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David Sharp
  • Male
  • Cookville, TX
  • United States
  • Elliott Auto Group
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David Sharp's ADM Friends

  • Bill Sattree
  • Robert Newton
  • Eliana Raggio
  • Brian Pasch
  • Ralph Paglia

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David Sharp's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

David Sharp is attending Eliana Raggio's event
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FREE WEBINAR -- From The Trenches: 2 Dealership Superstars Share Successful Strategies at http://www.dealeron.com/webinar/events/from-the-trenches/

September 18, 2014 from 12pm to 1pm
You’ve heard their names…you’ve seen them on magazines…you may have even heard them speak live at a convention. Now for the first time ever, two powerhouse forces in the auto industry are teaming up to present a one-of-a-kind eye-opening presentation!Dealership Superstars AJ Maida & Alex Jefferson will participate in a groundbreaking 1 hour presentation where both experts will discuss proven strategies, share solutions, tell about triumphs (and maybe a few failures), and provide actionable…See More
Aug 29
David Sharp is attending Eliana Raggio's event
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FREE Webinar: How to Beat Your Competition with a 360° “Why Buy” Marketing Plan at http://www.dealeron.com/webinar/events/360-why-buy-marketing-plan/

September 11, 2014 from 12pm to 1pm
Automotive experts and thought leaders have loudly asserted that you can’t have an effective marketing strategy if your dealership is without a clear answer to ‘Why Should I Buy From You?’.However, while Dealers may recognize the importance of a strong and compelling “Why Buy” message, most have difficulties effectively delivering that message throughout all their marketing channels.IS YOUR DEALERSHIP EFFECTIVELY LEVERAGING ITS “WHY BUY” MESSAGE ACROSS ALL MARKETING CHANNELS? If not, don’t…See More
Aug 29
David Sharp updated their profile
Aug 22
Kent Lund commented on David Sharp's blog post Photo Booth or No Photo Booth?
"Up front I will admit, this is my business. For 20+ years we have been a Detroit based imagery supplier to the Big 3 world wide for their catalogs, literature and advertising.  Sheet metal is our life.  www.autophotobay.com Approximately…"
Jul 23
Brian Pasch and David Sharp are now friends
Apr 17
David Sharp joined Ralph Paglia's group
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Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Apr 17
David Sharp commented on Brian Pasch's blog post Top 15 Questions To Ask Your Next Boss Before You Become Their Digital Marketing Manager
"Brian, I am in this position at my dealer group.  I am the first person that has ever done this here so we do a lot of writing the manual as we go.  I think that what you have presented here is great stuff and I am going to go ahead and…"
Apr 17
David Sharp commented on Richard Holland's blog post Fallon Chooses Ford amongst Controversy & Salespeople Humiliation
"My friend Brian, I truly appreciate how you word your thoughts so well.  It's kind of ironic that I haven't commented in a while and it just happens that we both commented on the same post.  I absolutely agree with you about…"
Apr 14
David Sharp commented on Richard Holland's blog post Fallon Chooses Ford amongst Controversy & Salespeople Humiliation
"I don't think it makes any difference either way.  I will admit, that I tweeted to Jimmy Fallon trying to get him to let our dealership, (Elliott Auto Group, Mt. Pleasant, TX), be the one that sells him his new truck.  To the people…"
Apr 11
David Sharp and Manny Luna are now friends
Nov 18, 2013
David Sharp replied to Steve Richards's discussion How would YOU answer this Chat inquiry?
"Manny, that would make me come in and I'm in the automotive industry! Great response!"
Nov 7, 2013
David Sharp commented on Timothy Martell's blog post Old VS New SEO
"This is really impressive. I have a question though, are you saying to completely abandon the "old ways" or integrate them into the "new"? It seems like we are looking at that dreaded "paradigm shift" here in the way…"
Nov 7, 2013
David Sharp left a comment for Eliana Raggio
"You put on the absolute best webinars out there...and the most fun as well!"
Oct 9, 2013
David Sharp commented on Ralph Paglia's blog post Podcast Recommendation: Social Media Marketing with Michael Stelzner
"Michael's podcasts are some that I try not to miss.  Thanks for sharing Ralph! "
Sep 19, 2013
David Sharp's blog post was featured

How Social Media is like Subliminal Messaging

Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study".  As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their purchase".  I must admit that I am not the world's greatest at keeping my Facebook page updated, having said that,…See More
Aug 23, 2013
David Sharp commented on Bill Sattree's blog post 13 Lessons I learned about Posting Testimonials Videos on Social Media
"Uh, I did NOT enjoy the first one, in fact, I couldn't stand it.  But if I was the sales guy I would be happy that my customer actually took the time to do that.  Makes me wonder how much of it was true.  But then, that is your…"
Jul 29, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Elliott Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3
REQUIRED: Your Business Phone Number
903-575-2964
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.elliottautogroup.com
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 13-Ford, 20-Jeep, 25-Lincoln
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Liquid Motors, Dealer.com, TK Carsites, Clickmotive
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Not Applicable
Used Car Inventory Management Solutions You Use
HomeNet, vinSolutions, eCarList

David Sharp's ADM Blog

How Social Media is like Subliminal Messaging

Posted on July 25, 2013 at 3:39pm 0 Comments

http://api.ning.com/files/YkmP9nutIoLDdDqStIMMulXEpT5QRDyew7Yp-s34YRHo*AdKOU0N4-CE1R8hIWHv6zbredC*wRDZIQ7OOa7BZRZTQq-YfKYm/subliminalmessages2300x211.jpg

Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study".  As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.

The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…

Continue

Photo Booth or No Photo Booth?

Posted on June 28, 2013 at 7:03am 2 Comments

http://api.ning.com/files/AAHjN6ZC5twRAk4li9daoGpYCOILxbomNA-1V99vxLek4iKDvNfqbHaE3tJ5cqydIraHGkV1t6-o7xlhd3VcPi82Wn8zfFck/2500_00001E.jpg

A little background on our situation...

One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos. I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when they view our inventory. Statistics tell us that the average shopper looks at anywhere from 11-18 dealers…

Continue

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