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David DeSantis's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

David DeSantis commented on Brian Pasch's blog post The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers
"First, awesome article Brian! Second, dealers are franchisee's, and just like any other franchise segments in the US.  You're at the mercy of the franchisor.  The manufactures have absolute control, and power how things are done…"
Mar 28
David DeSantis posted a discussion

Google Analytics Search Queries Data

I was wondering if anyone knows why the search queries data only represents a fraction of the data?  I'm aware of Google's change in the keyword blocking they started in Sept, and that they were going to be using more actual query data, rather then rounding.  I used to be able to see 100% of query data, now it varies depending on which site I look at.  One shows 19% of the data, while the other only shows 31%.  They both used to show 100%. …See More
Mar 3
David DeSantis joined Ralph Paglia's group

Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Feb 5
David DeSantis and Manny Luna are now friends
Feb 5
David DeSantis replied to Nicholas's discussion Is taking pictures of new cars a waste of time?
"Nicholas,            Photos need to be done, and I'd have a discussion with the GM about logistically what system the dealer will have in place to make sure it's done…"
Jan 22
David DeSantis posted a discussion

Thinking of Bad Mouthing Your Competition? 4.5 Million Reasons Why Not To!

I wanted to share with the ADM community a recent lawsuit that was decided involving two competing RV dealerships.  The judgement wasn't just toward the dealership, but towards the individuals that participated.  This is from the article posted on the Fresno Bee's website:A Fresno RV dealership and three of its employees have been ordered to pay more than $4.5 million for defaming a competing dealership.Fresno County Superior Court Judge Jeff Hamilton concluded that Paul Evert's RV Country and…See More
Jan 22
David DeSantis commented on Richard Holland's blog post Tesla Demonstrates How OEMs Could Cut Into Service Revenue
"High end RV manufacturers, Marathon Coach, Prevost, etc have had the ability to do remote diagnostics, and remotely make changes to the coaches for a few years.  With new cars being rolling computers now, it's not surprising what Tesla is…"
Jan 18
David DeSantis commented on James A. Ziegler's blog post Double-Cross or NOT a Double-Cross??
"Debra- The add-ons that you're referring to, are additional dealer/manufacture exposure on their sites.  Obviously, the theory being the additional exposure may generate more leads, or clicks to a dealers site.  Their job isn't…"
Jun 4, 2013

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Comment Wall (4 comments)

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At 2:04am on March 4, 2012, James A. Ziegler said…

David, extremely sorry we did not connect in Elmira. The dealer kept me fairly occupied. JIM

At 6:20pm on December 15, 2010, Ralph Paglia said…

I gotta root for any Italian kid from New York State!!! I grew up in Buffalo working on the loading docks at the Niagara Frontier Food Terminal, slinging crates of fresh produce for the Louis J. DeCarlo and Son Produce Company... Otherwise known by friends and foe as the "LJD Ranch".

At 8:31pm on February 10, 2009, Todd Mathews said…
Hello David,
My name is Todd Mathews and I am the director of sales for Widestorm. I would like to introduce you to the new way of buying and selling cars in the 21 first century, we call it; the industry’s first online negotiation system. We launched the system in and we are seeing some awesome RESULTS and the customers are blown away with the experience. Let me know if you would be interested in learning more.


Todd Mathews
National Sales Director
Office: 830-963-1113
Fax: 210-579-1241
At 3:28pm on February 1, 2009, Ralph Paglia said…

It is great to see you have joined ADM... I am in my home office in Gilbert, AZ getting ready for my trip to Detroit tomorrow and wanted to check in on the happenings at ADM. This is a great distraction from the writer's block that just hit me while working on a car company proposal... And, I already checked in online for my SWA boarding pass (A16 Yes!)...

On behalf of both myself, and the rest of the 1,900+ (soon to be over 2,000) member ADM family, welcome to our online community, best practices exchange, car guy (unisex) debate club and file sharing repository... We are very happy to see you have joined our community of automotive Internet sales and marketing professionals.

Please take a moment to share some more information about yourself and your professional role. More information website links, some photos, videos and maybe a few blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. We are paying extra hosting fees for additional server storage capacity and any valuable content you upload to make use of it is appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled if you upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM would very much appreciate if you took the time to complete your member profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of 2008, I can promise that you'll get more out of ADM when members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 1,945 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

We get an amazing amount of grass roots support from all levels within the auto industry... Makes the aggravation of flying around the country with a guy sitting next to me sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. You can also upload your Outlook Contacts list or import your web based email lists to invite new members who will be connected to your profile. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:

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