Automotive Digital Marketing

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Influencer
David Sharp
  • Male
  • Cookville, TX
  • United States
  • Elliott Auto Group
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  • Robert Newton
  • Eliana Raggio
  • Brian Pasch
  • Ralph Paglia

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David Sharp's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Elliott Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Sales Professional, Dealership Marketing Professional - Tier 3
REQUIRED: Your Business Phone Number
903-575-2964
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.elliottautogroup.com
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 13-Ford, 20-Jeep, 25-Lincoln
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Liquid Motors, Dealer.com, TK Carsites, Clickmotive
DEALER MANAGEMENT SYSTEMS (DMS) You use
ADP, Reynolds ERA, Not Applicable
Used Car Inventory Management Solutions You Use
HomeNet, vinSolutions, eCarList

David Sharp's ADM Blog

How Social Media is like Subliminal Messaging

Posted on July 25, 2013 at 3:39pm 0 Comments

http://api.ning.com/files/YkmP9nutIoLDdDqStIMMulXEpT5QRDyew7Yp-s34YRHo*AdKOU0N4-CE1R8hIWHv6zbredC*wRDZIQ7OOa7BZRZTQq-YfKYm/subliminalmessages2300x211.jpg

Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study".  As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.

The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…

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Photo Booth or No Photo Booth?

Posted on June 28, 2013 at 7:03am 2 Comments

http://api.ning.com/files/AAHjN6ZC5twRAk4li9daoGpYCOILxbomNA-1V99vxLek4iKDvNfqbHaE3tJ5cqydIraHGkV1t6-o7xlhd3VcPi82Wn8zfFck/2500_00001E.jpg

A little background on our situation...

One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos. I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when they view our inventory. Statistics tell us that the average shopper looks at anywhere from 11-18 dealers…

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