We regularly work with dealerships that don't seem to understand that having multiple advertising and marketing channels is key to winning their respective market place. What do you think is the best…Continue
And the buying cycle continues to shrink."When people come into the dealerships, they're serious about buying," Gill tells IndustryWeek. "They're not just coming for a fun ride."Indeed, 43% of the…Continue
"Most dealers understand the concepts around "Reach and Frequency" as it applies to advertising... Sometimes, thinking about multi-channel marketing from a "Frequency" perspective, understanding enhanced effectiveness when the…"
We regularly work with dealerships that don't seem to understand that having multiple advertising and marketing channels is key to winning their respective market place. What do you think is the best approach at helping dealerships understand that it requires a multi pronged approach for their marketing strategies to be fully effective?See More
"BDC's are very losely defined. Strictly from a business development approach (as opposed to customer service), implementing a large scale BDC makes no fiscal sense for any dealership. We work with over 400+ dealerships nationwide and our…"
And the buying cycle continues to shrink."When people come into the dealerships, they're serious about buying," Gill tells IndustryWeek. "They're not just coming for a fun ride."Indeed, 43% of the respondents to the Capgemini survey said they won't visit a showroom until a month prior to purchase, up from 39% in the previous year's survey."That keeps increasing," Gill says. "The critical tipping point, we've found, is two weeks for most buyers. Most buyers will narrow their search down to one…See More
In an effort to help our dealerships sell more vehicles on our program, we were thinking of putting together a video training program that covers the 7 steps to the sale, along with some customization to fit our services. Before we began that venture, thought I'd ask the community if they feel videos are useful, impactful or otherwise good at producing some bottom line level results (quality production and content of course). I see what a good sales team can do with a consistent stream of…See More
"It's not only the fact most dealerships lack the resources to handle the volume of inbound (& outbound) calls, but the lack of skills required to convert shoppers into a buyer. Even if the sales reps did answer the phone, the…"
"In my view, technology can not sell, only people can. While technology tools can help facilitate better communications with prospects, nothing replaces a phone call and that personal, one-on-one interaction. Unfortunately, most dealerships feel the…"
My company literally calls 10's of thousands of contacts every day to schedule appointments for dealerships all across the country. Beyond scheduling appointments, we also make CSI calls to follow up on each deal to either reschedule or get the results of the appointment. We found that the biggest reason UPs don't buy (beside price of course) is inventory.With one dealer in Buffalo, we scheduled over 400 appointments in 30 days and in that time frame, they sold nearly 40 cars... but they could…See More
My business schedules buyer appointments every day and we use verious tactics for getting people to show up. We reconfirm every appointment 24-hours prior and even call after the appointment to follow up and reschedule if necessary. We even go as far as offering $10 gift cards on the confirmation call, but I'd like to hear how some of you get your peeople in the door and what your doing to raise your show up rate.See More
"In my experience, live chat is (Can be) very effective. It does however take some skill on the part of the dealership chat person. But what I have found is that strangely, chat allows you to comfortably establish a dialogue with the prospect. Once…"
"The thing that has surprised me most about chat is the amount of information you will get from a customer during the process. If you ask for their information with valid reason why you need it they will offer up names, phone numbers and email…"
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