Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Mays Landing, NJ January 19, 2012AutoMax Recruiting And Training has launched an…Continue
Welcome to the 6th edition of the Social Dealership Magazine, this is our biggest issue yet! In these pages you will find a ton of social media information to aid your dealership in getting the most…Continue
We are our businesses. We live in transparent times where we have become more than just the person behind the counter, the voice on the phone, or the person sitting across the desk. Who we are is plastered all over Facebook and Twitter, Google+ and LinkedIn. Now, more than ever, people know who we are. Often times this is referred to as a personal brand, but in reality it is more than that. Why? Because when people look at the term personal branding they think of it as a business term, as something done to increase awareness about oneself in relation to their work. In reality, it’s so much more than that. I’ve been in a very philosophical mood lately and have been posting small parts of what has been running through my mind on Facebook. I do it for others to see and hopefully learn from, yes, but also because I feel that recording those thoughts helps to cement them in my own psyche. Just this morning, in fact only about 5 minutes ago I posted such a status update on Facebook but wanted to flesh it out a bit more in a post. Here it is: As you can see, I spoke about moral codes of conduct and while at first glance you may say that it’s not business related but I would argue that it is. As I said in the opening paragraph of this post, “We are our business.” I said that to bring up this […]
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would have to do was ring the bell and his dog would start salivating. This is referred to as associative memory or in other words, branding! With the very real threat of being labeled pithy, associative memory is a memory that links to another memory. Human memory relies mostly on association and objects frequently seen together to become linked in the mind – when we try to retrieve information one things leads us to another, and then another and so on. The attainment of associated memories lies in the strengthening of the connections between neurons that represent associated objects in the brain. Once trained and linked, a neuron that responds to the site of a football might then move on to the thought of the 49ers, Colin Kaepernick and Superbowl XLVIII (Yes, I’m a 49er fan and am thrilled that I was able to include them in this post!). Without getting too technical about associative memory the goal with social branding is to associate your companies brand with a specific social object. The reason being because of the very nature of social objects being, well… social, I’ve spoken and […]
The post Pavlov’s Dog, Associative Memory and Social Branding appeared first on PersuasiveConcepts.com.
Life is full of magical moments. While one can argue that magic isn’t real another can argue that it is, it all boils down to perspective. What’s your take? Me? Magic is real. No, I’m not talking about the magic you see in movies or even the illusions you see on stage, rather I’m talking about those moments that, when you really look at them, are what makes everything else worthwhile. Sometimes we lose those perspectives when we lose ourselves in our work, I’m guilty of the same, more often than I care to admit. I started thinking about this as I awoke this morning, laying in bed my mind began to wonder. As usual I grabbed my cell phone from my night stand and started looking through emails, status updated, tweets and a bunch of other stuff I don’t care to bore you with. Then I thought about yesterday and the fun my family and I had as we visited Elitch Gardens in Denver, CO. I work hard. I tell myself that I do it so my wife and kids can have it better than I had, that’s the truth by the way, I do it for them. But sometimes I lose sight of that and put work before them, even during the times when it’s just suppose to be them and me. You see, I cheat on them in my mind and because of that I lose some of the magic that we make together. My mind wonders, […]
The Abraham Path is real, but before I get into that I’d like to bring up the fact that I’ve written on the subject of social causes before and how a company can use them to connect with the people of their community around what matters to them the most. I encourage you to read a couple of them, before or after reading this post, as they will help you gain a better understanding of social objects, the 4 C’s of Community Engagement and how to create social impact. The Golden Triangle of Community Engagement Creating Social Impact through Social Media Collaboration, Creating a Deeper Level of Social Engagement In short, the Abraham Path (AbrahamPath.org) is a walking path in the Middle East that traces the journey of Abraham and his family and celebrates its story of hospitality, connectedness and kindness to strangers. The idea behind the long-distance walk, as outlined in a TED Talk by William Ury titled, The Walk from No to Yes, is to look at the third side. The third side being us, it’s the common denominator between you and me, it’s our human side. It’s what brings, or should bring us together despite any conflict that may happen between two people. In other words there is you and me, the two sides of anything, and then there is the third side… us. The concept is easier to grasp than it is to implement but is something I’ve been talking about for years, I normally like […]
The post The Abraham Path – Connecting Around a Common Cause appeared first on PersuasiveConcepts.com.
As salespeople there are really only two ways that you can make your customer feel. The first is to make them feel as if all you want is their money; the second, is that you truly do want to help them. You see, the two really only have one difference and that is mindset. Mindset, in today’s relationship-centric economy, is all that sets success apart from failure in sales. When your customer feels that all you want from them is a paycheck then the whole sales process becomes much harder. But, if you treat them with respect, patients, and spend your time trying to fill their needs and wants, the whole sales process becomes much easier. This is nothing new, in fact many people have spoken about this type of approach in the past, but much like video email, which has been around for the better part of 10 years, this type of sales approach has landed on the “wow this is a game changer, but I’ll get to it later” shelf. Sad isn’t it? I’m paraphrasing here but Zig Ziglar said it best when he said, if you help enough other people get what they want, you will get what you want. In other words, look at the products you sell and think of them as problem solvers. Take a look at most of the top performing salespeople at your dealership today, how do they treat their customers? Then, if you’ve been in the industry for 15 plus years […]
David Johnson has not received a gift from an ADM Member
I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…
There is a huge difference in doing social and being social. Doing…Continue
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…Continue
Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and services…Continue
Yeah I said it. And you should! Negative reviews are those little pieces of gold that lets you know when you are doing something wrong. If you're like most businesses you loath bad reviews, but without them, how do you ever plan on growing past the mistakes you've made?…Continue