Automotive Digital Marketing

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David Metter
  • 51, Male
  • Atlanta, GA
  • United States
  • AutoHook powered by Urban Science
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REQUIRED: Name of Your Dealership, Business or Organization:
AutoHook powered by Urban Science
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
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David brings a wealth of automotive knowledge and experience to AutoHook powered by Urban Science, both from a dealer and service provider perspective. As President of AutoHook, David leads strategy, product, sales, and marketing for the industry leading provider. As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

Prior to starting AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  David previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. 

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and moved his way up, eventually to General Manager of a dealership. 

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable. 
David is an avid automotive enthusiast and lives in Suwanee, GA with his wife, Loni and their 6 children.
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David Metter's ADM Blog

HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

Posted on October 31, 2017 at 11:30am 0 Comments

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II?

I know what you’re thinking. This is…


AutoHook & Clarivoy Join Forces for the Most Action-Packed Dealer Panel of 2017

Posted on October 19, 2017 at 1:30pm 0 Comments



Co-Authored by David Metter of AutoHook powered by…


AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

Posted on September 13, 2017 at 8:00am 0 Comments

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, …


Do You Have The Power To Know What You’re Losing?

Posted on September 11, 2017 at 7:30am 0 Comments


 | By David Metter

The number of automotive reports dealership managers receive in a typical month drastically differs from the number of reports that empower…


AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

Posted on August 25, 2017 at 10:30am 0 Comments

AutoHook has announced they have completed the integration process with the industry’s top leading website providers.

Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer…


Comment Wall (5 comments)

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At 1:05am on January 22, 2009, Mark Woods said…

Please stop by and visit me at #2441 if you have a chance. I see where we may have some synergies that would be complimentary.
kind regards
Mark Woods
At 5:41pm on November 10, 2008, Don Barth said…
Looks like you're having way too much fun...better get back to work like the rest of us!

At 9:31pm on June 27, 2008, Jay Campbell said…
Add me...Add me....Add me...:)
At 8:27pm on June 21, 2008, Ralph Paglia said…

We love the photos! Especially those Munich shots... How do draw such hazardous assignments?
At 2:23pm on June 8, 2008, Ralph Paglia said…

It is great to see you here... I was in Minneapolis, MN all last week training a group of Digital Marketing Consultants on how to guide their dealers in the use of Digital Advertising.... And, now I am getting ready for Chicago and Dallas this coming week. Despite the fact that I should be doing things around the house, I just had to go online to see if there were any new Automotive Digital Marketing Group members for me to welcome.

I am happy to see you have joined our professional community.

Please take a moment to share some more information about yourself and your professional role. Links, blog postings, photos and videos are all appreciated.

Please note that you can upload documents into any blog post or forum discussion for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

It was very nice of you to take the time to upload a profile photo so our ADM members can put a face with your name... Thank you!

I love seeing yet another automotive professional and industry colleague like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that we are now up to 867 automotive sales and marketing professionals who have joined the ADM Community!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

Thanks for helping us get to this critical mass of over 800 members. I am thrilled and delighted to see that you have joined our community... Welcome and THANK YOU!

We are looking forward to any best practices, guidance, tactics, files, photos and videos you are willing to share with us.

Also, you have full access to your very own blog web site within this community, so feel free to get into the swing of things and use this community as a means of sharing with associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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