Automotive Digital Marketing

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Edward Shaffer
  • 51, Male
  • Lufkin, TX
  • United States
  • Interactive Marketing and…
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Edward Shaffer's ADM Discussions

City Twist Email Marketing

Started this ADM discussion. Last reply by David A. Schorn Apr 10, 2012. 1 Reply

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Latest ADM Activity - Click "More" at bottom!

Edward Shaffer updated their profile
Oct 2, 2014
Edward Shaffer commented on Bobbie Herron's blog post The Model Is Broken
"@Arnold - well can anyone read Bobbi's original post and conclude that an opportunity to promote a product existed?!? about missing the point entirely..."
Feb 4, 2014
Edward Shaffer commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??
"So I thought of something related to this subject today while browsing the web.  Why is no one up in arms about re-targeting their website visitors with specific, related vehicle options?!!?  How is serving up a dynamic inventory…"
May 3, 2013
Edward Shaffer commented on Chip King's blog post CRM - Is It failing Us or Are We failing It?
"  @Tony Rehn - you said "maximizing the CRM seems tough without policing the "wrong" things."   Sounds a lot like you have great processes in place and that there is a clear expectation of the execution of those…"
Apr 22, 2013
Edward Shaffer replied to Richard Ludlow's discussion BDC Performance Standards
"Richard - The one figure missing from your numbers is the contact rate with your internet leads.  I backed into your contact rate by applying the 4x60 rule Marc mentioned and it appears that you are probably a little ahead of the 60% contact…"
Apr 3, 2013
Edward Shaffer commented on Big Tom LaPointe's blog post Is it wrong to ask for a CSI survey?
"I think that the continued focus of OEMs on CSI surveys is a bit behind the times - they were an excellent tool to motivate dealers in the past, but have been largely supplanted by user generated content online.  What really needs to happen is…"
Feb 15, 2013
Edward Shaffer shared Ralph Paglia's blog post on Twitter
Jan 11, 2013
Edward Shaffer commented on Ralph Paglia's video

Car Dealer Customer Loyalty Rewards Program to Drive Repeat Business

"Nice, but not even slightly adopted at this point - Atlanta and Dallas areas have no dealer partners signed up yet - I could watch the video a few more times though :-)"
Dec 14, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Interactive Marketing and Consulting Services (IM@CS)
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
Your Business Phone Number ie: 555-345-1234
YOUR Business Website URL (ie:
Email address for business contacts
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
"What will YOU contribute to the ADM Community?"
Joined Park Place in October 2002 - no previous car experience - fortunate to move into internet sales shortly thereafter - moved into management position in July 2007. Made the difficult decision to leave the dealership in August 2012, worked with Brian PCG Consulting, coauthored book Selling Cars in the Digital Age. Joined Gary May at IM@CS in 2014 to move to the next phase of my career...returning to my roots, figuratively and literally, to get back into the dealership sales environment.
CAR DEALER or OEM Website you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
The Cobalt Group, eCarList, Clickmotive
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, iMotors, NewLeadsPlus,, CUDL Autosmart,
Used Car Inventory Management Solutions You Have Used

Comment Wall (2 comments)

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At 9:29am on November 23, 2008, Ralph Paglia said…

It is great to see you here... I am working out of my home office as I recover from a bout with Pneumonia and hanging out on ADM seems to be very effective therapy!

On behalf of both myself, and the rest of the 1,600+ member ADM family, welcome to our online community and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and your professional role. More information links, some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. I pay extra for additional server storage capacity for ADM and any valuable content you upload to make use of it is all appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what i have seen since starting the ADM Professional Community at the beginning of 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,600 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:
At 1:46pm on November 18, 2008, Blaine Twilley said…
Good to see your here Edward!

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