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When it comes to buying that new car, the vast majority of us will first want to know what kind of cash our old car will bring as a Trade-In. But as Brian Pasch mentioned a few weeks back in his Automotive Marketing Now interview with Michael Jaber, the traditional trade-in appraisal tool is causing enough friction to effectively keep people from…Continue
Three things in life are certain: Death, Taxes, and Website Bot Traffic.
The good news is you can do something about that last one. Advantage Dealer Services recently partnered with Orbee, an online analytics company, and their…Continue
Automotive marketing and the online shopping experience is in constant evolution. For online consumers, "transparency is intoxicating" and it forces dealers to make a buyers' journey as simple and transparent as possible. And that's exactly what Advantage achieves for dealers with Video eCampaigns and the SmartTrade solution. In a recent interview with Brian Pasch, host of Auto Marketing…Continue