"So I thought of something related to this subject today while browsing the web.
Why is no one up in arms about Cars.com re-targeting their website visitors with specific, related vehicle options?!!? How is serving up a dynamic inventory…"
@Tony Rehn - you said "maximizing the CRM seems tough without policing the "wrong" things."
Sounds a lot like you have great processes in place and that there is a clear expectation of the execution of those…"
"Richard - The one figure missing from your numbers is the contact rate with your internet leads. I backed into your contact rate by applying the 4x60 rule Marc mentioned and it appears that you are probably a little ahead of the 60% contact…"
"I think that the continued focus of OEMs on CSI surveys is a bit behind the times - they were an excellent tool to motivate dealers in the past, but have been largely supplanted by user generated content online. What really needs to happen is…"
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"What will YOU contribute to the ADM Community?"
Joined Park Place in October 2002 - no previous car experience - fortunate to move into internet sales shortly thereafter - moved into management position in July 2007. Made the difficult decision to leave the dealership in August 2012, worked with Brian PCG Consulting, coauthored book Selling Cars in the Digital Age. Joined Gary May at IM@CS in 2014 to move to the next phase of my career...returning to my roots, figuratively and literally, to get back into the dealership sales environment.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
It is great to see you here... I am working out of my home office as I recover from a bout with Pneumonia and hanging out on ADM seems to be very effective therapy!
On behalf of both myself, and the rest of the 1,600+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.
Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.
Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.
VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!
I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,600 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!
Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!
One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!
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Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.