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David Metter
  • 45, Male
  • Atlanta, GA
  • United States
  • HookLogic
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Latest ADM Activity - Click "More" at bottom!

David Metter commented on Ralph Paglia's blog post Dean Evans: Former Dealer.com CMO and Subaru Marketing Chief Takes On LotLinx CEO Role
"How did an announcement about one of our industry leaders turn into an infomercial for other products and services :). Come on gang..can we take a minute and just congratulate someone for trying to make rain? I will start it. Congratulations Dean.…"
Jul 10
David Metter shared Jerry Thibeau's discussion on Twitter
Oct 31, 2013
David Metter posted a blog post

HookLogic named to Dealer.com's Certified Provider Program

I am excited to announce that HookLogic has earned a new title: Certified Provider.The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program.  But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year.  Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for the greater…See More
Sep 18, 2013
David Metter liked Lisa Sarata's blog post Car Buyers Use Mobile to Research Vehicle Purchases
Jun 27, 2012
David Metter's blog post was featured

Stair Step Programs; What’s Your Plan of Execution?

 As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model.  This has been a selling tactic that has been used for many years.  Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.  If you read the Automotive News article that was published on May 21st, you know that dealers are split on the topic of stair-step…See More
Jun 13, 2012
David Metter liked David Metter's blog post Stair Step Programs; What’s Your Plan of Execution?
Jun 12, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
HookLogic
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Consultant, Technology Professional, Fixed Operations Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
443.802.8850
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.hooklogic.com
YOUR Email address for business contacts
david.metter@htacp.com
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Because we are awesome!
What will YOU contribute to the ADM Community?
David Metter serves as President, Automotive at HookLogic.

David brings a wealth of automotive knowledge and experience to HookLogic, both from a dealer and service provider perspective.

Prior to joining HookLogic, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.

David previously headed sales for Autobase, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and eventually General Manager of a dealership.

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, and JD Power’s Automotive Internet Roundtable.

David is an avid automotive enthusiast and is actively involved with the American Cancer Society.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.blueautointeractive.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.blueautointeractive.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.carsoup.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/dmetter01
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.kbb.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://YouTube.com
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Dealer.com, DealerOn, Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
AutoUSA, Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

David Metter's Photos on ADM

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David Metter's ADM Blog

HookLogic named to Dealer.com's Certified Provider Program

Posted on September 18, 2013 at 4:29pm 0 Comments

I am excited to announce that HookLogic has earned a new title: Certified Provider.

The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program.  But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year.  Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for…

Continue

Stair Step Programs; What’s Your Plan of Execution?

Posted on June 12, 2012 at 10:23am 0 Comments

 

As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model.  This has been a selling tactic that has been used for many years.  Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.  

If you…

Continue

Comment Wall (5 comments)

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At 1:05am on January 22, 2009, Mark Woods said…
David,

Please stop by and visit me at #2441 if you have a chance. I see where we may have some synergies that would be complimentary.
kind regards
Mark Woods
781.913-8531
At 5:41pm on November 10, 2008, Don Barth said…
David.
Looks like you're having way too much fun...better get back to work like the rest of us!

db
At 9:31pm on June 27, 2008, Jay Campbell said…
Add me...Add me....Add me...:)
At 8:27pm on June 21, 2008, Ralph Paglia said…
Dave,

We love the photos! Especially those Munich shots... How do draw such hazardous assignments?
At 2:23pm on June 8, 2008, Ralph Paglia said…
Dave,

It is great to see you here... I was in Minneapolis, MN all last week training a group of Digital Marketing Consultants on how to guide their dealers in the use of Digital Advertising.... And, now I am getting ready for Chicago and Dallas this coming week. Despite the fact that I should be doing things around the house, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

I am happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 867 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 800 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369
 
 
 

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