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David Book
  • MyGoalTracking
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  • Ralph Paglia

David Book's ADM Discussions

ZERO traditional advertising?

Started this ADM discussion. Last reply by David Book Mar 25, 2009. 7 Replies

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David Book's ADM Profile page

What the heck does David do?

I am the lead product developer (and partner) at MyGoalTracking. We provide CRM, ILM, BDC, Social Networking and other online productivity tools to sales professionals and managers that are focused on success. You can visit our website here.

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
MyGoalTracking
Location
Monterey, CA
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
8668678464
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.mygoaltracking.net
YOUR Email address for business contacts
dbookpg@gmail.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
8314024695
Select All franchises/brands you are associated with
Acura
ADM is a Professional Network, describe: "Why should anyone do business with you?"
MyGoalTracking is a community of sales professionals working in the auto industry who are focused on acheivement and success. Community members user MyGoalTracking v3.0 to increase performance, improve productivity and sell more cars. MGT is more than a CRM, it's a commitment.
"What will YOU contribute to the ADM Community?"
I have worked in the auto industry for 20 years. I started as a mechanic, moved to sales, then to finance. I have been a technology solutions provider since 2002.

Some other things about me...

I coach youth basketball and softball. I have two children, 12 and 14. I met my wife in 1st grade (really). I'm a self-described "dork." I love anything tech. I live yards from the beach. I enjoy watching the surfers get wiped out on GIANT days - tough when it's my kids! I enjoy sailing big boats and flying small planes. If you find yourself near Monterey (90 miles south of San Francisco), look me up...
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.mygoaltracking.net
Social Media, Network or Blog site you recommend (ie; www.AutomotiveSocial.com)
http://www.mygoaltracking.net
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie; www.Cars.com)
http://www.mygoaltracking.net
YOUR Twitter profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.mygoaltracking.net
YOUR Facebook Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.mygoaltracking.net
YOUR YouTube Channel, or one you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.mygoaltracking.net
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
OTHERS
DEALER MANAGEMENT SYSTEMS (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

David Book's ADM Blog

What Are You Doing Different?

Posted on April 24, 2009 at 2:27am 0 Comments

Nobody can say when the economy started tanking, there are lots of opinions. But, it seems to me that Fall 08 was the start of our current situation. Let’s decide it was September 08 for sake of argument. Are you doing anything different today that you were 7 months ago? If so, what? If not, why not?



There are countless ways to improve. Countless initiatives, strategies, plans, changes and adjustments that COULD be made. Most folks are doing the same things today as they were last… Continue

How To Lose a Few Thousand Bucks Online

Posted on April 13, 2009 at 1:32am 0 Comments

This post will make all the professional sales-reps sick, just sick. It all started when I took a little trip North a few hours to watch my best friends son play baseball this weekend.



In the middle of the 3rd painfully slow inning (watching 9 year old baseball is like watching grass grow!) my buddy says: “what in the heck is Lexus thinking, I need a new car and they refuse to tell me what cars they have to sell.” I giggled a bit because I knew exactly what he was referring to. Lexus… Continue

Getting Started with Google Alerts. Why? When? How?

Posted on March 30, 2009 at 4:40am 0 Comments

Many of us work hard to develop a good reputation and overlooking what others think or say about us could be costly. Fancy terms like Online Reputation Management or Search Engine Image Protection have evolved and you can benefit by gaining a deeper understanding of this modern trend. Google Alerts is a service designed to help you learn about internet content that contains certain words or phrases - such as your name.



Wikipedia says: “Search Engine Image Protection (SEIP) Also known… Continue

How many customers are enough customers?

Posted on March 17, 2009 at 12:44am 0 Comments

I was reading a blog post the other day about some new business trends. It got me thinking about the good-ole-days. The days when customers were loyal. The days when most of us lived and died by certain brands. The days when it was OK to be open, honest, helpful, and profitable, all at the same time. These were the days when most of our bosses were making enough money to warrant pay raises on a regular basis. I wondered what happened? What changed? Why does it feel like old-fashioned values and… Continue

Big Brothers Big Sisters, Automotive Dealers need you!

Posted on March 9, 2009 at 2:00am 0 Comments

I wrote this after reading Ralph's article about mentoring, what a great topic!.



As I was reading Ralph's post I was reminded time and time again of my involvement in and around my community

(my real community, not the virtual kind) and why in the heck would I spend so much time coaching kids, volunteering at local events and other time-consuming stuff. The reasons are… Continue

Comment Wall (2 comments)

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At 8:51am on March 17, 2009,
Influencer
Joe Webb
said…
thanks for the nice comment.
At 2:57pm on March 2, 2009, Ralph Paglia said…
David,

It is great to see you have joined ADM... I am in my home office in Gilbert, AZ getting ready for my trip to Los Angeles tomorrow and wanted to check in on the happenings at ADM. This is a great distraction from the writer's block that just hit me while working on a car company proposal... And, I already checked in online for my SWA boarding pass (A16 Yes!)...

On behalf of both myself, and the rest of the over 2,000 member ADM family, welcome to our online community, best practices exchange, car guy (unisex) debate club, networking resource and file sharing repository... We are very happy to see you have joined our community of automotive Internet sales and marketing professionals.

Please take a moment to share some more information about yourself and your professional role. More information website links, some photos, videos and maybe a few blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. We are paying extra hosting fees for additional server storage capacity and any valuable content you upload to make use of it is appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled if you upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM very much appreciate that you took the time to complete your member profile section by uploading a photo of yourself. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of 2008, I can promise that you'll get more out of ADM when members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 2,100 automotive sales and marketing professionals who have joined the ADM Community... ADM was created on January 6, 2008 and with help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

We get an amazing amount of grass roots support from all levels within the auto industry... Makes the aggravation of flying around the country with a guy sitting next to me sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. You can also upload your Outlook Contacts list or import your web based email lists to invite new members who will be connected to your profile. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
rpaglia@gmail.com
cell: 1-505-301-6369


Here's an article as an example of a file attached:
DigitalDealer-April2007-RalphPaglia-CoverStory..pdf
 
 
 

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