Professional Community for Car Dealers, Automotive Marketers and Sales Managers
David Metter has not received a gift from an ADM Member
I am excited to announce that HookLogic has earned a new title: Certified Provider.
The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program. But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year. Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for…Continue
As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model. This has been a selling tactic that has been used for many years. Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.