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David Johnson's ADM Discussions

The Automotive Super Conference Has Just Cut Ticket Price Down By 75% Due To The Sponsorship Of cDemo

Started May 15, 2012 0 Replies

May 15th, 2012 – Charlotte, NC - The Automotive Super Conference just announced a $1,085 price cut, per ticket, due to the…Continue

Tags: Service, Social Media, branding, Off-Site, Seminar

The Social Dealership Magazine – January 2012 Issue

Started Jan 12, 2012 0 Replies

Welcome to the 6th edition of the Social Dealership Magazine, this is our biggest issue yet! In these pages you will find a ton of social media information to aid your dealership in getting the most…Continue

Tags: automotive social media, social media magazine, dealership social media

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Latest ADM Activity - Click "More" at bottom!

J.D. Rucker commented on David Johnson's blog post 7 Habits of a Highly Social Dealership
"#2 and #3 go hand in hand and I believe they are the quickest wins that dealerships could achieve if they apply the fundamentals of localized social media to their strategy."
Dec 16, 2013
David Johnson posted a blog post

7 Habits of a Highly Social Dealership

I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…There is a huge difference in doing social and being social. Doing social doesn’t necessarily mean that you are social just that you read somewhere about the importance of having a social…See More
Dec 13, 2013
aaron kominsky is attending David Johnson's event
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Free Webinar: Paving The Path To Sales - Exploring The Conversion Funnel at Your Computer

September 5, 2013 from 11am to 12pm
Register HereSept 5th - 11am Mountain, 1pm EasternInbound marketing is THE most effective way to market online in terms of both cost and lead acquisition.Times have changed, marketing has changed and the way people interact with and choose a particular business has…See More
Aug 30, 2013
David Johnson posted an event

Free Webinar: Paving The Path To Sales - Exploring The Conversion Funnel at Your Computer

August 30, 2013 from 6pm to 7pm
Register HereSept 5th - 11am Mountain, 1pm EasternInbound marketing is THE most effective way to market online in terms of both cost and lead acquisition.Times have changed, marketing has changed and the way people interact with and choose a particular business has…See More
Aug 30, 2013
David Johnson's blog post was featured

Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would have to do was ring the bell and his dog would start…See More
Jul 28, 2013
David Johnson commented on George Nenni's blog post Responsive Design for 3rd Party Plug-ins
"Responsive webdesign has been around for a while now, it's nice seeing the automotive space getting involved now."
Jul 26, 2013
David Johnson posted a blog post

Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would have to do was ring the bell and his dog would start…See More
Jul 25, 2013
David Johnson shared their blog post on Twitter
Jul 25, 2013
David Johnson posted an event
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Webinar: The Anatomy of a Social Share – Influencing Your Community To Share Your Content at At Your Computer

July 25, 2013 from 1pm to 2pm
Register HERE1pm Eastern - July 25thAn engaged community is a community that shares. But what exactly does it take to create the type of community that wants to share your content? And why is getting your content shared a good thing?I’ll be answering those two questions and more, including:What is the SEO impact of a social share?When are the best times to post on the various social networks?What kinds of content get the most shares?How do you…See More
Jul 23, 2013
Bill Cosgrove commented on David Johnson's blog post Gen Y - Harnessing The Power of the Loyalty Generation
"Tom I agree-As I was reading this I was thinking the same exact thing. This could apply to any generation except maybe the age gap. I don't think I'll be counted in that 47% in 2015. I'm getting younger but unfortunately not that fast."
Jul 8, 2013
Tom Gorham liked David Johnson's blog post How Tracy Myers Handled His PR Nightmare
Jul 4, 2013
Tom Gorham commented on David Johnson's blog post Gen Y - Harnessing The Power of the Loyalty Generation
"David, great post!  I think if someone implemented your suggestions for every generation, they would develop great customer retention, referrals and loyalty."
Jul 4, 2013
David Johnson commented on Micah Birkholz-1:16Digital Media's video
Jul 1, 2013
David Johnson commented on Micah Birkholz-1:16Digital Media's video
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Automotive Industry Experts, Tell Me What It Was Like

