Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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David Farmer's ADM Friends

  • Ken Lees
  • Curt Kelley
  • Amanda Ryan
  • Brodie
  • Big Tom LaPointe
  • Gregory Ree
  • Rob Fontano
  • Ali Amirrezvani
  • James A. Ziegler
  • Ralph Paglia

David Farmer's ADM Discussions

What is ZMOT and why should I care about it?

Started Aug 22, 2013 0 Replies

It's All About Conversion.The Importance of Identifying the Anonymous Web Visitor at the ZMOT.overview.Website conversion is the key to all advertising, even that which doesn't take place online.…Continue

When a customer asks: "Why should I buy from you vs. the dealer down the street?" What do you say?

Started Apr 8, 2011 0 Replies

Does your dealership have a "Unique Selling Proposition"? -Something that separates you from the competition?  -Something that gives your dealership a value-driven competitive advantage? Frank Lane,…Continue

Tags: Advertising, Campaigns, Marketing, Branding, Selling

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It's All About Conversion

Latest ADM Activity - Click "More" at bottom!

Alexander Lau commented on David Farmer's blog post Automotive is the perfect example of an industry where web conversions can be very low.
"They are only low because of the IA on most sites. This is exactly what every application and website needs to have done @ http://www.nngroup.com/consulting/design-review-ia-analysis. User-centric, expert analysis of your interface and/or…"
Jun 11
David Farmer is now friends with Amanda Ryan, Brodie, Ken Lees and Big Tom LaPointe more
Dec 9, 2013
Alexander Lau commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Ralph... Agreed, with your last point and your previous post, it does take a dedicated resource (usually not staffed at a dealership, as they don't take social seriously enough, all that's going to change with the ever growing importance…"
Dec 4, 2013
Ralph Paglia commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Alexander... One more thing I will comment on, is that I have yet to be impressed beyond any f the top five service providers with SocialUps... It sounds like you use them, so maybe I have been missing something about the social media marketing…"
Dec 4, 2013
Ralph Paglia commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Alexander, one of the community aspects that ADM is known for is being a place where automotive pros can express their opinion, in fact we want members to express their opinions, so yours is certainly welcomed and considered. First of all, I never…"
Dec 4, 2013
David Farmer commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"No Worries, no offense taken.  - Thank you, and good luck to you!"
Dec 3, 2013
Alexander Lau commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Hi David, again no offense. Maybe I'm just a bit jaded and spend too much time here. Good luck! :-)"
Dec 3, 2013
David Farmer commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Hi Alexander - Thank you for taking the time to read our post and for providing your feedback, I appreciate the engagement.  And, thank you Ralph for creating a vibrant online community for dealers and marketers, like myself, to share our ideas…"
Dec 3, 2013
Alexander Lau commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Ralph, my honest opinion, this reads like a basic regurgitation of what has been overstated many times. No offense to David Farmer as he's just trying to make a sale, just like everyone else. Some of us just do it much more subtly. Again, go…"
Dec 3, 2013
Ralph Paglia commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Well Alexander, since Intice is currently NOT A SPONSOR of the ADM Community, then I say let the discussions fly! What is YOUR opinion on these five recommendations?"
Dec 3, 2013
Alexander Lau commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Soooooooooooooo, I suppose this was never meant to be a discussion, just an advertisement for Intice...???"
Dec 3, 2013
David Farmer posted a status
"December iPad mini Giveaway - http://ning.it/1htSK9N"
Dec 2, 2013
David Farmer posted a status
"December iPad mini Giveaway - http://ning.it/1htSK9N"
Dec 2, 2013
Alexander Lau commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"Additionally, if you're looking for a great 3rd party group to support your Automotive Facebook endeavors, the best bang for your buck is over at SocialUps."
Dec 2, 2013
Alexander Lau commented on David Farmer's blog post 5 Tips for Dealership Facebook Pages
"If there’s a local or community event important to the dealership, focus on it. That’s a major part of the strategy. Dealership don’t need to remind their social followers that they have cars for sale, they already know that. …"
Dec 2, 2013
John Weltz liked David Farmer's blog post 5 Tips for Dealership Facebook Pages
Dec 2, 2013

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Intice, Inc.
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Sales Professional, Dealership Marketing Professional - Tier 3, Dealership Solution Provider, Consultant, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
7275142097
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.inticeINC.com
YOUR Email address for business contacts
David@inticeINC.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
(727) 514-2097
Select All franchises/brands you are associated with
6-Cadillac, 7-Chevrolet, 13-Ford, 15-Honda, 16-Hyundai, 17-Infiniti, 21-Kia, 29-Mazda, 30-Mercedes-Benz, 33-Nissan, 38-Scion, 39-Smart, 40-Subaru, 43-Toyota, 44-OEM Certified Used Vehicles, 46-Volkswagen
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I am a conversion evangelist. It's All About Conversion. Do you have a conversion strategy?
What will YOU contribute to the ADM Community?
I have been in the Automotive Industry for over 2 decades, most of my background is in managing large volume metro import dealerships with sales volume from 300 to 600 per month. My belief is that success within a dealership comes from clearly defined, effective processes. During my career outside the Retail environment I have had the opportunity to work with some of the most highly thought of trainers and consultants in the industry. During my early career, I noticed how ineffective the current desking process was antiquated and clunky, so I created the first desking program of it's type "ePencil" currently being
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.inticeautomotive.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.linkedin.com/in/davidafarmer/
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autoexact.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/intice_
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/pages/Intice/233261280072786
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://youtube.com/inticeinc
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, The Cobalt Group, BZ Results, Liquid Motors, Dealer.com, DealerOn, Clickmotive, VinSolutions.com
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Liquid Motors, AutoNetUSA, Cars.com NewLeadsPlus, CarsDirect.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona
Used Car Inventory Management Solutions You Use
My Used Car Manager's Fantasies, AAX, vAuto, vinSolutions, Liquid Motors, InventoryPro (DealerTrack), Whatever the Used Car Manager thinks he can steal the trade-in for

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David Farmer's ADM Blog

5 Tips for Dealership Facebook Pages

Posted on November 27, 2013 at 4:30am 12 Comments

There is no way around it, you need a Facebook page.  Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. 

After all, there is a tremendous difference between having a…

Continue

What is your competition up to?

Posted on November 6, 2013 at 4:41am 0 Comments

Deciding how much attention that one should pay to competitors is an age old problem and one that comes with a lot of conflictual opinions. Car dealerships obviously need to have an idea of what others are doing in their area. But being obsessed by the competition is a very poor idea that could lead to serious problems. Let’s take a closer look at why you don’t want to pay too much attention to what your competitors are doing.

Don’t Be Reactive, Be Proactive

At…

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The Easy Way to Maintain Your Social Media Presence

Posted on October 30, 2013 at 4:30am 0 Comments

Car dealerships love the idea of using social media to reach more people, but often worry that maintaining a robust and growing social media presence is just too much work.  The fear is, and it is a healthy one, that maintaining a large social media presence may not pay out in the end.  There are ways of addressing the time-sponge that social media can be and, in the process, keep your car dealerships cost low.

Consider a Virtual…

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Three Tips for Making Your Dealership a Regional Authority

Posted on October 18, 2013 at 4:51am 0 Comments

Wouldn’t it be great if your dealership was a regional authority?  Just imagine people from all over your city and area looking to your dealership for a range of information.  It can be done and with less effort than you might think!  Becoming a regional authority means that you take steps to provide your community with essential information that will make their lives better.  If people see that your business is trying to add to the community in…

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