"And TrueCar's only interest is to be a consumer advocate? Their sole purpose is to protect and serve? They want to protect our Mothers against the evil car dealers? They are in this for a profit at the dealerships expense."
"Tim, do you remember Y2K? Businesses were selling a product, computer protection, that wasn't needed and profiting handsomely. They purchased it out of ignorance which is the same reason that the "old school" dealerships are…"
"Tim, show me the ROI report with you social media on it. I could spend an afternoon at the mall, introducing myself, and sell more cars.
I'm a consultant. I teach dealerships how to market their vehicles over the internet and…"
"Tim, as far as his perception being his reality, his reality is guided only by personal gain.
Social Media is not a marketing tool. It is a public relations tool. Consultants go after the internet departments because they have much…"
"On a smaller scale, I have asked customers to show me how they arrived at my vehicle. I saw the same basic search strategy. I used it as a closing tool.
Dealers with the "click for price" are just setting themselves up for a…"
Absolutely! 92% of customers shop the internet before going into a store. They spend an average of 18 to 19 hours doing research. They want to know what vehicle fits their needs and budget. Once they select the…"
"Tom, I have had vendors that I didn't enjoy spending time with. None of them, however; was anti dealership. You lay down with snakes expect to get bitten.
Honestly, I don't care where the money is made as long as we make…"
"We have been involved with the internet for nearly a decade and the majority of dealers don't have a clue. The majority of them don't come to sites like ADM. The few that do, know that they don't need TrueCar or any…"
"Charles, you post on an Automotive site representing a parasitic company that is not in the best interest of dealerships and expect to be well received?
There are too many dealers, so they should sign up with TrueCar to hasten more departures?
""There are systems out there (PBX boxes, call monitoring/recording software) that can increase the likelihood that accountability will become part of your showroom (and management) process."
Most managers spend the majority of their time…"
"Remember the horror stories dealing with response times, customers only getting automated responses, etc.? It's sad but nothing has really changed. We have been in the Internet business for a decade and the majority of dealers still…"
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