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David Lytle
  • 46, Male
  • Salt Lake City, Utah
  • United States
  • VW Southtowne - Business…
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David Lytle's ADM Discussions

If Your Not Handling Your Dealers On-line Reputation Who is?

Started this ADM discussion. Last reply by David Lytle Apr 17, 2010. 3 Replies

Show Me The Numbers!!!

Started this ADM discussion. Last reply by Ralph Paglia Nov 23, 2008. 6 Replies


David Lytle - Internet Marketing - VW Southtowne Utah

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
VW Southtowne - Business Development Manager/ Internet Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Dealer Advertising Association - Tier 2, Consultant, Technology Professional
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
1-Acura, 3-Audi, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 19-Jaguar, 20-Jeep, 32-Mitsubishi, 33-Nissan, 35-Porsche, 37-Saab, 43-Toyota, 46-Volkswagen, 47-Volvo, -Honda..., -Hyundai..., -Mitsubishi..., -Nissan..., -Saab..., -Used Cars..., -Used Trucks..., Honda
ADM is a Professional Network, describe: "Why should anyone do business with you?"
What I do has proven results. The SEO, SEM, Internet Marketing Techniques I have learned over the past 7 Years are put to use everyday in keeping our Ken Garff Honda, Hyundai, Mitsubishi, Nissan, and Saab Stores at the Top of Search Engines, keeps increasing our Visits to site, increases time spent of site ( With constantly updating content ), in turn increaing the leads generated by our Websites!
"What will YOU contribute to the ADM Community?"
I currently am the Business Development Manager/Internet Marketing for VW Southtowne. Working with Bryan Armstrong once again... Keeping our Websites on the cutting edge with SEO, Creating compelling content for our Microsites, Blogs, Social Networking Sites, etc in order to maximize their Lead Generation.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Reynolds Web Solutions, BZ Results, The Cobalt Group,, Dealerskins, Izmocars, TK Carsites, eDealerBiz, Xi Group,, Gumiyo,, JAZEL
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors,, Jumpstart, Auto Lead Exchange, AutoNetUSA,,,, NewLeadsPlus,, CUDL Autosmart, Customer Funding, DealerLink, DriverLoans,, OTHERS
ADP, Reynolds ERA, Reynolds Power (UCS)
Used Car Inventory Management Solutions You Have Used
HomeNet, vinSolutions, Liquid Motors, InventoryPro (DealerTrack), HomeNet..., vAuto..., vinSolutions...

Honda Insight - Test Drive Video - inluding review from Jay Leno

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David Lytle's ADM Blog

BDC - Sales Reps VS BDC Reps?

Posted on July 29, 2008 at 10:17am 0 Comments

Being in the Internet Department for the past six years, I have seen just about every combination that can be done. Designated BDC Representatives that are hired in and run the show and Sales Professionals that work in shifts to cover every hour the BDC is open. Which works best? It total depends on your store. I have seen it work both ways very effectively, but this combination I am about to present.. seems to be the most effective. It is a Combination of both that works… Continue

Benefits of a Blog Part 2

Posted on July 23, 2008 at 4:48pm 0 Comments

In my last post I talked about what a Blog can do for your Dealership. I wanted to touch back and add a key point. I received a couple of phone calls and e-mails on this topic, so I thought I would go back and post it for the others that may be asking the same question.

How long should it take to keep a Blog maintained? Once you have setup your initial layout, found your niche, and know what type of content you want to have on your Blog, you should be able to knock out… Continue

The Purpose and Benefits of a BLOG

Posted on July 17, 2008 at 9:55am 0 Comments

This is something all of you can do, that is free, no very time consuming at all, and will do nothing but benefit your Dealership. Several months ago I researched what BLOG'S were and what they really do for you. I noticed that many businesses were doing them and found out that the largest benefit was in S.E.O. for your Dealer Website. Google, with it's all search format, will rank someone higher that has more information on a particular… Continue

Comment Wall (16 comments)

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At 3:20pm on September 05, 2010, Ralph Paglia gave David Lytle a gift
ADM Gift
Congratulations on your promotion to Digital Marketing Manager at the Ken Garff Automotive Group in Salt Lake City, UT!
At 3:18pm on September 5, 2010, Ralph Paglia said…
David, Congratulations on your promotion into the Digital Marketing Manager position at Ken Garff Automotive... While working for Reynolds, I went to SLC to work with Joel Uryan and most of the Ken Garff SLC General Managers on a BDC implementation at the Ken Garff Honda store. When I got promoted, I turned the consulting assignment over to another RCS Catalyst, but really enjoyed working with the Ken Garff Management Team. The group is highly respected in the auto industry and it is an impressive role that you have accepted.

On behalf of myself and the ADM Professional Community, we wish you much success in your new position!
At 11:59am on May 9, 2009, Sean Bennett said…
Thanks brother, how goes the wars!
At 7:21pm on April 4, 2009, Todd Mathews said…
Hello David,
Hope all is well. Check out for the latest information and dealership RESULTS.


Todd Mathews

Director of Sales


At 12:31pm on January 3, 2009, Sean Bennett said…
Happy New Year Brother!
At 3:58pm on November 18, 2008, Sean Bennett said…
I've been Off since you met me years ago, but that's why you being really OFF never bothered me bro. If I don't talk to ya, have a fantastic Turkey day next week.
At 9:12am on November 18, 2008, Sean Bennett said…
There is live chat set up here on ADM on the right side of your page about 1/3 - 1/2 the way down.
At 5:06pm on November 17, 2008, Sean Bennett said…

Guess you weren't paying attention to chat, how goes it on the northern end?

At 3:45pm on August 20, 2008, Bryan Armstrong said…
Sorry to hear about Gaudin and short-sighted Management.Any chance you would be interested in a gig in Utah?
Check out our site and e-mail me or call my cell 435-862-1966.
Love to chat.
Bryan Armstrong
At 12:10pm on August 5, 2008,
Doug Blankenship
Hey. Do you ever speak with Scott Wade?

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