Automotive Digital Marketing

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Ed Personius
  • Male
  • Lake Forest, CA
  • United States
  • Looknglas Window Video Systems
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Looknglas Window Video Systems
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
949 5862841
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.looknglas.net
YOUR Email address for business contacts
info@looknglas.net
Your Mobile Phone Number, Direct Business Line or Alternate Number
949 2936271
Select All franchises/brands you are associated with
-Toyota..., -Volkswagen...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Window Video Systems - Video signs directly on the window glass of your dealership. Large, bright, moving content. Here's a Youtube Video showing what we do:
http://www.youtube.com/watch?v=yeYv3ezCuL8
"What will YOU contribute to the ADM Community?"
Direct Response Advertising for 20 years. Video, production, editing, music videos, action sports videos, commercials, infomercials.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.toyotaofhb.com/
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/automotivesocial
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/ralphpaglia
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/pages/Looknglas-Window-Video-Systems/309734...
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/Looknglas
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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Ed Personius's ADM Blog

Your Message is the Answer

Posted on April 8, 2010 at 1:25pm 0 Comments

At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!



But before I go further, let's make sure we agree on the question. I say the question is:



"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.



Now back… Continue

Point of Purchase

Posted on March 22, 2010 at 12:56pm 0 Comments

Much of what appears on this site and elsewhere has to do with maximizing and leveraging your website, Facebook site, Twitters, Internet ads, etc. And rightly so. Outbound marketing is extremely important and necessary, and effective execution is critical.


But don't neglect your Dealership as a place to message to both customers and prospective customers.


Make sure your facility communicates directly and indirectly that you want the customer's…
Continue

Winning starts at the Top

Posted on February 23, 2010 at 9:54am 3 Comments

I just watched the video posted on this site of a "Sales Manager" pro giving a tough sales talk to the underperforming sales staff (which I assume is the one at your dealership.)



It was remarkably reminiscent of the scene from "Glengarry Glen Ross" with Alec Baldwin as the hotshot sales manager. The guy spent the entire video telling salespeople their sales suck because of all the things they are not doing, and all the excuses they are making. The video was touted as something that… Continue

How to Make your Dealership Stand Out

Posted on February 22, 2010 at 9:29am 0 Comments

There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.



Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's… Continue

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