit home, that’s why.

Maybe your company has grown from supplying just a few automotive products into a well-oiled, thriving machine. Distribution is ramping up. Customers are happy. You’ve run some ads but they seem like a waste of money.

Or maybe you’re a…


Internal Branding Tips for Automotive OEM Suppliers

Posted on October 19, 2018 at 7:18am 0 Comments

Employees must be living embodiments of the brand promise.

A zen philosopher once told me, “The brand is the organization and the organization is the brand.” Yes, we are all one. But let’s not join hands and sing just yet. Developing and protecting your brand takes work. It’s a promise to your customers. And it will all go down the drain if you don’t…


Three Buyer Behaviors Automotive OEM Suppliers Should Know

Posted on August 27, 2018 at 7:00am 0 Comments

Are you selling effectively to the B2B buyer?

In the last several years, the B2B buying process has changed dramatically. Buyer’s expectations have changed accordingly. Consequently, traditional sales processes are becoming less and less effective.

Selling to today’s savvy B2B buyer requires new thinking. Here are three factors that influence buyer behavior, and how to deal with…


How Automotive OEM Suppliers Can Utilize the Power of Jean-Claude Van Damme

Posted on June 25, 2018 at 8:30am 0 Comments

YouTube product demos can give your brand a fighting chance.

Got a great product? Is it …


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