"DO run ads, else you don't get much newsfeed exposure.
DO integrate with your other marketing channels, so you have a consistent voice and can measure ROI from Facebook, since these users will come to the site and the dealership."
"Alexander- I'm with you. Let's shift the conversation from theory to actual results that dealers share.
Lots of great tools out there, but without traffic, there are no leads or conversions. No different than the website days of 10…"
"What's interesting to me is that so many people like to talk philosophically about Facebook and like to talk about what they heard someone else say they heard. How about just applying the principles that we know work in automotive-- to…"
"Matthew-- thanks. Wildfire has some decent analytics especially with tying in Google Analytics. Also very nice that Google Tag Manager is integrated.
Doesn't solve the attribution issue that has hampered us the last few years on Facebook,…"
"Matthew-- respectful disagreement is a good thing!
We've not been able to tie Facebook-reported conversion pixels and general engagement data to Google's funnel conversions, social, or attribution. This is for hundreds of e-commerce…"
"Hi JD-- totally agreed that reach, clicks, and LCS are the best metrics to troubleshoot content performance on Facebook. I'd even go so far as to say website visits, website form conversions, and phone calls are more powerful business…"
Dennis, I would love to visit with you, but I flew to DC Monday evening and am not coming back to Vegas until Friday evening. I get in around 830 PM Friday night, so if you are still in town and I can come to where you are at. My cell is 505-301-6369...
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