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Doug Davis
  • Male
  • Peoria, AZ
  • United States
  • Sharp Hooks Automotive Internet…
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Latest ADM Activity - Click "More" at bottom!

Cherie Price commented on Doug Davis's blog post Limit Their Choices and Get More Traffic
"Yes, Greg.....helluva sales pitch.  Too bad that's not the reason I come to this site."
Jun 6, 2013
Alexander Lau commented on Doug Davis's blog post Limit Their Choices and Get More Traffic
"Agreed Greg Gifford, nice sales pitch here. Organic rankings dominate, plain and simple. ~90% of users go after organic listings versus the ~10% SEM / paid search. "We have plenty of references and client testimonials." - Whom does…"
Jun 4, 2013
Christi Smith commented on Doug Davis's blog post Limit Their Choices and Get More Traffic
"Doug - If I understand what you are saying in that When a consumer searches the Dealership should show up on the majority of the first page of organic search.... What site will be rated more relevant to a consumer that searches for - example a 2013…"
Jun 3, 2013
Greg Gifford commented on Doug Davis's blog post Limit Their Choices and Get More Traffic
"wow - way to jump in and post a huge sales pitch..."
Jun 3, 2013
Doug Davis posted a blog post

Limit Their Choices and Get More Traffic

I revisited the Dataium study that was commissioned by Cars.com:"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."Add all of a dealerships internet related expenses: the website, ILM, Cars.com, AutoTrader, call tracking…See More
Jun 2, 2013
Doug Davis replied to Manny Luna's discussion Spanish Video Marketing SEO - "Google US Hispanic Marketing Forum Event Sizzle Reel" in the group Video SEO -- Video Marketing -- Automotive Marketing -- Social Video Content Marketing
"Manny, Great stuff!  I was the Used Car Manager at a store in Irving, Texas.  Over half of our sales were to Hispanics.  It was, by far, the most profitable part of our business.  We also had more repeat and referral…"
May 26, 2013
Doug Davis joined Manny Luna's group
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Video SEO -- Video Marketing -- Automotive Marketing -- Social Video Content Marketing

Online Video Content Marketing: News, tips and guidelines for video marketers.and all things related to marketing your online video content. Best SEO for Car Dealers & Conquest Video Marketing What is Video Marketing?What are the Benefits of Video Marketing?Who is Already Using Video Marketing?How Does Video Marketing Work?Successful Videos for Marketing StrategiesQuality VideosVideo SEOMarketing a Video Around the WebDistributing Marketing VideosInternet Video Marketing AgenciesUsing Video…See More
May 26, 2013
Doug Davis replied to Guy Travis's discussion Oz Auto Lead Generation Introduction
"Wow.  Welcome to the car business!"
May 24, 2013
Doug Davis commented on Michael Stafford's blog post Know Your Third Party Providers
"I didn't buy third party leads from any source including the manufacturer.  I was able to generate an adequate number of leads that closed at a high percentage.  I didn't have to tolerate the manufacturer's nonsense. "
May 2, 2013
Doug Davis commented on Josh Vajda's blog post Five Tips to “Just Get ‘Em In"
"Josh, all valid points.  I would add, answer any and all questions.  I have often thought, did the ISM actually read the lead? "
Dec 13, 2012
Doug Davis commented on Jim Flint's blog post Avoid the Bermuda Triangle of Automotive Sales & Marketing
"Jim, Good post and to the point.  This is information that too many don't what to hear. People, Product and Prospects have been essential elements, to move numbers, from the beginning."
Dec 13, 2012
Doug Davis commented on Stan Sher's blog post The Internet Manager of 2013
"Jerry makes a valid point.  What percentage of dealerships fully embrace the internet and push the volume that the market leaders do?  If you bring a progressive Internet Director into an old school store, you will not likely get your…"
Dec 9, 2012
Doug Davis commented on Stan Sher's blog post The Internet Manager of 2013
"The majority of dealerships don't have a clue where much of their traffic is coming from.  Just look at the sales logs.  They rely on the salespeople to tell them what inspired the customer to come in.  I've seen logs where…"
Dec 8, 2012
Doug Davis commented on Stan Sher's blog post The Internet Manager of 2013
"Yago, look at the stock prices for the large automotive groups.  Group 1 runs about double the average at $60+ a share.  They could use some work in their internet departments but they have strong fixed operations.  If you are doing…"
Dec 8, 2012
Doug Davis commented on Stan Sher's blog post The Internet Manager of 2013
"They continue to maintain a firm grip on their ignorance.  Dealers tend to fall into two groups. You have those that have it together and those that think they do."
Dec 8, 2012
Doug Davis commented on Stan Sher's blog post The Internet Manager of 2013
"Anyone can manage a green pea.  I don't know any store that uses green pea ISMs.  The better they are, the more of a challenge it is to manage them.  You have to take people that are a serious PITA and push them.  ...Know…"
Dec 8, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Sharp Hooks Automotive Internet Solutions
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider, Consultant, Marketing Services Provider
REQUIRED: Your Business Phone Number
623-628-4781
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.sharphooks.net
YOUR Email address for business contacts
yournewchevy@hotmail.com
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Internet / eCommerce Consultant with thirty years of automotive experience. My passion is the Internet. Proven history of building and operating highly successful departments from under performing operations or building them from scratch. From years of trial and error, have learned how to maximize sales through the internet. Simply, I know what works. I am a hands-on coach, teacher and team-builder and I love what I do. My success lies in teaching people to be successful, following solid process and developing a winning culture. Excellent understanding of all areas of automotive internet marketing including SEO/SEM/PPC.
What will YOU contribute to the ADM Community?
My passion is the internet. I have worked as an internet director at two large groups. My departments have always been top producers. At the last group, my department was the volume leader out of 143 stores.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.courtesynissan.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, Liquid Motors, Autofuse, Dealer.com, Dealerskins, TK Carsites, eCarList
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Liquid Motors, Cars.com NewLeadsPlus, CUDL Autosmart, eLeads
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA
Used Car Inventory Management Solutions You Use
HomeNet, AAX, vAuto, Liquid Motors, eCarList, OTHER

Doug Davis's ADM Blog

Limit Their Choices and Get More Traffic

Posted on June 2, 2013 at 5:48pm 4 Comments

I revisited the Dataium study that was commissioned by Cars.com:

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

Add all of a dealerships internet related expenses:…

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