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David Leger
  • Male
  • Markham, ON
  • Canada
  • Aspen Marketing Services (Canada)
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Aspen Marketing Services (Canada)
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealership Supplier, OEM Supplier, Advertising Agency, Marketing Services Provider, Consultant, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
-Not Applicable..., Audi, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Hummer, Hyundai, Jeep, Kia, Lincoln, Mazda, Mercedes-Benz, Mitsubishi, Pontiac, Porsche, Subaru, Suzuki, Toyota, Volkswagen, Volvo
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in North America. Our Canadian Headquarters are in Markham, Ontario, with Worldwide Headquartered in West Chicago, IL. Aspen Marketing has more than 825 employees in North America. Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Multi-Cultural Marketing and Database Analytics for clients such as General Motors, Hyundai Canada, Subaru Canada, Ford Canada, Pfaff Automotive Partners.
"What will YOU contribute to the ADM Community?"
David Leger is an account executive with Aspen Marketing Services in Canada. David Leger comes with a wealth of experience in Marketing and CRM, with a specialty in the Automotive Industry.

David Leger specialize in consulting with Automotive dealers on customer loyalty, retention and customer acquisition. David Leger takes both an analytical and creative approach to acquiring and retaining customers.

Previous to Aspen, David Leger spent some time with Reynolds and Reynolds where he helped dealers maximize their marketing efforts and cut costs by mining their database. David Leger also spent several years as a business analyst in the telecom industry where he perfected his skills in analyzing simple and complex databases.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
ADP, Reynolds ERA, Other
Used Car Inventory Management Solutions You Use
Not Applicable..., Not Applicable

David Leger's ADM Blog

Umbrella Service

Posted on June 6, 2012 at 7:19pm 0 Comments


I have to hand it to the people at Longo's Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced…


email… Part of a complete marketing plan.

Posted on December 3, 2010 at 6:00am 0 Comments

Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.

But are we taking an easy way out that will end up hurting us more than helping us long term ?

I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…


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