Professional Community for Car Dealers, Automotive Marketers and Sales Managers
David Metter has not received a gift from an ADM Member
As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may…Continue
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Here are 6 Quick Info Insights to help dealers get a quick course in Mobile 101.
1. Mobile is Exploding
29% of web traffic page views are…Continue
I am excited to announce that HookLogic has earned a new title: Certified Provider.
The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program. But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year. Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for…Continue
As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model. This has been a selling tactic that has been used for many years. Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.