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Influencer
David Metter
  • 47, Male
  • Atlanta, GA
  • United States
  • AutoHook powered by Urban Science
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Latest ADM Activity - Click "More" at bottom!


Influencer
David Metter posted a blog post

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of visitors that either complete a…See More
Wednesday

Influencer
David Metter's blog post was featured

ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss and mentor would say it to me all of the time. However, advertisers have lived within the…See More
Feb 9

Influencer
David Metter posted a blog post

ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss and mentor would say it to me all of the time. However, advertisers have lived within the…See More
Feb 6

Influencer
David Metter posted a blog post

AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.DETROIT, MICHIGAN (PRWEB) JANUARY 24, 2017AutoHook has taken the first…See More
Jan 24

Influencer
David Metter posted a blog post

VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most.Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence exists around VDPs being one of the last digital destinations car shoppers touch before visiting a showroom. But are vehicle details page views…See More
Dec 15, 2016

Influencer
David Metter's blog post was featured

What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the acronym stands for Data Management Platforms. Think of a DMP as a digital warehouse of data, designed…See More
Dec 4, 2016

Influencer
David Metter posted a blog post

What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the acronym stands for Data Management Platforms. Think of a DMP as a digital warehouse of data, designed…See More
Dec 1, 2016

Influencer
David Metter's blog post was featured

We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

 If anyone experienced the great misfortune of not being able to attend AutoHook's J.D. Power AMR panel that had attendees lined up against the walls, I've got you covered. Below is a condensed collection of key insights from the session, We've Got the Data! Now What?I know you’re probably all tired of…See More
Nov 13, 2016

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
AutoHook powered by Urban Science
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
404.909.5797
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.lead2show.com
YOUR Email address for business contacts
dametter@urbanscience.com
Select All franchises/brands you are associated with
1-Acura
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Because we are awesome!
"What will YOU contribute to the ADM Community?"
David brings a wealth of automotive knowledge and experience to AutoHook powered by Urban Science, both from a dealer and service provider perspective. As President of AutoHook, David leads strategy, product, sales, and marketing for the industry leading provider. As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

Prior to starting AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  David previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. 

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and moved his way up, eventually to General Manager of a dealership. 

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable. 
 
David is an avid automotive enthusiast and lives in Suwanee, GA with his wife, Loni and their 6 children.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.blueautointeractive.com
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.blueautointeractive.com
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.carsoup.com
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/davidametter
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.kbb.com
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://YouTube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, DealerOn
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEMS (DMS) You use
OTHER
Used Car Inventory Management Solutions You Use
Not Applicable

David Metter's Photos on ADM

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David Metter's ADM Blog

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Posted on February 15, 2017 at 1:30pm 0 Comments

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…

Continue

ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Posted on February 6, 2017 at 12:09pm 0 Comments

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…

Continue

AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

Posted on January 24, 2017 at 8:02am 0 Comments

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.

Continue

VDP Views are the Top KPI...and Other Data Myths

Posted on December 15, 2016 at 12:00pm 0 Comments

MYTH #1: VDP views are the metric that matters most.

Since when did VDP views become more important than sales? This is not an attempt to…

Continue

What You Need To Know About DMPs

Posted on December 1, 2016 at 12:50pm 0 Comments

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the…

Continue

Comment Wall (5 comments)

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At 1:05am on January 22, 2009,
Influencer
Mark Woods
said…
David,

Please stop by and visit me at #2441 if you have a chance. I see where we may have some synergies that would be complimentary.
kind regards
Mark Woods
781.913-8531
At 5:41pm on November 10, 2008, Don Barth said…
David.
Looks like you're having way too much fun...better get back to work like the rest of us!

db
At 9:31pm on June 27, 2008,
Influencer
Jay Campbell
said…
Add me...Add me....Add me...:)
At 8:27pm on June 21, 2008, Ralph Paglia said…
Dave,

We love the photos! Especially those Munich shots... How do draw such hazardous assignments?
At 2:23pm on June 8, 2008, Ralph Paglia said…
Dave,

It is great to see you here... I was in Minneapolis, MN all last week training a group of Digital Marketing Consultants on how to guide their dealers in the use of Digital Advertising.... And, now I am getting ready for Chicago and Dallas this coming week. Despite the fact that I should be doing things around the house, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

I am happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 867 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 800 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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