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Ed Brooks's ADM Discussions

Craigslist to start charging $5.00 per listing...

Started this ADM discussion. Last reply by Richard Roy Dec 3, 2013. 7 Replies

This brand new and a game changer. Craigslist to start charging $5.00 per listing... …Continue

vAUTO ACQUIRES AUCTION GENIUS, INTEGRATES MARKET-LEADING TOOLS TO HELP DEALERS BUY WHOLESALE USED VEHICLES ONLINE

Started Jul 11, 2012 0 Replies

 vAUTO ACQUIRES AUCTION GENIUS, INTEGRATES MARKET-LEADING TOOLS TO HELP DEALERS BUY WHOLESALE USED VEHICLES ONLINE OAK BROOK, IL – July 11, 2012 – vAuto announced the acquisition of Auction Genius,…Continue

How do you advertise a competitive price and hold gross at the same time?

Started this ADM discussion. Last reply by Ed Brooks Nov 12, 2010. 14 Replies

What tactics is your dealership using to balance the need to use competitive, market-driven pricing to generate traffic with the desire to hold gross? When you price high you get no traffic but when…Continue

Tags: RealDeal, vauto, negotiation, documentation

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Ed Brooks's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Ed Brooks liked Josh Vajda's blog post What Are The Most Common Objections Given By Customers?
Jan 11
Ed Brooks shared Josh Vajda's blog post on Google +1
Jan 11
Ed Brooks commented on Joshua Pullan's blog post What is Automotive Showrooming?
""Lots of customers are willing to travel a long way if there is a bargain on offer, and any individual dealership is being virtually compared against many more, now that the internet does the walking." This comment is absolutely right. The…"
Jan 8
Ed Brooks shared Joseph Little's blog post on Google +1
Jan 6
Ed Brooks shared Joseph Little's blog post on Twitter
Jan 6
Ed Brooks liked Joseph Little's blog post Haystak Digital Marketing Launches New Auto Dealer Website Platform
Jan 6
Ed Brooks commented on Joshua Pullan's blog post What is Automotive Showrooming?
"In retail automotive, this is even less a problem than for most types of stores - Amazon doesn't sell cars and almost 100% of the automobiles sold in this country are sold by traditional, brick & mortar dealerships. Why Retailers Have…"
Jan 6
Ed Brooks shared their video on Google +1
Dec 25, 2013
Ed Brooks posted a video

Conquest New Car Inventory Software for Dealerships | vAuto

http://www.vauto.com/new-car-software/conquest/ vAuto's new car inventory management and pricing software helps dealers put an end to stocking mistakes, pric...
Dec 19, 2013
Ed Brooks posted a photo

Conquest - intro

Conquest is premiering at NADA 2014, booth #2318. To schedule a demo after Convention, call 888-536-4086 today! vAuto’s new car inventory management and pricing software helps dealers put an end to stocking mistakes, pricing guesswork, incentives…
Dec 19, 2013
Ed Brooks posted a blog post

vAuto Expands Into New-Car Inventory Management & Pricing Space with Conquest

vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.“Conquest marks the dawn of an…See More
Dec 19, 2013
Richard Roy replied to Ed Brooks's discussion Craigslist to start charging $5.00 per listing...
"I think this will also open the door to other  classified sites that can generate quality traffic or leads for dealers at a lower ad cost than CL. Will be interesting to see how things evolve. With dealers now paying for each ad the issue of ad…"
Dec 3, 2013
Brian Miller replied to Ed Brooks's discussion Craigslist to start charging $5.00 per listing...
"Yes this changes everything..for the better.  At Cargigi, we are posting updates all weekend on our new inteliPost Marketing solution for Craigslist.  Here is a link to the blog page and details are released: http://www.cargigiautos.com As…"
Nov 29, 2013
Michael Badders replied to Ed Brooks's discussion Craigslist to start charging $5.00 per listing...
"Dealers who buy blocks of ads on Craigslist will be limiting the block purchase to one account, one section, and one market.  No discounts for blocks purchased!  Blocks do not expire.  If rates ever go up your block is guaranteed at…"
Nov 26, 2013
Michael Badders replied to Ed Brooks's discussion Craigslist to start charging $5.00 per listing...
"Looks like several updates have occurred on the craigslist FAQ: http://www.craigslist.org/about/ctd"
Nov 26, 2013
Michael Badders replied to Ed Brooks's discussion Craigslist to start charging $5.00 per listing...
"Matthew Brown, the industry leading authority in Craigslist, would like to personally address your dealership on these matters and respond directly to questions dealers may have.  Please join this upcoming webinar to discuss the…"
Nov 25, 2013

ADM Profile Information

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Marketing Services Provider
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402 427 0157
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ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
vAuto was founded in 2005 by a group of automotive industry veterans recognizing the need to improve both profit and turn in used car departments. Today, many of the most successful dealerships in the country are using vAuto’s software to compete more effectively than ever.
What will YOU contribute to the ADM Community?
With 20 years in the car business, I'm passionate about helping dealers sell more cars - with Real Data, in Real Time.
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Ed Brooks's ADM Blog

vAuto Expands Into New-Car Inventory Management & Pricing Space with Conquest

Posted on December 19, 2013 at 11:50am 0 Comments

vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.

Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.

“Conquest…

Continue

AutoTrader.com and vAuto announce the integration of AutoTrader.com's Trade-In Marketplace (TIM)

Posted on August 27, 2012 at 8:58am 0 Comments

FOR IMMEDIATE RELEASE

vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory

OAK BROOK, IL – August 27, 2012 – AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools. Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal…

Continue

Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

Posted on May 30, 2012 at 7:03am 3 Comments

Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."

The Real Used Car Death Spiral

Posted on May 9, 2012 at 10:00am 11 Comments

While looking over an upcoming conference agenda, I noticed a bullet point on a speaker’s agenda: Winning pricing strategies -avoiding the death spiral of pricing to market average.





This…

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