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The Social Dealership Magazine – January 2012 Issue

Started Jan 12 0 Replies

Welcome to the 6th edition of the Social Dealership Magazine, this is our biggest issue yet! In these pages you will find a ton of social media information to aid your dealership in getting the most…Continue

Tags: automotive social media, social media magazine, dealership social media

Persuasive Concepts

[Recording] F&I and Social Media- A Good Match or a Waste of Time?

TweetOn May 25th I did a webinar titled F&I and Social Media- A Good Match or a Waste of Time? I decided on this topic because of all the controversy surrounding it. I noticed that most in the debate were thinking about only 1 side of social marketing. In the webinar recording below I showcased [...] Related posts:
  1. FAQ: At My Dealership We Don’t Have The Time To Utilize Social Media [VIDEO]
  2. [Webinar Recording] The New Rules Of Automotive Social Media Engagement – The 20-20-60 Rule
  3. [Webinar Recording] Developing A Successful Social Marketing Strategy

Somewhere Along The Way You Forgot To Adapt

TweetThe oak tree, mighty and majestic towers above you, a behemoth reaching towards the stars. Unflinching and unyielding, it’s hard to imagine something stronger as it stands stoic and unwavering in it’s destiny of growth. In 2004, living in Pensacola Florida, Hurricane Ivan became the 5th most costliest storm ever to hit the United States, [...] No related posts.

It’s Time That You Stop Making Excuses For Your Salespeople

Tweet I hear it all the time. I can’t get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don’t you get the phone at the dealership shut off and [...] Related posts:
  1. FAQ: At My Dealership We Don’t Have The Time To Utilize Social Media [VIDEO]
  2. Dealers: Stop Being One Sided, Engage People On Your Social Networks! [Video]
  3. Stop Being A Faceless Machine, Humanize The Way You Do Business

[Video] Automotive Super Conference June 27th-28th

TweetI’m real excited about being part of the Automotive Super Conference this June 27th and 28th at the Charlotte Motor Speedway. I’m looking forward to seeing you there! If you have any questions, leave a comment. Want to know more? Go to AutomotiveSuperConference.com Related posts: [Video] Automotive Lead Nurturing #4: Connecting With Your Customers Social [...] Related posts:
  1. [Video] Automotive Lead Nurturing #4: Connecting With Your Customers
  2. Social Proof: The Power Of The Review – An Automotive Social Media Video
  3. [Video] Automotive Lead Nurturing #5: Inbound Lead Generation

[Video] What Is Social Media? It’s NOT What You Think

TweetIt’s time to get your thinking straight. It’s time that you take a long hard look at what Social Media is. If you want to see social media success then you must first change your mindset. Related posts: The Best Social Media Advice I Can Give You [VIDEO] The 4 Key Steps To Creating A [...] Related posts:
  1. The Best Social Media Advice I Can Give You [VIDEO]
  2. The 4 Key Steps To Creating A Social Media Strategy [Video]
  3. [Video] Be Personal – Let People Get To Know The Real You

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David Johnson posted a video

F&I and Social Media- A Good Match or a Waste of Time?

36:04
On May 25th I did a webinar titled F&I and Social Media- A Good Match or a Waste of Time? I decided on this topic because of all the controversy surrounding it. I noticed that most in the debate were thinking about only 1 side of social marketing.…
2 hours ago
David Johnson posted a status
"[WEBINAR] F&I and Social Media- A Good Match or a Waste of Time? | http://ning.it/KCDl2Z"
Monday
Nancy Simmons commented on David Johnson's event Automotive Super Conference
"WOW...I can't believe the price... 2 days at a fun venue away from the store...9 topics to grow from.... and now SUPER affordable...Why not?"
May 18
Nancy Simmons is attending David Johnson's event
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Automotive Super Conference at Charlotte Motor Speedway

June 27, 2012 at 8am to June 28, 2012 at 5pm
Find Out More HereThe Automotive Super Conference is a 2 day event, taking place at the Charlotte Motor Speedway on June the 27th and 28th. The list of speakers is amazing:* Tracy Myers* Craig Lockerd* Troy Spring* Jerry Thibeau* Tom Wiegand* Nancy Simmons* Damien Bullard* Jim Bernardi, and myself* David JohnsonWe will be covering everything from marketing and social media to F&I and fixed-ops. If the solutions don't get you…See More
May 18
David Johnson promoted David Johnson's blog post Are Industry Best Practices Killing The Car Business?
May 18
Kevin Mahon might attend David Johnson's event
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Automotive Super Conference at Charlotte Motor Speedway

