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David Metter
  • 46, Male
  • Atlanta, GA
  • United States
  • HookLogic
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David Metter was featured
Wednesday
Alexander Lau commented on David Metter's blog post Increase Show and Close Rates with a Winning Lead Strategy
"Good man! "
Jul 24
David Ortiz commented on David Metter's blog post The Most Important Attribution KPIs For Auto Dealers
"One thing to mention is not to look at these KPI's as the end all - be all. There are many things that go into Lead/show ratios and Show / Sold ratios. Where we lose sight is when dealers look at the ad source as what will sell them cars…"
Jul 24
David Metter commented on David Metter's blog post Increase Show and Close Rates with a Winning Lead Strategy
"Alexander,  You stole my thunder for a post I am writing on this very thing.  Stay tuned!  It will be worth the read.  Way to be ahead of the curve.  "
Jul 23
Alexander Lau commented on David Metter's blog post Increase Show and Close Rates with a Winning Lead Strategy
"Before you know it, there will be biometric or facial recognition software in showrooms and the data that stems from the metrics should give you a much better idea of your demographic. It's already being done in many retail verticals.…"
Jul 23
Alexander Lau commented on David Metter's blog post Increase Show and Close Rates with a Winning Lead Strategy
"Benchmark numbers are what your after here. This is a fairly simple task, if you have the tools and resources in place. There are plenty of tools that allow dealers to measure general leads (soft = directions and hours views), but fewer that…"
Jul 23
David Metter posted a blog post

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the quantity of leads. The…See More
Jul 23
Michael Bilson commented on David Metter's blog post The Most Important Attribution KPIs For Auto Dealers
"@ Alex..I agree with your post.  Many dealerships will base the value of the 3rd party lead provider only by closing percentage.  When that same lead goes to three dealerships in the same market...the one dealer that makes the sale…"
Jul 20

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
HookLogic
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
443.802.8850
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.hooklogic.com
YOUR Email address for business contacts
david.metter@htacp.com
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are awesome!
"What will YOU contribute to the ADM Community?"
David Metter serves as President, Automotive at HookLogic.

David brings a wealth of automotive knowledge and experience to HookLogic, both from a dealer and service provider perspective.

Prior to joining HookLogic, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.

David previously headed sales for Autobase, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and eventually General Manager of a dealership.

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, and JD Power’s Automotive Internet Roundtable.

David is an avid automotive enthusiast and is actively involved with the American Cancer Society.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.blueautointeractive.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.blueautointeractive.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.carsoup.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/dmetter01
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.kbb.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://YouTube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, DealerOn, Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

David Metter's Photos on ADM

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David Metter's ADM Blog

Increase Show and Close Rates with a Winning Lead Strategy

Posted on July 23, 2015 at 6:00am 4 Comments

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…

Continue

The Most Important Attribution KPIs For Auto Dealers

Posted on July 16, 2015 at 5:30am 6 Comments

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 …

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Delivering On Your Promises Will Sell More Cars

Posted on June 19, 2015 at 5:30am 0 Comments

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.

 

To add to this issue of trust, in many dense markets,…

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Is Showrooming Stealing?

Posted on June 12, 2015 at 8:00am 3 Comments

Consumers have been showrooming in retail stores for quite some time now and, while many retailers don’t like it, they’ve pretty much resigned themselves to the fact that it’s going to happen.  However, one surprising argument posted in…

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Is the Internet An Enemy To Car Dealerships?

Posted on June 5, 2015 at 5:00am 9 Comments

A 2014 study by Autotrader showed that consumers are visiting fewer dealers in their car shopping than ever before. This is certainly a by-product of the availability of information. No longer do consumers have to visit multiple dealerships to find the right vehicle. They simply sit in front of their…

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Comment Wall (5 comments)

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At 1:05am on January 22, 2009, Mark Woods said…
David,

Please stop by and visit me at #2441 if you have a chance. I see where we may have some synergies that would be complimentary.
kind regards
Mark Woods
781.913-8531
At 5:41pm on November 10, 2008, Don Barth said…
David.
Looks like you're having way too much fun...better get back to work like the rest of us!

db
At 9:31pm on June 27, 2008, Jay Campbell said…
Add me...Add me....Add me...:)
At 8:27pm on June 21, 2008, Ralph Paglia said…
Dave,

We love the photos! Especially those Munich shots... How do draw such hazardous assignments?
At 2:23pm on June 8, 2008, Ralph Paglia said…
Dave,

It is great to see you here... I was in Minneapolis, MN all last week training a group of Digital Marketing Consultants on how to guide their dealers in the use of Digital Advertising.... And, now I am getting ready for Chicago and Dallas this coming week. Despite the fact that I should be doing things around the house, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

I am happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 867 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 800 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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