Automotive Digital Marketing Professional Community

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David Leger
  • Male
  • Markham, ON
  • Canada
  • Aspen Marketing Services (Canada)
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  • ADM Blog Posts (2)
  • ADM Discussions
  • ADM Events
  • Groups (4)
  • Automotive Marketing Community Photos
  • Photo Albums
  • Automotive Digital Marketing Videos

David Leger's ADM Friends

  • Brent Wees
  • Anirban Das
  • Ben George
  • Mike Wood
  • Automotive Social Marketing
  • Mitch Gallant
  • Eric Mody
  • Daniel Legal
  • Ralph Paglia

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David Leger's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

David Leger joined Ralph Paglia's group
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Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Jan 15, 2013
David Leger's blog post was featured

Umbrella Service

I have to hand it to the people at Longo's Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced today.Myself, my wife and my 2 kids went…See More
Jun 9, 2012
David Leger posted a blog post

Umbrella Service

I have to hand it to the people at Longo's Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced today.Myself, my wife and my 2 kids went…See More
Jun 6, 2012
Ben George and David Leger are now friends
Jun 16, 2011
David Leger and Automotive Social Marketing are now friends
Jan 11, 2011
David Leger commented on Paul Potratz's video
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Episode 3 - Using Facebook as a CRM

"Ted, I'd have to agree with you... Not sure I would suggest this kind of usage of facebook. Sounds like something Joey O'Brien would do..."
Jan 11, 2011
David Leger posted a blog post

email… Part of a complete marketing plan.

Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.But are we taking an easy way out that will end up hurting us more than helping us long term ?I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing costs. From the simple “Would you prefer we…See More
Dec 3, 2010
David Leger joined Will Fleiss's group
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Search Engine Optimization (SEO) Best Practices

The purpose of this group is to discuss and answer questions about search engine optimization in order to teach car dealers and automotive sales professionals seo tips that can help improve organic search rankings and drive highly qualified traffic.
Oct 2, 2010
David Leger updated their profile photo
Oct 2, 2010
David Leger and Ralph Paglia are now friends
Jan 11, 2010
David Leger is now a member of Automotive Digital Marketing Professional Community
Jan 11, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Aspen Marketing Services (Canada)
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Supplier, OEM Supplier, Advertising Agency, Marketing Services Provider, Consultant, Dealership Solution Provider
REQUIRED: Your Business Phone Number
905-752-1305
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.davidleger.ca
YOUR Email address for business contacts
dleger@aspenms.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
416-526-6134
Select All franchises/brands you are associated with
-Not Applicable..., Audi, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Hummer, Hyundai, Jeep, Kia, Lincoln, Mazda, Mercedes-Benz, Mitsubishi, Pontiac, Porsche, Subaru, Suzuki, Toyota, Volkswagen, Volvo
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in North America. Our Canadian Headquarters are in Markham, Ontario, with Worldwide Headquartered in West Chicago, IL. Aspen Marketing has more than 825 employees in North America. Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Multi-Cultural Marketing and Database Analytics for clients such as General Motors, Hyundai Canada, Subaru Canada, Ford Canada, Pfaff Automotive Partners.
What will YOU contribute to the ADM Community?
David Leger is an account executive with Aspen Marketing Services in Canada. David Leger comes with a wealth of experience in Marketing and CRM, with a specialty in the Automotive Industry.

David Leger specialize in consulting with Automotive dealers on customer loyalty, retention and customer acquisition. David Leger takes both an analytical and creative approach to acquiring and retaining customers.

Previous to Aspen, David Leger spent some time with Reynolds and Reynolds where he helped dealers maximize their marketing efforts and cut costs by mining their database. David Leger also spent several years as a business analyst in the telecom industry where he perfected his skills in analyzing simple and complex databases.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.aspenms.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://none
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://none
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/davidleger
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/aspencanada
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/dlegeraspen
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Other
Used Car Inventory Management Solutions You Use
Not Applicable..., Not Applicable

David Leger's ADM Blog

Umbrella Service

Posted on June 6, 2012 at 7:19pm 0 Comments

20120602-151540.jpg

I have to hand it to the people at Longo's Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced…

Continue

email… Part of a complete marketing plan.

Posted on December 3, 2010 at 6:00am 0 Comments

Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.



But are we taking an easy way out that will end up hurting us more than helping us long term ?



I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…

Continue

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