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Ed Brooks's ADM Discussions

Craigslist to start charging $5.00 per listing...

Started this ADM discussion. Last reply by Richard Roy Dec 3, 2013. 7 Replies

This brand new and a game changer. Craigslist to start charging $5.00 per listing... …Continue

vAUTO ACQUIRES AUCTION GENIUS, INTEGRATES MARKET-LEADING TOOLS TO HELP DEALERS BUY WHOLESALE USED VEHICLES ONLINE

Started Jul 11, 2012 0 Replies

 vAUTO ACQUIRES AUCTION GENIUS, INTEGRATES MARKET-LEADING TOOLS TO HELP DEALERS BUY WHOLESALE USED VEHICLES ONLINE OAK BROOK, IL – July 11, 2012 – vAuto announced the acquisition of Auction Genius,…Continue

How do you advertise a competitive price and hold gross at the same time?

Started this ADM discussion. Last reply by Ed Brooks Nov 12, 2010. 14 Replies

What tactics is your dealership using to balance the need to use competitive, market-driven pricing to generate traffic with the desire to hold gross? When you price high you get no traffic but when…Continue

Tags: RealDeal, vauto, negotiation, documentation

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Ed Brooks's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Ed Brooks liked J.D. Rucker's discussion The Best Inventory Pricing Tool Is...
Monday
Ed Brooks shared J.D. Rucker's discussion on Google +1
Monday
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Once again my friend Larry Bruce has chosen to cherry-pick and misuse great data that he has “borrowed” from others. He is living proof of the adage, “You don’t give dynamite to monkeys”. Let’s look at the…"
Aug 13
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Do still stand by your third party data, Larry?"
Aug 13
Ed Brooks commented on Paul Accinno's blog post Are Microsites Still a Valid Digital Marketing Option?
"Boom!"
Aug 11
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"My current phone is an HTC One (M8) - it's the best phone I've ever owned. By a long shot. And yes mobile presents challenges - but we face challenges every day ;-) "
Aug 10
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"I'm currently commenting on my Android phone, but I do have an iPad as well. As advertisers, it's our job to make sure our content is able to be read AND interacted with on all platforms."
Aug 10
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"EVERY single one of your outside data points is misinterpreted or misused. Sorry bud, that's a fact. You'll have to wait until the Wednesday #AutoMarketing tweet chat for the discussion on why... "
Aug 10
Ed Brooks commented on Larry Bruce's blog post #AutoMarketing? Mobile Is Last
"Glad you fixed the "ShooVisable" typo, Larry."
Aug 10
Ed Brooks shared Ralph Paglia's blog post on Twitter
May 22
Ed Brooks liked Ralph Paglia's blog post Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate
May 22
Ed Brooks commented on Ralph Paglia's blog post Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate
"So Manny Luna, you intend to launch your own cut-rate, bargain-basement, version of DealerRater, or better yet, Yelp (since you want to include restaurants), hide the dealership's interest in the venture from the public, gain Google…"
May 22
Ed Brooks's photo was featured
May 21
Ed Brooks posted a photo
May 5
Ed Brooks liked Josh Vajda's blog post What Are The Most Common Objections Given By Customers?
Jan 11
Ed Brooks shared Josh Vajda's blog post on Google +1
Jan 11

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
vAuto
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
402 427 0157
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.linkedin.com/in/edbrookscarguy
YOUR Email address for business contacts
ebrooks@vauto.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
402 427 0157
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
vAuto was founded in 2005 by a group of automotive industry veterans recognizing the need to improve both profit and turn in used car departments. Today, many of the most successful dealerships in the country are using vAuto’s software to compete more effectively than ever.
What will YOU contribute to the ADM Community?
With 20 years in the car business, I'm passionate about helping dealers sell more cars - with Real Data, in Real Time.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.finishlineford.net
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.dealerrefresh.com/
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://AutoTrader.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/VelocitySales
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebooks.com/RPaglia
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://none
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
vAuto
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  Paperli.PaperWidget.Show({
    pid: 'VelocitySales/auto-gurus',
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Ed Brooks's ADM Blog

vAuto Expands Into New-Car Inventory Management & Pricing Space with Conquest

Posted on December 19, 2013 at 11:50am 0 Comments

vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.

Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.

“Conquest…

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AutoTrader.com and vAuto announce the integration of AutoTrader.com's Trade-In Marketplace (TIM)

Posted on August 27, 2012 at 8:58am 0 Comments

FOR IMMEDIATE RELEASE

vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory

OAK BROOK, IL – August 27, 2012 – AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools. Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal…

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Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Posted on May 30, 2012 at 7:03am 3 Comments

Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."

The Real Used Car Death Spiral

Posted on May 9, 2012 at 10:00am 11 Comments

While looking over an upcoming conference agenda, I noticed a bullet point on a speaker’s agenda: Winning pricing strategies -avoiding the death spiral of pricing to market average.





This…

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