June 27, 2012 at 8am to June 28, 2012 at 5pm
Find Out More HereThe Automotive Super Conference is a 2 day event, taking place at the Charlotte Motor Speedway on June the 27th and 28th. The list of speakers is amazing:* Tracy Myers* Craig Lockerd* Troy Spring* Jerry Thibeau* Tom Wiegand* Nancy Simmons* Damien Bullard* Jim Bernardi, and myself* David JohnsonWe will be covering everything from marketing and social media to F&I and fixed-ops. If the solutions don't get you…See More
May 15
David Johnson commented on David Johnson's event Automotive Super Conference
"No problem Ed, thank you for the consideration!"
May 15
Edward Harting commented on David Johnson's event Automotive Super Conference
"Hello David -  Thanks very much for the invitation for the Automotive Super Conference.  Unfortunately, I will be unable to attend this year. Edward"
May 15
Craig Lockerd commented on David Johnson's event Automotive Super Conference
" Jay Radke from CDemo,one of the main Automotive Super Conference Sponsors has decided to sponsor 2/3's of the ticket price and offer this information filled conference for only $500! Call 888-851-0004 for additional multiple attendee…"
May 15
David Johnson updated an event
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Automotive Super Conference at Charlotte Motor Speedway

June 27, 2012 at 8am to June 28, 2012 at 5pm
Find Out More HereThe Automotive Super Conference is a 2 day event, taking place at the Charlotte Motor Speedway on June the 27th and 28th. The list of speakers is amazing:* Tracy Myers* Craig Lockerd* Troy Spring* Jerry Thibeau* Tom Wiegand* Nancy Simmons* Damien Bullard* Jim Bernardi, and myself* David JohnsonWe will be covering everything from marketing and social media to F&I and fixed-ops. If the solutions don't get you…See More
May 15
David Johnson posted a discussion

The Automotive Super Conference Has Just Cut Ticket Price Down By 75% Due To The Sponsorship Of cDemo

May 15th, 2012 – Charlotte, NC - The Automotive Super Conference just announced a $1,085 price cut, per ticket, due to the sponsorship of cDemo, a recognized leader in Mobile App Data Collection Technology.The Automotive Super Conference is a two day event, June 27th and 28th 2012, taking place in Charlotte, NC, at the beautiful Charlotte Motor Speedway. At the Automotive Super Conference, attendees will learn the “9 secrets…See More
May 15
David Johnson's event was featured
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[Webinar] 9 Secrets To Dominate Your Market in 2012 at Your Computer

May 14, 2012 from 2pm to 3pm
Register HereAs auto dealerships you're always looking for ways to gain an unfair advantage, in this webinar you're going to get just that!Learn the 1 skill, above all others that will allow your salespeople to sell like never before.Learn why developing synergy in ALL departments is the ONLY way to create a profitable championship team.Learn about how to brand yourself as the dealership and get noticed.And six more! What's worse…See More
May 14
Cathy Nesbit is attending David Johnson's event
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[Webinar] 9 Secrets To Dominate Your Market in 2012 at Your Computer

May 14, 2012 from 2pm to 3pm
Register HereAs auto dealerships you're always looking for ways to gain an unfair advantage, in this webinar you're going to get just that!Learn the 1 skill, above all others that will allow your salespeople to sell like never before.Learn why developing synergy in ALL departments is the ONLY way to create a profitable championship team.Learn about how to brand yourself as the dealership and get noticed.And six more! What's worse…See More
May 9
David Johnson shared their event on Twitter
May 9
Profile IconNick Domino, Ronald Goodman and pam myszkowski are attending David Johnson's event
Thumbnail

[Webinar] 9 Secrets To Dominate Your Market in 2012 at Your Computer

May 14, 2012 from 2pm to 3pm
Register HereAs auto dealerships you're always looking for ways to gain an unfair advantage, in this webinar you're going to get just that!Learn the 1 skill, above all others that will allow your salespeople to sell like never before.Learn why developing synergy in ALL departments is the ONLY way to create a profitable championship team.Learn about how to brand yourself as the dealership and get noticed.And six more! What's worse…See More
May 5
David Johnson shared their blog post on Twitter
May 5

