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Elena Ciccotelli
  • Female
  • Voorhees, NJ
  • United States
  • Automotive Mobile Solutions, LLC
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  • Ralph Paglia

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Elena Ciccotelli's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Elena Ciccotelli posted a blog post

Mobile Marketing: The Automotive Game Changer

 According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.  91 percent of American adults own a mobile phone. Of these, 61 percent own a smartphone. One-out-of-five Facebook users accesses the site only through mobiles. Almost one-third of Facebook’s ad revenue now…See More
Aug 20
Elena Ciccotelli's blog post was featured

Are You Asking Your Mobile Advertising Provider the Right Questions?

   Effective targeting, delivery, and measurement are a few of the challenges of mobile advertising, which makes it difficult to know which is the right platform or ad solution for advertising campaign. There are plenty of options, but how do you know which to choose to get the results you are looking for?Here are the 5 questions you need to ask when selecting the right advertising provider or technology platform for your campaign:1. Who sees my ad?Without knowing WHO is seeing your ad, you…See More
Jul 11
Elena Ciccotelli posted a blog post

Are You Asking Your Mobile Advertising Provider the Right Questions?

   Effective targeting, delivery, and measurement are a few of the challenges of mobile advertising, which makes it difficult to know which is the right platform or ad solution for advertising campaign. There are plenty of options, but how do you know which to choose to get the results you are looking for?Here are the 5 questions you need to ask when selecting the right advertising provider or technology platform for your campaign:1. Who sees my ad?Without knowing WHO is seeing your ad, you…See More
Jul 10
Mike Elliott commented on Elena Ciccotelli's blog post Cut the SPAM and Serve Up More Content
"great article & infographic, Ralph' very useful info."
Jun 27
Ralph Paglia commented on Elena Ciccotelli's blog post Cut the SPAM and Serve Up More Content
"This article and the infographic used to illustrate the points it makes should be read by everyone who fancies themselves an automotive marketer, social media marketer or content marketing professional! "
Jun 27
Elena Ciccotelli posted a blog post

Cut the SPAM and Serve Up More Content

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the majority of brands miss their target with messages people find not useful, irrelevant, or insufficiently personalized.How do marketers…See More
Jun 26
Alexander Lau commented on Elena Ciccotelli's blog post Mobile Plays a Key Role in the Consumer's Purchasing Decision
"Yes, and that's why Dealers should be using Responsive Websites or RWD. We are on top of this effort @ http://www.worlddealer.net/digital-marketing-services/responsive-automotive-websites."
Jun 11
Elena Ciccotelli's blog post was featured

Mobile Plays a Key Role in the Consumer's Purchasing Decision

 Mobile is increasingly becoming the tool for purchasing power. A report by xAd and Telmetrics shows that mobile is increasingly the only media outlet used in some categories to consult before making a purchase.The third annual xAd/Telmetrics Mobile Path to Purchase study also found that 42 percent of mobile users consider mobile…See More
Jun 9
Elena Ciccotelli was featured
Jun 8
Alexander Lau commented on Elena Ciccotelli's blog post Effective Mobile Marketing Trends in the Automotive Industry
"21 Internet trends from the annual KPCB trends report http://www.smartinsights.com/digital-marketing-strategy/internet-trends-2014-mary-meeker KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers"
Jun 6
Elena Ciccotelli posted a blog post

Mobile Plays a Key Role in the Consumer's Purchasing Decision

 Mobile is increasingly becoming the tool for purchasing power. A report by xAd and Telmetrics shows that mobile is increasingly the only media outlet used in some categories to consult before making a purchase.The third annual xAd/Telmetrics Mobile Path to Purchase study also found that 42 percent of mobile users consider mobile…See More
Jun 5
Alexander Lau commented on Elena Ciccotelli's blog post Effective Mobile Marketing Trends in the Automotive Industry
"Good article and we measure the performance around those trends, whether it be for SEO, PPC / SEM or Social Marketing via Mobile."
May 30
Elena Ciccotelli posted a blog post

Effective Mobile Marketing Trends in the Automotive Industry

Marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and increasing conversion rates. While marketers across verticals are working toward the goal of creating more engaging brand experiences across all platforms, mobile marketing strategies can differ by industry.Here's what has been effective so far in the automotive industry:According to a presentation at last year’s…See More
May 29
Shawn Ryder commented on Elena Ciccotelli's blog post The Future of Mobile Marketing for Automotive Retailers
"Great article Elana! There is a huge future for mobile marketing - I focus on automation which includes a text message feature based on any data available! Inbound texting is growing as well - going to actually write a blog about that…"
May 27
Jeffery Sterns liked Elena Ciccotelli's blog post Utilizing Location-Based Mobile Advertising to Drive Customers to your Lot
May 24
Alexander Lau commented on Elena Ciccotelli's blog post The Future of Mobile Marketing for Automotive Retailers
"Great Elana! I can show how Responsive (RWD) Website Design holds a direct impact on Mobile SEO and Local SEO and it's correlation to unique, informative content, driven through a Responsive Blog, which no one seems to discuss.…"
May 22

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Automotive Mobile Solutions, LLC
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
856-495-3138
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.automotivemobilesolutions.com
YOUR Email address for business contacts
elena@automotivemobilesolutions.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
856-495-3138
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Automotive Mobile Solutions is on the cutting edge of mobilized marketing for Tier 3 dealerships. We have experience producing high ROI results with our suite of mobile products
What will YOU contribute to the ADM Community?
I will contribute a new and innovative look at mobile advertising for Tier 3 dealerships and useful information on how to implement effective strategies to increase Tier 3 dealerships' mobile marketing efforts.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.mccafferty.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.fi-magazine.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/car_esq
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/automotivemobilesolutions
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/automotivemobile
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Elena Ciccotelli's ADM Blog

Mobile Marketing: The Automotive Game Changer

Posted on August 20, 2014 at 7:43am 0 Comments

 

According to Brett Relander from Entrepreneur Magazine, over the past couple of years, mobile marketing has emerged as the game-changer for businesses and consumers around the world. Key indicators point to mobile marketing emerging as the dominant form of marketing in the very near future.

 

 …

Continue

Are You Asking Your Mobile Advertising Provider the Right Questions?

Posted on July 10, 2014 at 11:53am 0 Comments

   

Effective targeting, delivery, and measurement are a few of the challenges of mobile advertising, which makes it difficult to know which is the right platform or ad solution for advertising campaign. There are plenty of options, but how do you know which to choose to get the results you are looking for?

Here are the 5 questions you need to ask…

Continue

Cut the SPAM and Serve Up More Content

Posted on June 26, 2014 at 8:30am 3 Comments

What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.

A recent  industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the…

Continue

Mobile Plays a Key Role in the Consumer's Purchasing Decision

Posted on June 5, 2014 at 7:41am 1 Comment

 

Mobile is increasingly becoming the tool for purchasing power. A report by xAd and Telmetrics shows that mobile is increasingly the only media outlet used in some categories to consult before making a…

Continue

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