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David Metter
  • 48, Male
  • Atlanta, GA
  • United States
  • AutoHook powered by Urban Science
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Latest ADM Activity - Click "More" at bottom!

David Metter's blog post was featured

HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. However, recently uncovered sales training documents dating back to 1939 tell a very unexpected story…See More
Nov 1, 2017
David Metter posted a blog post

HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. However, recently uncovered sales training documents dating back to 1939 tell a very unexpected story…See More
Oct 31, 2017
David Metter posted a blog post

AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

THE DATA DOESN’T LIE: SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTIONCo-Authored by David Metter of AutoHook powered by Urban Science, & Steve White of ClarivoyAn unprecedented occurrence has taken place as the automotive industry prepares for the upcoming DrivingSales Executive…See More
Oct 19, 2017
David Metter's blog post was featured

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, Traffic Conversion Analysis (TCA). TCA, powered by near real-time…See More
Sep 17, 2017

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
AutoHook powered by Urban Science
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
404.909.5797
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.lead2show.com
YOUR Email address for business contacts
dametter@urbanscience.com
Select All franchises/brands you are associated with
1-Acura
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are awesome!
"What will YOU contribute to the ADM Community?"
David brings a wealth of automotive knowledge and experience to AutoHook powered by Urban Science, both from a dealer and service provider perspective. As President of AutoHook, David leads strategy, product, sales, and marketing for the industry leading provider. As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

Prior to starting AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  David previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. 

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and moved his way up, eventually to General Manager of a dealership. 

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable. 
 
David is an avid automotive enthusiast and lives in Suwanee, GA with his wife, Loni and their 6 children.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.blueautointeractive.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.blueautointeractive.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.carsoup.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/davidametter
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.kbb.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://YouTube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, DealerOn
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
OTHER
Used Car Inventory Management Solutions You Use
Not Applicable

David Metter's Photos on ADM

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David Metter's ADM Blog

HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

Posted on October 31, 2017 at 11:30am 0 Comments

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?

I know what you’re thinking. This is…

Continue

AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

Posted on October 19, 2017 at 1:30pm 0 Comments

THE DATA DOESN’T LIE: 

SHOCKING DISCOVERIES IN AUTOMOTIVE ATTRIBUTION

Co-Authored by David Metter of AutoHook powered by…

Continue

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

Posted on September 13, 2017 at 8:00am 0 Comments

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially…

Continue

Do You Have The Power To Know What You’re Losing?

Posted on September 11, 2017 at 7:30am 0 Comments

 

 | By David Metter

The number of automotive reports dealership managers receive in a typical…

Continue

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

Posted on August 25, 2017 at 10:30am 0 Comments

AutoHook has announced they have completed the integration process with the industry’s top leading website providers.

Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…

Continue

Comment Wall (5 comments)

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

At 1:05am on January 22, 2009, Mark Woods said…
David,

Please stop by and visit me at #2441 if you have a chance. I see where we may have some synergies that would be complimentary.
kind regards
Mark Woods
781.913-8531
At 5:41pm on November 10, 2008, Don Barth said…
David.
Looks like you're having way too much fun...better get back to work like the rest of us!

db
At 9:31pm on June 27, 2008, Jay Campbell said…
Add me...Add me....Add me...:)
At 8:27pm on June 21, 2008, Ralph Paglia said…
Dave,

We love the photos! Especially those Munich shots... How do draw such hazardous assignments?
At 2:23pm on June 8, 2008, Ralph Paglia said…
Dave,

It is great to see you here... I was in Minneapolis, MN all last week training a group of Digital Marketing Consultants on how to guide their dealers in the use of Digital Advertising.... And, now I am getting ready for Chicago and Dallas this coming week. Despite the fact that I should be doing things around the house, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

I am happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 867 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 800 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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