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Doug Van Sach
  • Clearwater, FL
  • United States
  • Affinitiv
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Doug Van Sach's blog post was featured

Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom. However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing. Based on a 2018 Affinitiv…See More
Nov 23
Doug Van Sach posted a blog post

Are You Over Communicating To Your Customers?

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom. However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing. Based on a 2018 Affinitiv…See More
Nov 15
Doug Van Sach's blog post was featured

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering. Why the focus on website…See More
Oct 24
Doug Van Sach posted a blog post

Dealer Websites Fail to Meet Customer Expectations

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering. Why the focus on website…See More
Oct 18

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Affinitiv
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
Your Business Phone Number (country code - number)
847-955-9740
YOUR Business Website URL (ie: www.KenGrodyFord.com)
http://affinitiv.com
Your Mobile Phone, Direct Business Line or Alternate Number
847-955-9740
Select All franchises/brands you are associated with
99-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
great company
"What will YOU contribute to the ADM Community?"
Industry insights and strategies to enable dealers to increase customer loyalty and outperform the competition.
YOUR Facebook Profile/Page
http://www.facebook.com/affinitiv/
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
NOT APPLICABLE
INTERNET LEAD Suppliers You are using now, or in the past
Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Have Used
Not Applicable

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Doug Van Sach's ADM Blog

Are You Over Communicating To Your Customers?

Posted on November 15, 2019 at 7:04am 0 Comments

When it comes to email marketing, frequency of communications plays an important role in getting customers to open your emails AND in getting them into your showroom.

 

However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…

Continue

Dealer Websites Fail to Meet Customer Expectations

Posted on October 18, 2019 at 7:22am 0 Comments

A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.

 

Why the focus…

Continue

Take Control of Your Customer Experience By Breaking Down Your Data Silos

Posted on August 1, 2019 at 7:13am 0 Comments

One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…

Continue

Do You Know Your Customers’ Service Share of Visits? Here’s Why You Should

Posted on July 18, 2019 at 7:07am 0 Comments

In the automotive industry, the ability to earn a greater share of a customer’s spend is the key to driving higher customer lifetime value. To that end, many dealers utilize flawed retention strategies designed to achieve a minimum number of service visits rather than maximize the…

Continue

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