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Don Queen
  • New Port Richey, FL
  • United States
  • Advanced Marketing Concepts
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Don Queen's ADM Friends

  • Sindi Lindberg
  • David Keller
  • Dealer Synergy
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  • Terry Alling
  • Ralph Paglia

Don Queen's ADM Discussions

Integrated Marketing Strategies

Started this ADM discussion. Last reply by Ralph Paglia May 12, 2012. 1 Reply

We regularly work with dealerships that don't seem to understand that having multiple advertising and marketing channels is key to winning their respective market place. What do you think is the best…Continue

Death of the dealership as we know it?

Started Apr 13, 2012 0 Replies

And the buying cycle continues to shrink."When people come into the dealerships, they're serious about buying," Gill tells IndustryWeek. "They're not just coming for a fun ride."Indeed, 43% of the…Continue

Sales Training Videos: Do they work?

Started Apr 9, 2012 0 Replies

In an effort to help our dealerships sell more vehicles on our program, we were thinking of putting together a video training program that covers the 7 steps to the sale, along with some…Continue

Chrysler COOP changes

Started Mar 30, 2012 0 Replies

What do you think of the Chrysler COOP changes? I think it was a big part of their recent success.Continue

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Don Queen's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Don Queen and Manny Luna are now friends
Jan 15
Don Queen posted a status
"Looking to partner with lead generation providers; we have dealers always looking for new sources of leads; message me."
Jan 15
Ralph Paglia replied to Don Queen's discussion Integrated Marketing Strategies
"Most dealers understand the concepts around "Reach and Frequency" as it applies to advertising... Sometimes, thinking about multi-channel marketing from a "Frequency" perspective, understanding enhanced effectiveness when the…"
May 12, 2012
Don Queen posted a discussion

Integrated Marketing Strategies

We regularly work with dealerships that don't seem to understand that having multiple advertising and marketing channels is key to winning their respective market place. What do you think is the best approach at helping dealerships understand that it requires a multi pronged approach for their marketing strategies to be fully effective?See More
May 11, 2012
Don Queen commented on Mike Warwick's blog post Is Anyone Using Sales Managers to Manage Their BDC?
"BDC's are very losely defined. Strictly from a business development approach (as opposed to customer service), implementing a large scale BDC makes no fiscal sense for any dealership. We work with over 400+ dealerships nationwide and our…"
May 7, 2012
Don Queen posted a discussion

Death of the dealership as we know it?

And the buying cycle continues to shrink."When people come into the dealerships, they're serious about buying," Gill tells IndustryWeek. "They're not just coming for a fun ride."Indeed, 43% of the respondents to the Capgemini survey said they won't visit a showroom until a month prior to purchase, up from 39% in the previous year's survey."That keeps increasing," Gill says. "The critical tipping point, we've found, is two weeks for most buyers. Most buyers will narrow their search down to one…See More
Apr 13, 2012
Don Queen posted a discussion

Sales Training Videos: Do they work?

In an effort to help our dealerships sell more vehicles on our program, we were thinking of putting together a video training program that covers the 7 steps to the sale, along with some customization to fit our services. Before we began that venture, thought I'd ask the community if they feel videos are useful, impactful or otherwise good at producing some bottom line level results (quality production and content of course).   I see what a good sales team can do with a consistent stream of…See More
Apr 9, 2012
Don Queen posted a status
"We made it though year 2 and are stronger and wiser... the devil is in the details."
Mar 30, 2012
Don Queen posted a discussion

Chrysler COOP changes

What do you think of the Chrysler COOP changes? I think it was a big part of their recent success.See More
Mar 30, 2012
Don Queen replied to Chip King's discussion 1 in 4 Sales Calls going unanswered?
"It's not only the fact most dealerships lack the resources to handle the volume of inbound (& outbound) calls, but the lack of skills required to convert shoppers into a buyer. Even if the sales reps did answer the phone, the…"
Sep 20, 2011
Don Queen replied to Ralph Paglia's discussion One Hour Lead Response Generates 700 Percent More Conversations
"In my view, technology can not sell, only people can. While technology tools can help facilitate better communications with prospects, nothing replaces a phone call and that personal, one-on-one interaction. Unfortunately, most dealerships feel the…"
Jul 29, 2011
Don Queen posted a discussion

Do you have the Inventory?

My company literally calls 10's of thousands of contacts every day to schedule appointments for dealerships all across the country. Beyond scheduling appointments, we also make CSI calls to follow up on each deal to either reschedule or get the results of the appointment. We found that the biggest reason UPs don't buy (beside price of course) is inventory.With one dealer in Buffalo, we scheduled over 400 appointments in 30 days and in that time frame, they sold nearly 40 cars... but they could…See More
Jan 21, 2011
Don Queen posted a discussion

Getting appointments to show - what's your secret?

My business schedules buyer appointments every day and we use verious tactics for getting people to show up. We reconfirm every appointment 24-hours prior and even call after the appointment to follow up and reschedule if necessary. We even go as far as offering $10 gift cards on the confirmation call, but I'd like to hear how some of you get your peeople in the door and what your doing to raise your show up rate.See More
Oct 6, 2010
Paul Romanacci replied to Don Queen's discussion Live Chat - Does it Generate Results?
"In my experience, live chat is (Can be) very effective. It does however take some skill on the part of the dealership chat person. But what I have found is that strangely, chat allows you to comfortably establish a dialogue with the prospect. Once…"
Sep 14, 2010
Don Queen and Dealer Synergy are now friends
Sep 14, 2010
Joey Abna replied to Don Queen's discussion Live Chat - Does it Generate Results?
"The thing that has surprised me most about chat is the amount of information you will get from a customer during the process. If you ask for their information with valid reason why you need it they will offer up names, phone numbers and email…"
Aug 20, 2010

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