"Related...it would be interesting to see research on how much reviews and reputation management, as discussed here, is counter-balanced by local. For instance, the dealer with the best/better reviews/reputation might require a customer to drive by…"
"The points made in this article are the ones most commonly shared - test, subject line, personalization, avoiding oversaturation, etc. Request: What I would like to see is an article that discusses best practices for email content…"
"Absolutely great. This is the kind of stuff that keeps me coming back to ADM again and again. The .PDF is overly complex for most of us, but that's the point! I have heard this argument so many times that "I don't need PPC, because I…"
"Viral is good, and leveraging a customer's social media network, as you suggest, is absolutely a plus. One point I thought you were going to make, and it ties in to the picture you chose on this page is "Advice", which means rather…"
"Excellent. Lots of this we know intuitively, but good to be able now to attribute it directly to Nielsen. Interested in ideas for action items for how to leverage social media with specific campaigns targeted at various demographic groupings."
"Excellent point that needs to be made again and again - that expensive leads are coming into, and being serviced by low wage points of contact who are often unaware of the value of those leads and how to appreciate them accordingly."
"David...Your video covers the discovery side, but what about the action? Many people are not open to being direct messaged on Twitter, or simply do not respond. Most people do not provide contact information in their bio, so even though this…"
"While I concur with Ford Motor Co.'s social-media chief, Scott Monty's view that not using social media today is akin to not having a website ten years ago, the opportunity for dealers now is two-fold: Packaging their dive into active…"
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My background involves directing Internet marketing campaigns for various clients including automotive at the Tier 1, Tier 2, and Tier 3 levels.
What will YOU contribute to the ADM Community?
My expertise is in search engine marketing (SEM & SEO) and social media platforms online. I have spent the last couple years as the Account Director for Search Marketing on Mazda overseeing the SEM campaign's conceptualization, strategic oversight, and tactical implementation.
I have an online marketing consultancy: www.InternetOMG.com, which provides Internet marketing consulting services to clients to help generate and drive traffic to their website. A big part of my work for my clients focuses on optimizing and monetizing their sites. Much of this is done via website usability enhancements - meaning to make their site as intuitive and usable as possible. My common sense rule is - if I were a first time visitor to my client's site, would I know what it is, where I should go (what to click on), and what they want from me?
I have spent much of the last ten years developing an extensive background in the search industry at Local.com, a leading local search engine, and with AltaVista, one of the Internet's pioneer search engines. I have also worked on the client side developing industry leading products and direct response campaigns for Fortune 1000 businesses such as Experian, Tribune, and Twentieth Century Fox. In January 2006, one of his campaigns was recognized by Nielsen//NetRatings as the third largest sponsored link advertiser on Google.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
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