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David Johnson
  • Male
  • Colorado Springs, CO
  • United States
  • 3GEngagement
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David Johnson's ADM Discussions

The Automotive Super Conference Has Just Cut Ticket Price Down By 75% Due To The Sponsorship Of cDemo

Started May 15, 2012 0 Replies

May 15th, 2012 – Charlotte, NC - The Automotive Super Conference just announced a $1,085 price cut, per ticket, due to the…Continue

Tags: Service, Social Media, branding, Off-Site, Seminar

The Social Dealership Magazine – January 2012 Issue

Started Jan 12, 2012 0 Replies

Welcome to the 6th edition of the Social Dealership Magazine, this is our biggest issue yet! In these pages you will find a ton of social media information to aid your dealership in getting the most…Continue

Tags: automotive social media, social media magazine, dealership social media

Persuasive Concepts

Business Codes – Creating A Moral Compass

We are our businesses. We live in transparent times where we have become more than just the person behind the counter, the voice on the phone, or the person sitting across the desk. Who we are is plastered all over Facebook and Twitter, Google+ and LinkedIn. Now, more than ever, people know who we are. Often times this is referred to as a personal brand, but in reality it is more than that. Why? Because when people look at the term personal branding they think of it as a business term, as something done to increase awareness about oneself in relation to their work. In reality, it’s so much more than that. I’ve been in a very philosophical mood lately and have been posting small parts of what has been running through my mind on Facebook. I do it for others to see and hopefully learn from, yes, but also because I feel that recording those thoughts helps to cement them in my own psyche. Just this morning, in fact only about 5 minutes ago I posted such a status update on Facebook but wanted to flesh it out a bit more in a post. Here it is:   As you can see, I spoke about moral codes of conduct and while at first glance you may say that it’s not business related but I would argue that it is. As I said in the opening paragraph of this post, “We are our business.” I said that to bring up […]

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Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would have to do was ring the bell and his dog would start salivating. This is referred to as associative memory or in other words, branding! With the very real threat of being labeled pithy, associative memory is a memory that links to another memory. Human memory relies mostly on association and objects frequently seen together to become linked in the mind – when we try to retrieve information one things leads us to another, and then another and so on. The attainment of associated memories lies in the strengthening of the connections between neurons that represent associated objects in the brain. Once trained and linked, a neuron that responds to the site of a football might then move on to the thought of the 49ers, Colin Kaepernick and Superbowl XLVIII (Yes, I’m a 49er fan and am thrilled that I was able to include them in this post!). Without getting too technical about associative memory the goal with social branding is to associate your companies brand with a specific social object. The reason being because of the very nature of social objects being, well… social, I’ve spoken and […]

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I Believe In Magic, Do you?

Life is full of magical moments. While one can argue that magic isn’t real another can argue that it is, it all boils down to perspective. What’s your take? Me? Magic is real. No, I’m not talking about the magic you see in movies or even the illusions you see on stage, rather I’m talking about those moments that, when you really look at them, are what makes everything else worthwhile. Sometimes we lose those perspectives when we lose ourselves in our work, I’m guilty of the same, more often than I care to admit. I started thinking about this as I awoke this morning, laying in bed my mind began to wonder. As usual I grabbed my cell phone from my night stand and started looking through emails, status updated, tweets and a bunch of other stuff I don’t care to bore you with. Then I thought about yesterday and the fun my family and I had as we visited Elitch Gardens in Denver, CO. I work hard. I tell myself that I do it so my wife and kids can have it better than I had, that’s the truth by the way, I do it for them. But sometimes I lose sight of that and put work before them, even during the times when it’s just suppose to be them and me. You see, I cheat on them in my mind and because of that I lose some of the magic that we make together. My mind wonders, […]

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The Abraham Path – Connecting Around a Common Cause

The Abraham Path is real, but before I get into that I’d like to bring up the fact that I’ve written on the subject of social causes before and how a company can use them to connect with the people of their community around what matters to them the most. I encourage you to read a couple of them, before or after reading this post, as they will help you gain a better understanding of social objects, the 4 C’s of Community Engagement and how to create social impact. The Golden Triangle of Community Engagement Creating Social Impact through Social Media Collaboration, Creating a Deeper Level of Social Engagement In short, the Abraham Path ( is a walking path in the Middle East that traces the journey of Abraham and his family and celebrates its story of hospitality, connectedness and kindness to strangers. The idea behind the long-distance walk, as outlined in a TED Talk by William Ury titled, The Walk from No to Yes, is to look at the third side. The third side being us, it’s the common denominator between you and me, it’s our human side. It’s what brings, or should bring us together despite any conflict that may happen between two people. In other words there is you and me, the two sides of anything, and then there is the third side… us. The concept is easier to grasp than it is to implement but is something I’ve been talking about for years, I normally like […]

