Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

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David Farmer
  • Tampa, FL
  • United States
  • Intice, Inc.
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David Farmer's ADM Discussions

What is ZMOT and why should I care about it?

Started Aug 22, 2013 0 Replies

It's All About Conversion.The Importance of Identifying the Anonymous Web Visitor at the ZMOT.overview.Website conversion is the key to all advertising, even that which doesn't take place online.…Continue

When a customer asks: "Why should I buy from you vs. the dealer down the street?" What do you say?

Started Apr 8, 2011 0 Replies

Does your dealership have a "Unique Selling Proposition"? -Something that separates you from the competition?  -Something that gives your dealership a value-driven competitive advantage? Frank Lane,…Continue

Tags: Advertising, Campaigns, Marketing, Branding, Selling

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It's All About Conversion

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Intice, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
(727) 514-2097
Select All franchises/brands you are associated with
6-Cadillac, 7-Chevrolet, 13-Ford, 15-Honda, 16-Hyundai, 17-Infiniti, 21-Kia, 29-Mazda, 30-Mercedes-Benz, 33-Nissan, 38-Scion, 39-Smart, 40-Subaru, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am a conversion evangelist. It's All About Conversion. Do you have a conversion strategy?
"What will YOU contribute to the ADM Community?"
I have been in the Automotive Industry for over 2 decades, most of my background is in managing large volume metro import dealerships with sales volume from 300 to 600 per month. My belief is that success within a dealership comes from clearly defined, effective processes. During my career outside the Retail environment I have had the opportunity to work with some of the most highly thought of trainers and consultants in the industry. During my early career, I noticed how ineffective the current desking process was antiquated and clunky, so I created the first desking program of it's type "ePencil" currently being
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
Reynolds Web Solutions, The Cobalt Group, BZ Results, Liquid Motors,, DealerOn, Clickmotive,
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Liquid Motors, AutoNetUSA, NewLeadsPlus,
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona
Used Car Inventory Management Solutions You Use
My Used Car Manager's Fantasies, AAX, vAuto, vinSolutions, Liquid Motors, InventoryPro (DealerTrack), Whatever the Used Car Manager thinks he can steal the trade-in for

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David Farmer's ADM Blog

Unraveling the Rapidly Changing World of Digital Marketing

Posted on May 18, 2015 at 8:54am 0 Comments

Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the front doors of a dealership has become more and more difficult.

Four years ago Google introduced us to the Zero Moment of Truth or ZMOT as they called it, There is no doubt that it was a groundbreaking marketing study. But things have…


5 Tips for Dealership Facebook Pages

Posted on November 27, 2013 at 4:30am 12 Comments

There is no way around it, you need a Facebook page.  Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. 

After all, there is a tremendous difference between having a…


What is your competition up to?

Posted on November 6, 2013 at 4:41am 0 Comments

Deciding how much attention that one should pay to competitors is an age old problem and one that comes with a lot of conflictual opinions. Car dealerships obviously need to have an idea of what others are doing in their area. But being obsessed by the competition is a very poor idea that could lead to serious problems. Let’s take a closer look at why you don’t want to pay too much attention to what your competitors are doing.

Don’t Be Reactive, Be Proactive



The Easy Way to Maintain Your Social Media Presence

Posted on October 30, 2013 at 4:30am 0 Comments

Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work.  The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end.  There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.

Consider a Virtual…


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