ADM Profile Information

Enter Name of Your Dealership, Business or Employer:
Next Generation Dealer Services
Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider
REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)
http://NextGenDealer.com
OPTIONAL: Email Listing for ADM Members interested in doing business:
david@persuasiveconcepts.com
REQUIRED: Your Business Phone Number for Members:
850-341-7413
OPTIONAL: Your Mobile Phone Number for ADM members:
850-341-7413
If affiliated with a Dealer or OEM, please check franchise you are associated with:
-Not Applicable...
This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?
My goal is to aid a dealership with social marketing by building a community around their brand, both online and off. A community that both frequents the dealerships sales, service and parts departments as well as spreads positive word of mouth throughout the local community.
What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!
I've been in the car business for the past 9 years as a salesman, internet sales manager, BDC manager, BDC trainer and now as a Social Marketing Consultant.

I am most passionate about my family, they are everything and the reason why I work so hard. With me you get a devoted fan, I will do everything in my power to ensure that any dealership I work with become a social media success story. After all, their success is my success.
Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)
http://www.boch.com
Enter URL of OEM site you recommend (ie; www.FordVehicles.com)
http://fiestamovement.com
Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)
http://drivingsales.com
Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)
http://cars.com
Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)
http://twitter.com/ChrisBrogan
Enter URL of your Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/JohnCMaxwell
Enter URL of your YouTube Channel, or one you recommend (youtube.com/AutoDigitalMarketing)
http://youtube.com/user/chrisbrogan
Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:
Not Applicable
Check all INTERNET LEAD PROVIDERS You have direct experience with:
Not Applicable
Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:
Not Applicable
Select all Vehicle Inventory Management Solutions You Have Used:
Not Applicable

Social Media And The Auto Dealer

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David Johnson's ADM Blog

The Three Control Mechanisms Of Maintaining Social Homeostasis

Posted on April 30, 2012 at 6:21pm 0 Comments

Homeostasis, David? Exactly what is that and what does that have to do with social marketing? The answer is, a lot actually, but first lets define it:

The ability of a system or living organism…

Continue

Social Blogging – Forget About The Algorithms, They Arent THAT Important

Posted on April 11, 2012 at 2:25pm 13 Comments

As marketers we spend too much time thinking in terms of algorithms and pleasing Google; instead, we should be thinking about how we can please our visitors, our success rates will be much higher!

No, I'm NOT speaking out against SEO, I just think that most people spend too much time thinking about it, when…

Continue

It's Time That You Stop Making Excuses For Your Salespeople

Posted on April 6, 2012 at 9:46am 4 Comments

I hear it all the time. I can't get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don't you get the phone at the dealership shut off and then forbid cell phones in the workplace?…

Continue

Why Relationships Matter And ROI Doesn’t

Posted on March 17, 2012 at 9:07am 2 Comments

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and…

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Comment Wall (4 comments)

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Join Automotive Digital Marketing Professional Community

At 11:01am on May 28, 2010, T. Lavon Lawrence said…
Thank you David for this morning's FREE Webinar: The New Rules Of Engagement – The 20-20-60 Rule. I got more in five minutes of your webinar than I did a whole hour of Grant Cardone's yesterday (not knocking Grant, but his was more self-promotional hype than value-adding, substantial information on improving Social Media Marketing for dealers). I've already begun dropping your name to BDC Managers and will make sure to tell Dealers and Dealer Principles about your skills. Thanks again!
At 9:37am on May 26, 2010, Michael Love said…
Thanks David. I have looked into this product and seems to be more cost effective for our situation. I do have another question perhaps you could help me with. We use Dealer.com to host our website as well as email here. I am unsure if they will allow us to float all that email traffic through their serviers. Do you use a third party email server to send and receive?
At 10:02am on March 22, 2010, Kurt Baumberger said…
That would be great. Just tell me what you need. It's hard work to get any industry to change, but this one is particularly stubborn.

So the more evangelists we have speaking the same language, the sooner we'll all be able to make a difference.

Thanks!
At 6:42am on March 22, 2010, Kurt Baumberger said…
David-

Thanks for the kind words. BlackBook is going to feature me at Digital Dealer where I'll be autographing books. Hopefully, this will help get the message to more people!

Take care,
Kurt
 
 
 

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AutoConnections 2012

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September 11-14, 2012

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