Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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David Alpern
  • Male
  • Long Beach, CA
  • United States
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  • ADM Blog Posts
  • ADM Discussions (1)
  • ADM Events
  • Groups (2)
  • Automotive Marketing Community Photos
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  • Automotive Digital Marketing Videos

David Alpern's ADM Friends

  • Dan Ziegler
  • Gabriel Greenberg
  • Ralph Paglia

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David Alpern's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

David Alpern commented on Ralph Paglia's blog post Joel Ewanick, Former GM and Hyundai Marketing Boss Takes Fisker Automotive Leadership Role
"I look forward to great things from Joel at Fisker. I hope Fisker has the clear sense to make this a permanent hire."
Nov 26, 2012
David Alpern joined Ralph Paglia's group


For Mazda Dealers, Mazda North American Operations associates, Mazda Customers and fans... This group is al about the Zoom Zoom of the auto industry! "We build Mazdas, what do you drive?"See More
Oct 2, 2012
David Alpern commented on Ralph Paglia's blog post Most Car Buyers Now Select Dealership Based on Reviews
" would be interesting to see research on how much reviews and reputation management, as discussed here, is counter-balanced by local. For instance, the dealer with the best/better reviews/reputation might require a customer to drive by…"
Aug 2, 2012
David Alpern commented on Ralph Paglia's blog post How To: Better Email Marketing for Car Dealers
"The points made in this article are the ones most commonly shared - test, subject line, personalization, avoiding oversaturation, etc. Request: What I would like to see is an article that discusses best practices for email content…"
Aug 1, 2012
David Alpern replied to Ralph Paglia's discussion Google Search Ads Pause Study
"Absolutely great. This is the kind of stuff that keeps me coming back to ADM again and again. The .PDF is overly complex for most of us, but that's the point! I have heard this argument so many times that "I don't need PPC, because I…"
Feb 28, 2012
David Alpern commented on J.D. Rucker's blog post The Single Most Important Thing to Keep in Mind About Automotive Social Media
"Viral is good, and leveraging a customer's social media network, as you suggest, is absolutely a plus. One point I thought you were going to make, and it ties in to the picture you chose on this page is "Advice", which means rather…"
Oct 18, 2011
David Alpern commented on Daymond Decker's blog post **FREE** Download the latest Nielsen Social Media Report
"Excellent. Lots of this we know intuitively, but good to be able now to attribute it directly to Nielsen. Interested in ideas for action items for how to leverage social media with specific campaigns targeted at various demographic groupings."
Sep 13, 2011

Dan Ziegler and David Alpern are now friends
Aug 14, 2011
David Alpern commented on Keith Shetterly's blog post The Next Best Thing Won’t Fix Your Old Wrong Thing
"Excellent point that needs to be made again and again - that expensive leads are coming into, and being serviced by low wage points of contact who are often unaware of the value of those leads and how to appreciate them accordingly."
Apr 6, 2011
David Alpern joined Ralph Paglia's group

Statistics, Data Charts and Infographic Illustrations

For the sharing of relelvant auto industry data and discussions about Statistics, Data Charts and Infographic Illustrations.
Aug 3, 2010
David Alpern commented on David Johnson's video

Using Twitter Search To Find Car Shoppers

"David...Your video covers the discovery side, but what about the action? Many people are not open to being direct messaged on Twitter, or simply do not respond. Most people do not provide contact information in their bio, so even though this…"
Feb 21, 2010
David Alpern updated their profile
Feb 4, 2010
David Alpern commented on Ralph Paglia's blog post Automotive News - Social media: Say 'hi' before 'buy'
"While I concur with Ford Motor Co.'s social-media chief, Scott Monty's view that not using social media today is akin to not having a website ten years ago, the opportunity for dealers now is two-fold: Packaging their dive into active…"
Nov 23, 2009
David Alpern left a comment for Paisley Wood
"Thanks for the add. I just joined ADM today. What do you do in automotive and what is a Car Salesman Groupie? There wasn't much input on your profile."
Nov 20, 2009
David Alpern and Paisley Wood are now friends
Nov 20, 2009

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Long Beach, California
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
ADM is a Professional Network, describe: "Why should anyone do business with you?"
My background involves directing Internet marketing campaigns for various clients including automotive at the Tier 1, Tier 2, and Tier 3 levels.
"What will YOU contribute to the ADM Community?"
My expertise is in search engine marketing (SEM & SEO) and social media platforms online. I have spent the last couple years as the Account Director for Search Marketing on Mazda overseeing the SEM campaign's conceptualization, strategic oversight, and tactical implementation.

I have an online marketing consultancy:, which provides Internet marketing consulting services to clients to help generate and drive traffic to their website. A big part of my work for my clients focuses on optimizing and monetizing their sites. Much of this is done via website usability enhancements - meaning to make their site as intuitive and usable as possible. My common sense rule is - if I were a first time visitor to my client's site, would I know what it is, where I should go (what to click on), and what they want from me?

I have spent much of the last ten years developing an extensive background in the search industry at, a leading local search engine, and with AltaVista, one of the Internet's pioneer search engines. I have also worked on the client side developing industry leading products and direct response campaigns for Fortune 1000 businesses such as Experian, Tribune, and Twentieth Century Fox. In January 2006, one of his campaigns was recognized by Nielsen//NetRatings as the third largest sponsored link advertiser on Google.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
Reynolds Web Solutions, BZ Results, The Cobalt Group,, Dealerskins
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel,, Jumpstart,
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

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