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David Briand
  • Male
  • AB
  • Canada
  • Mojo Internet Marketing
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Mojo Internet Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant
REQUIRED: Your Business Phone Number
403.977.4117
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.theupgradesale.com
YOUR Email address for business contacts
dave@mojointernetmarketing.com
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I bring to the table a rare balance of perspective and expertise.

There are lots of Internet Marketing Consultants or Companies that are made up of capable marketers with little or no car experience, former sales reps with some internet experience, or sometimes not much of each. In 99% of cases you are getting a low level of expertise on one side or the other. Conversely with myself you get someone who is self made in the car biz and highly educated in Marketing your business on the internet. I have been a sales rep, New Car Manager, Used Car Manager, GSM, GM and Partner with manufacturers like Toyota, Lexus, Honda and Chrysler, and been a consultant at the manufacturer level helping to design sales processes and national training initiatives. Add to this over two years of formal University level Marketing training plus (Master's in Internet Marketing, Google Certified Advertising Professional, Google Certified Analytics Practitioner, Board Certified in Web Analytics and Conversion Rate Optimization from Market Motive and an Advanced Social Media Certification from the University of San Fransisco) and you get someone who has both a deep understanding of how to market online and someone who knows just how to applied it to the car business. I have sat in your seat and know everything that ails you. I transitioned to this career because I saw the light and the profit that followed and wanted to share it with others ... like you.
What will YOU contribute to the ADM Community?
See the long winded rant above .. it should cover it lol!!
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.theupgradesale.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.theupgradesale.info
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/davidbriand
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/davebriand
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://vimeo.com/user3746024
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, OTHER
Used Car Inventory Management Solutions You Use
Not Applicable...

David Briand's ADM Blog

7 Easy Ways to Generate 400% More Online Leads - Part 1

Posted on June 8, 2010 at 1:27am 2 Comments

The Good, The Bad, The Opportunity!



There is so much good to focus on when we look at how the car biz is amping up and accepting the formally fear inducing world on online marketing. That's why I hate focusing on the negatives, but alas, how can we ever grow unless we admit, identify and analyze our failures. Website conversion is one of those failures.



Now, we aren't talking about selling cars online here ... cuz that just… Continue

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