"I'm wayyyy to tough for tears. I don't even blink because that would make my eyes wet and is to close, at least for me, to crying."
Jul 1, 2013
David Johnson commented on Micah Birkholz-1:16Digital Media's video
Jun 29, 2013
David Johnson commented on Micah Birkholz-1:16Digital Media's blog post Bad Advice: Reputation Management, Yelp and Google
"Sounds like you need a hug Micah! lol"
Jun 29, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
3GEngagement
Location
Colorado Springs, CO
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Your Business Phone Number
850-341-7413
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://3gengagement.com
YOUR Email address for business contacts
david@persuasiveconcepts.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
850-341-7413
Select All franchises/brands you are associated with
48-Not Applicable
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
My goal is to aid a dealership with social marketing by building a community around their brand, both online and off. A community that both frequents the dealerships sales, service and parts departments as well as spreads positive word of mouth throughout the local community.
What will YOU contribute to the ADM Community?
I've been in the car business for the past 9 years as a salesman, internet sales manager, BDC manager, BDC trainer and now as a Social Marketing Consultant.

I am most passionate about my family, they are everything and the reason why I work so hard. With me you get a devoted fan, I will do everything in my power to ensure that any dealership I work with become a social media success story. After all, their success is my success.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.boch.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://drivingsales.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/ChrisBrogan
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/JohnCMaxwell
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://youtube.com/user/chrisbrogan
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Social Media And The Auto Dealer

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David Johnson's ADM Blog

7 Habits of a Highly Social Dealership

Posted on December 13, 2013 at 9:00am 1 Comment

I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…

There is a huge difference in doing social and being social. Doing…

Continue

Pavlov’s Dog, Associative Memory and Social Branding

Posted on July 25, 2013 at 1:49pm 0 Comments

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…

Continue

Gen Y - Harnessing The Power of the Loyalty Generation

Posted on June 28, 2013 at 10:15am 4 Comments

Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and services…

Continue

Loving Your Negative Reviews, The Closed Feedback Loop

Posted on June 25, 2013 at 3:35pm 2 Comments

Yeah I said it. And you should! Negative reviews are those little pieces of gold that lets you know when you are doing something wrong. If you're like most businesses you loath bad reviews, but without them, how do you ever plan on growing past the mistakes you've made?…

Continue

Comment Wall (5 comments)

You need to be a member of Automotive Digital Marketing Professional Community to add comments!

Join Automotive Digital Marketing Professional Community

At 2:57pm on September 10, 2012, Ashley Lopez said…

Hey David! Great workshop at AutoCon! I couldn't type as fast as you taught :) So I was hoping to have your presentation emailed? Thank you again for a great session!

At 11:01am on May 28, 2010, T. Lavon Lawrence said…
Thank you David for this morning's FREE Webinar: The New Rules Of Engagement – The 20-20-60 Rule. I got more in five minutes of your webinar than I did a whole hour of Grant Cardone's yesterday (not knocking Grant, but his was more self-promotional hype than value-adding, substantial information on improving Social Media Marketing for dealers). I've already begun dropping your name to BDC Managers and will make sure to tell Dealers and Dealer Principles about your skills. Thanks again!
At 9:37am on May 26, 2010, Michael Love said…
Thanks David. I have looked into this product and seems to be more cost effective for our situation. I do have another question perhaps you could help me with. We use Dealer.com to host our website as well as email here. I am unsure if they will allow us to float all that email traffic through their serviers. Do you use a third party email server to send and receive?
At 10:02am on March 22, 2010, Kurt Baumberger said…
That would be great. Just tell me what you need. It's hard work to get any industry to change, but this one is particularly stubborn.

So the more evangelists we have speaking the same language, the sooner we'll all be able to make a difference.

Thanks!
At 6:42am on March 22, 2010, Kurt Baumberger said…
David-

Thanks for the kind words. BlackBook is going to feature me at Digital Dealer where I'll be autographing books. Hopefully, this will help get the message to more people!

Take care,
Kurt
 
 
 

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