Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
David Leger has not received a gift from an ADM Member
Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.
But are we taking an easy way out that will end up hurting us more than helping us long term ?
I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…Continue