Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Does your dealership have a "Unique Selling Proposition"? -Something that separates you from the competition? -Something that gives your dealership a value-driven competitive advantage? Frank Lane,…Continue
David Farmer has not received a gift from an ADM Member
After all, there is a tremendous difference between having a…Continue
Deciding how much attention that one should pay to competitors is an age old problem and one that comes with a lot of conflictual opinions. Car dealerships obviously need to have an idea of what others are doing in their area. But being obsessed by the competition is a very poor idea that could lead to serious problems. Let’s take a closer look at why you don’t want to pay too much attention to what your competitors are doing.
Don’t Be Reactive, Be Proactive
Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work. The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end. There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.
Consider a Virtual…Continue
Wouldn’t it be great if your dealership was a regional authority? Just imagine people from all over your city and area looking to your dealership for a range of information. It can be done and with less effort than you might think! Becoming a regional authority means that you take steps to provide your community with essential information that will make their lives better. If people see that your business is trying to add to the community in…Continue