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Influencer
David Metter
  • 46, Male
  • Atlanta, GA
  • United States
  • AutoHook powered by Urban Science
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Home of the Metter

Latest ADM Activity - Click "More" at bottom!


Influencer
David Metter's blog post was featured

The Mobile State of the Union: How Does the Automotive Industry Compare?

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that their mobile…See More
Monday

Influencer
David Metter posted a blog post

The Mobile State of the Union: How Does the Automotive Industry Compare?

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that their mobile…See More
Monday

Influencer
David Metter's blog post was featured

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while.  I’ve been in this industry for over 25 years. I started out selling cars at a Chrysler Dealership in Dayton, Ohio. Somehow, I have navigated my career through all facets of the dealership…See More
Jan 22

Influencer
David Metter posted a blog post

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while.  I’ve been in this industry for over 25 years. I started out selling cars at a Chrysler Dealership in Dayton, Ohio. Somehow, I have navigated my career through all facets of the dealership…See More
Jan 21

Influencer
David Metter posted a blog post

Cracking the Conversion Code

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear today is ways we can…See More
Jan 7
Christine Floreno commented on David Metter's blog post BIG DATA: Are We Using It All Wrong?
"With so many ways to capture data right now, it is important that we choose the right automotive platform and tools to do it.  It also is vital to know what kind of data we need and if this data provides actionable insights."
Jan 6
Ray Lopez commented on David Metter's blog post BIG DATA: Are We Using It All Wrong?
"Leveraging other data sources is key, especially on the display side. Google as well as many other third party data providers have user / cookie pools for "Auto Intenders", Those who are in market and actively searching for new / used…"
Jan 4
Myles Dolan commented on David Metter's blog post BIG DATA: Are We Using It All Wrong?
"Key Words are relevant messaging based on the prospects intent. The customers behavior is so much more important than their demographic."
Jan 4

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
AutoHook powered by Urban Science
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
404.909.5797
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.lead2show.com
YOUR Email address for business contacts
dametter@urbanscience.com
Select All franchises/brands you are associated with
1-Acura
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are awesome!
"What will YOU contribute to the ADM Community?"
David brings a wealth of automotive knowledge and experience to AutoHook powered by Urban Science, both from a dealer and service provider perspective. As President of AutoHook, David leads strategy, product, sales, and marketing for the industry leading provider. As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

Prior to starting AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  David previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. 

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and moved his way up, eventually to General Manager of a dealership. 

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable. 
 
David is an avid automotive enthusiast and lives in Suwanee, GA with his wife, Loni and their 6 children.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.blueautointeractive.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.blueautointeractive.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.carsoup.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/davidametter
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.kbb.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://YouTube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, DealerOn
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
OTHER
Used Car Inventory Management Solutions You Use
Not Applicable

David Metter's Photos on ADM

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David Metter's ADM Blog

The Mobile State of the Union: How Does the Automotive Industry Compare?

Posted on February 1, 2016 at 8:00am 0 Comments

Our industry is synonymous with innovation, better yet – I believe the automotive industry defines both innovation and opportunity. Yet, everything is relative. Coming from a company that serviced the retail, hospitality and travel industries (in addition to automotive), I know firsthand that…

Continue

The Conference “Pay-to-Play” Mentality: Is it in Your Best Interest?

Posted on January 21, 2016 at 12:59pm 0 Comments

I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …

Continue

Cracking the Conversion Code

Posted on January 7, 2016 at 12:00pm 0 Comments

Behind every screen, device, or smartphone in today’s consumer economy resides something that has perhaps gotten lost in the unstoppable avalanche of digital noise. Are we as an industry starting to focus too much on the device, and not enough on the person behind it? All we hear…

Continue

BIG DATA: Are We Using It All Wrong?

Posted on December 31, 2015 at 6:00am 3 Comments

Big data is a buzzword that’s been floating around the auto industry for some time now.

Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…

Continue

Four Simple Steps to Increase Website Conversion

Posted on December 29, 2015 at 6:04am 0 Comments

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest…

Continue

Comment Wall (5 comments)

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Join Automotive Digital Marketing ProCom

At 1:05am on January 22, 2009,
Influencer
Mark Woods
said…
David,

Please stop by and visit me at #2441 if you have a chance. I see where we may have some synergies that would be complimentary.
kind regards
Mark Woods
781.913-8531
At 5:41pm on November 10, 2008, Don Barth said…
David.
Looks like you're having way too much fun...better get back to work like the rest of us!

db
At 9:31pm on June 27, 2008,
Influencer
Jay Campbell
said…
Add me...Add me....Add me...:)
At 8:27pm on June 21, 2008,
Influencer
Ralph Paglia
said…
Dave,

We love the photos! Especially those Munich shots... How do draw such hazardous assignments?
At 2:23pm on June 8, 2008,
Influencer
Ralph Paglia
said…
Dave,

It is great to see you here... I was in Minneapolis, MN all last week training a group of Digital Marketing Consultants on how to guide their dealers in the use of Digital Advertising.... And, now I am getting ready for Chicago and Dallas this coming week. Despite the fact that I should be doing things around the house, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

I am happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 867 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 800 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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