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Ed Personius's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Ed Personius and Ken Beam are now friends
Dec 19, 2011
Ed Personius posted a video
Sep 29, 2011
Ed Personius commented on Ralph Paglia's video
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2011 Toyota Sienna Swagger Wagon

"Ralph, I would be surprised if 18% were actually correct. I would have guessed lower positive ROI than that. So often these numbers are fudged or have been massaged to look better than they are. But from a marketing/cost measurement, if that level…"
May 25, 2010
Ed Personius commented on Ralph Paglia's video
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2011 Toyota Sienna Swagger Wagon

"That's cute. How many more Siennas have been sold because of it?"
May 25, 2010
Ed Personius posted a blog post

Your Message is the Answer

At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!But before I go further, let's make sure we agree on the question. I say the question is:"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.Now back to the answer. Twitter is not the…See More
Apr 8, 2010
Ed Personius commented on Ralph Paglia's blog post Video Readiness and Well Honed Skills Save A Deal at Douglas VW!
"Beautiful! The power of hi-res video in action as a direct selling tool. This strategy, if readied and implemented effectively, could become a priority sales method for internet sales where the customer is at distance. It's also a great example…"
Mar 25, 2010
Ed Personius posted a blog post

Point of Purchase

Much of what appears on this site and elsewhere has to do with maximizing and leveraging your website, Facebook site, Twitters, Internet ads, etc. And rightly so. Outbound marketing is extremely important and necessary, and effective execution is critical.But don't neglect your Dealership as a place to message to both customers and prospective customers.Make sure your facility communicates directly and indirectly that you want the customer's business, and that you have something great to offer…See More
Mar 22, 2010
Ed Personius commented on Ralph Paglia's video
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Google Social Media Advice On How Brands Can Leverage

"This is a very astute observation of the mechanics of good direct marketing. What he describes as "information" is a value judgement by the viewer as to the relevance of what they are viewing. The reason so many people are negative about…"
Mar 22, 2010
Keith Shetterly commented on Ed Personius's blog post Winning starts at the Top
"Thanks Ed, I found it already. Been over there commenting on it."
Feb 23, 2010
Ed Personius commented on Ed Personius's blog post Winning starts at the Top
"Keith, the "You can't handle the truth" video."
Feb 23, 2010
Keith Shetterly commented on Ed Personius's blog post Winning starts at the Top
"Comment by Keith Shetterly 1 second ago Delete Comment…"
Feb 23, 2010
Ed Personius posted a blog post

Winning starts at the Top

I just watched the video posted on this site of a "Sales Manager" pro giving a tough sales talk to the underperforming sales staff (which I assume is the one at your dealership.)It was remarkably reminiscent of the scene from "Glengarry Glen Ross" with Alec Baldwin as the hotshot sales manager. The guy spent the entire video telling salespeople their sales suck because of all the things they are not doing, and all the excuses they are making. The video was touted as something that will fire up…See More
Feb 23, 2010
Ed Personius commented on Ralph Paglia's video
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Grant Cardone You Can't Handle the Truth - Sales Meeting

"Highest sales for the month gets a trip to Hawaii. 2nd place gets a set of steak knives. Everyone else gets fired."
Feb 23, 2010
Ed Personius updated their profile photo
Feb 22, 2010
Ed Personius updated their profile
Feb 22, 2010
Ed Personius posted a blog post

How to Make your Dealership Stand Out

There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's reaction,…See More
Feb 22, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Looknglas Window Video Systems
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
949 5862841
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.looknglas.net
YOUR Email address for business contacts
info@looknglas.net
Your Mobile Phone Number, Direct Business Line or Alternate Number
949 2936271
Select All franchises/brands you are associated with
-Toyota..., -Volkswagen...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Window Video Systems - Video signs directly on the window glass of your dealership. Large, bright, moving content. Here's a Youtube Video showing what we do:
http://www.youtube.com/watch?v=yeYv3ezCuL8
What will YOU contribute to the ADM Community?
Direct Response Advertising for 20 years. Video, production, editing, music videos, action sports videos, commercials, infomercials.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.toyotaofhb.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.facebook.com/automotivesocial
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autotrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/ralphpaglia
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/pages/Looknglas-Window-Video-Systems/309734...
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/Looknglas
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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Ed Personius's ADM Blog

Your Message is the Answer

Posted on April 8, 2010 at 1:25pm 0 Comments

At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!



But before I go further, let's make sure we agree on the question. I say the question is:



"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.



Now back… Continue

Point of Purchase

Posted on March 22, 2010 at 12:56pm 0 Comments

Much of what appears on this site and elsewhere has to do with maximizing and leveraging your website, Facebook site, Twitters, Internet ads, etc. And rightly so. Outbound marketing is extremely important and necessary, and effective execution is critical.


But don't neglect your Dealership as a place to message to both customers and prospective customers.


Make sure your facility communicates directly and indirectly that you want the customer's…
Continue

Winning starts at the Top

Posted on February 23, 2010 at 9:54am 3 Comments

I just watched the video posted on this site of a "Sales Manager" pro giving a tough sales talk to the underperforming sales staff (which I assume is the one at your dealership.)



It was remarkably reminiscent of the scene from "Glengarry Glen Ross" with Alec Baldwin as the hotshot sales manager. The guy spent the entire video telling salespeople their sales suck because of all the things they are not doing, and all the excuses they are making. The video was touted as something that… Continue

How to Make your Dealership Stand Out

Posted on February 22, 2010 at 9:29am 0 Comments

There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.



Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's… Continue

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