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Selling To Their Wants, Not To Your Own

As salespeople there are really only two ways that you can make your customer feel. The first is to make them feel as if all you want is their money; the second, is that you truly do want to help them. You see, the two really only have one difference and that is mindset. Mindset, in today’s relationship-centric economy, is all that sets success apart from failure in sales. When your customer feels that all you want from them is a paycheck then the whole sales process becomes much harder. But, if you treat them with respect, patients, and spend your time trying to fill their needs and wants, the whole sales process becomes much easier. This is nothing new, in fact many people have spoken about this type of approach in the past, but much like video email, which has been around for the better part of 10 years, this type of sales approach has landed on the “wow this is a game changer, but I’ll get to it later” shelf. Sad isn’t it? I’m paraphrasing here but Zig Ziglar said it best when he said, if you help enough other people get what they want, you will get what you want. In other words, look at the products you sell and think of them as problem solvers. Take a look at most of the top performing salespeople at your dealership today, how do they treat their customers? Then, if you’ve been in the industry for 15 plus years […]

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ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
My goal is to aid a dealership with social marketing by building a community around their brand, both online and off. A community that both frequents the dealerships sales, service and parts departments as well as spreads positive word of mouth throughout the local community.
What will YOU contribute to the ADM Community?
I've been in the car business for the past 9 years as a salesman, internet sales manager, BDC manager, BDC trainer and now as a Social Marketing Consultant.

I am most passionate about my family, they are everything and the reason why I work so hard. With me you get a devoted fan, I will do everything in my power to ensure that any dealership I work with become a social media success story. After all, their success is my success.
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ADP Dynamic Websites, Automark, Reynolds Web Solutions, The Cobalt Group, Liquid Motors,, Dealerskins, Izmocars, TK Carsites, String Automotive, DealerFire, eCarList, DealerOn, AutoJini, iDealerNetwork, AutoWebSolutions, eDealerDesign, DealerImpact, CarDealersdesign,, OneCommonDrive,, AutoOne Media, BluSolutions,,, Fresh Start Studio,, VFlyer,,,, BusinessRater,, PrestoReviews,,, Gumiyo, Relative of the Dealer, Cargigi
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Social Media And The Auto Dealer

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David Johnson's ADM Blog

The Lost Loyalty Factor: Making Your Customers Feel

Posted on August 4, 2014 at 8:00am 0 Comments

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

That says it all. Doesn’t it? In all actually I could stop there, let you absorb the above quote and be done with it. But I have more to say. Don’t I always? The fact of the matter is that loyalty, as far as consumers frequenting a certain business, has been on a downward trend for a…


7 Habits of a Highly Social Dealership

Posted on December 13, 2013 at 9:00am 1 Comment

I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…

There is a huge difference in doing social and being social. Doing…


Pavlov’s Dog, Associative Memory and Social Branding

Posted on July 25, 2013 at 1:49pm 0 Comments

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…


Gen Y - Harnessing The Power of the Loyalty Generation

Posted on June 28, 2013 at 10:15am 4 Comments

Generation We, Millennials, the Net Generation, whatever you want to call them, are your biggest potential ROI asset. They are tech savvy, they grew up on it, they rely on it to perform their jobs better, they are armed with their smart phone and tablets and are researching your products and services…


Comment Wall (5 comments)

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At 2:57pm on September 10, 2012, Ashley Lopez said…

Hey David! Great workshop at AutoCon! I couldn't type as fast as you taught :) So I was hoping to have your presentation emailed? Thank you again for a great session!

At 11:01am on May 28, 2010, T. Lavon Lawrence said…
Thank you David for this morning's FREE Webinar: The New Rules Of Engagement – The 20-20-60 Rule. I got more in five minutes of your webinar than I did a whole hour of Grant Cardone's yesterday (not knocking Grant, but his was more self-promotional hype than value-adding, substantial information on improving Social Media Marketing for dealers). I've already begun dropping your name to BDC Managers and will make sure to tell Dealers and Dealer Principles about your skills. Thanks again!
At 9:37am on May 26, 2010, Michael Love said…
Thanks David. I have looked into this product and seems to be more cost effective for our situation. I do have another question perhaps you could help me with. We use to host our website as well as email here. I am unsure if they will allow us to float all that email traffic through their serviers. Do you use a third party email server to send and receive?
At 10:02am on March 22, 2010, Kurt Baumberger said…
That would be great. Just tell me what you need. It's hard work to get any industry to change, but this one is particularly stubborn.

So the more evangelists we have speaking the same language, the sooner we'll all be able to make a difference.

At 6:42am on March 22, 2010, Kurt Baumberger said…

Thanks for the kind words. BlackBook is going to feature me at Digital Dealer where I'll be autographing books. Hopefully, this will help get the message to more people!

Take care,

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