David Alpern's ADM Profile page

Enter Name of Your Dealership, Business or Employer:

InternetOMG.com

Location

Long Beach, California

Auto Industry Business Segment or Affiliation (check all that apply):

Dealership Marketing Professional - Tier 3, OEM Marketing Professional - Tier 1, Dealer Advertising Association - Tier 2

REQUIRED: Primary URL for YOUR Business Website or Blog (ie; www.CourtesyChev.com)

http://www.InternetOMG.com

OPTIONAL: Email Listing for ADM Members interested in doing business:

David@InternetOMG.com

REQUIRED: Your Business Phone Number for Members:

5623018997

OPTIONAL: Your Mobile Phone Number for ADM members:

5623018997

If affiliated with a Dealer or OEM, please check franchise you are associated with:

Mazda

This is a Professional Community, please describe YOUR Value Proposition... Why does anyone do business with you?

My background involves directing Internet marketing campaigns for various clients including automotive at the Tier 1, Tier 2, and Tier 3 levels.

What interesting insights can you contribute to the ADM Community? Are you PASSIONATE about anything? Tell us who you REALLY are!

My expertise is in search engine marketing (SEM & SEO) and social media platforms online. I have spent the last couple years as the Account Director for Search Marketing on Mazda overseeing the SEM campaign's conceptualization, strategic oversight, and tactical implementation.

I have an online marketing consultancy: www.InternetOMG.com, which provides Internet marketing consulting services to clients to help generate and drive traffic to their website. A big part of my work for my clients focuses on optimizing and monetizing their sites. Much of this is done via website usability enhancements - meaning to make their site as intuitive and usable as possible. My common sense rule is - if I were a first time visitor to my client's site, would I know what it is, where I should go (what to click on), and what they want from me?

I have spent much of the last ten years developing an extensive background in the search industry at Local.com, a leading local search engine, and with AltaVista, one of the Internet's pioneer search engines. I have also worked on the client side developing industry leading products and direct response campaigns for Fortune 1000 businesses such as Experian, Tribune, and Twentieth Century Fox. In January 2006, one of his campaigns was recognized by Nielsen//NetRatings as the third largest sponsored link advertiser on Google.

Enter URL of DEALER Website you recommend (ie; www.ParagonCars.com)

http://www.johneagle.com

Enter URL of OEM site you recommend (ie; www.FordVehicles.com)

http://www.lexus.com

Enter URL of any Social Media site you recommend (ie; www.PenskeCommunity.com)

http://www.longotoyota.com

Enter URL of a Dealer INVENTORY ADVERTISING site you recommend (example; www.Cars.com)

http://www.cars.com

Enter URL of your TWITTER profile, or one you recommend following (twitter.com/ADMcommunity)

http://twitter.com/alpern

Check DEALER WEBSITE/MICROSITE PROVIDERS that you have direct experience with:

Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Dealerskins

Check all INTERNET LEAD PROVIDERS You have direct experience with:

Dealix, Autobytel, Automotive.com, Jumpstart, CarsDirect.com

Select DEALER MANAGEMENT SYSTEM (DMS) You currently, or most frequently use:

Not Applicable

Select all Vehicle Inventory Management Solutions You Have Used:

Not Applicable