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Ed Barton
  • Pacific Palisades, CA
  • United States
  • fusionZONE
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Ed Barton's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Ed Barton's video was featured

The Importance of a Seamless Customer Experience - fusionZONE Automotive

CEO Ed Barton shares why dealerships who provide a seamless experience for customers in their transition from online to offline in the buying process achieve more success.
Mar 19
Ed Barton posted a video

The Importance of a Seamless Customer Experience - fusionZONE Automotive

CEO Ed Barton shares why dealerships who provide a seamless experience for customers in their transition from online to offline in the buying process achieve...
Feb 27
Ed Barton's blog post was featured

How You Make Them Feel *IS* the Product

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be Deliberately Different…See More
Jan 8
Ed Barton posted a blog post

How You Make Them Feel *IS* the Product

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be Deliberately Different…See More
Jan 6
Ed Barton's blog post was featured

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not accessible, FZA Digital, LLC, the digital…See More
Nov 23, 2019
Ed Barton's 2 blog posts were featured
Oct 24, 2019
Ed Barton posted a blog post

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to correct it and…See More
Oct 24, 2019
Ed Barton posted a blog post

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not accessible, FZA Digital, LLC, the digital…See More
Oct 22, 2019
Ed Barton posted a blog post

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in E-commerce, digital…See More
Sep 3, 2019

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
fusionZONE
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
Your Business Phone Number (country code - number)
(888) 576-1136
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://www.fzautomotive.com
Your Mobile Phone, Direct Business Line or Alternate Number
(888) 576-1136
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
great company
"What will YOU contribute to the ADM Community?"
content
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

Ed Barton's Videos

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Ed Barton's ADM Blog

How You Make Them Feel *IS* the Product

Posted on January 6, 2020 at 6:12am 0 Comments

Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…

Continue

Accessibility is Good Business!

Posted on October 24, 2019 at 6:47am 0 Comments

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

Continue

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

Posted on October 22, 2019 at 7:11am 0 Comments

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.

 

Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not…

Continue

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Posted on September 3, 2019 at 7:04am 0 Comments

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

Continue

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