Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Does your dealership have a "Unique Selling Proposition"? -Something that separates you from the competition? -Something that gives your dealership a value-driven competitive advantage? Frank Lane,…Continue
David Farmer has not received a gift from an ADM Member
Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the front doors of a dealership has become more and more difficult.
Four years ago Google introduced us to the Zero Moment of Truth or ZMOT as they called it, There is no doubt that it was a groundbreaking marketing study. But things have…Continue
After all, there is a tremendous difference between having a…Continue
Deciding how much attention that one should pay to competitors is an age old problem and one that comes with a lot of conflictual opinions. Car dealerships obviously need to have an idea of what others are doing in their area. But being obsessed by the competition is a very poor idea that could lead to serious problems. Let’s take a closer look at why you don’t want to pay too much attention to what your competitors are doing.
Don’t Be Reactive, Be Proactive
Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work. The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end. There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.
Consider a Virtual…Continue