Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Elena Ciccotelli has not received a gift from an ADM Member
Where do dealers fit in the world of car sharing, ride sharing and ride hailing? Is it a big threat or great opportunity? This is a big-picture topic and concerns nothing less than the future of automotive retailing as we know it today.
I’ve thought about and studied this topic as someone with one…Continue
Today, I’d like to focus on an advancing technology promoted by the “big guys” (Apple and Google) that soon will revolutionize the way retail promotions and loyalty programs are administered.
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
I am not sure the folks at Edmunds.com would want you to remember, but most dealers still recall back in October the advertisement Edmunds launched on YouTube, entitled “Absurdity of Haggling” which, with no disguise, belittled car dealers by showing a grocery clerk trying to gouge shoppers on items such as bread and squash. Dealers quickly recognized this and tagged it in social and conventional industry media, and, after…Continue