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David Addison
  • Male
  • Portland, ME
  • United States
  • Dirigo Design and Development, Inc.
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  • Timothy Martell

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Latest ADM Activity - Click "More" at bottom!

David Addison commented on CDK Global's blog post How Bots Are Impacting Your Dealership's Digital Advertising
"Click fraudsters exploit the bottomless pit of human clickers in the developing world. This stuff is fairly easy to spot in retail automotive because it is geographically isolated from the dealership. Lucky for dealers! Click fraud enabling…"
Sep 9
David Addison commented on J.D. Rucker's video
Aug 12
David Addison commented on Ali Amirrezvani's blog post 3 Reasons Why Car Dealers are Ready for Responsive Website Design
"Hell, most of the industry can't even follow web best practices on desktop sites.  Duplicate content pages, incoherent URL schemes, bloated load times, broken links, long 301 redirect chains, lack of domain canonicalization, search engine…"
Aug 9
David Addison commented on Ali Amirrezvani's blog post 3 Reasons Why Car Dealers are Ready for Responsive Website Design
"Ali, we agree.  We went RWD with our auto platform more than a year ago.  When you serve mobile really well you increase traffic to the dealership.  The metrics shift around (e.g. less email leads and more foot traffic).  Done…"
Aug 9
David Addison commented on Ralph Paglia's blog post SEO News: Search Engine Conference Recap by Debbie Miller
"Thanks Debbie.  This is a nice recap of web best practices. Nothing here is especially new for those of us who attend the conferences regularly and closely follow Cutts, Sullivan, Forrester, etc.  If you don’t have time as a dealer…"
Mar 22
David Addison commented on Richard Holland's blog post Privacy & Data in the Age of the Connected Car
"In my town of 70K people (Portland, Maine) with a metro of 250K we have the NSA.  They lease ~369 sq feet of data center from my landlord in the same data center as the rest of us internet folks.  Want to take a guess at what they're…"
Feb 14
David Addison commented on Richard Holland's blog post Privacy & Data in the Age of the Connected Car
"Efforts are already well underway to secure smart homes (from the fridge to door locks and smart lights). The smart connected automobile is just a cog in what will be an ever connected world – the Internet of Things (IoT).  Today, Google…"
Feb 13
David Addison commented on Stephen Jackson's blog post Super Bowl Ad Preview: How Have OEMs Positioned Themselves?
"We've come a long way since the 60's: http://www.youtube.com/watch?v=ZpwyBW_77zg. I'm interested to see what Chrysler and Ford do. That RAM commercial last year was a real winner. That Audi ad does nothing for me at…"
Jan 30
David Addison commented on Crystal Hartwell's blog post New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns
"Looks cool Alexander.  How do I get a sneak peek?"
Jan 27
David Addison commented on Crystal Hartwell's blog post New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns
"A bit off subject and nerdy, but why does Ralph Paglia get two rel=nofollow's on his A HREF in your post below?  Two condoms better than one?  Is this a coding bug with Ning?"
Jan 26
David Addison commented on Timothy Martell's blog post 3 new Pinterest Updates
"Ben Silbermann is retooling in preparation for his advertising platform.  They've got more than $500MM and 250 employees. We're going to see a bunch more exciting stuff.  I'm a big fan of Pinterest, but, I've not gotten…"
Jan 26
David Addison commented on Crystal Hartwell's blog post New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns
"Manny, that's a good point.  If dealers do SEO correctly they achieve a high ranking in the SERPs and might be able to spend less in paid.  I don't have anything negative to say about LotLinx.  In general, I buy PPC and push…"
Jan 26
David Addison commented on Crystal Hartwell's blog post New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns
"Micah, like what you said about a 'balanced approach'."
Jan 26
David Addison commented on Crystal Hartwell's blog post New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns
"Crystal, thanks for sharing. That’s some good data.  I agree with much of what was said.  Notwithstanding, I think that you’re selling a bit too much here.  And that’s okay.  We all sell.  Please…"
Jan 26
David Addison commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"@ Alexander Lau.  My eyes are wide open.  I see it.  I do think that practices will change.  And I see a day where there is more choice in the industry.  I'm an optimistic guy.  I'm going to be part of the…"
Jan 22
David Addison commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Oh. Let's not poke the bears too hard.  We all have nice points of differentiation. Let em gorge on their cake. The industry is changing. Our time will come."
Jan 21

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Dirigo Design and Development, Inc.
Location
Portland, Maine
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Advertising Agency, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
207-347-7360 x212
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.dirigodev.com
YOUR Email address for business contacts
hello@dirigodev.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
207-650-4466
Select All franchises/brands you are associated with
1-Acura, 3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 11-Fiat, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 18-Isuzu, 19-Jaguar, 20-Jeep, 21-Kia, 23-Land Rover, 24-Lexus, 25-Lincoln, 29-Mazda, 30-Mercedes-Benz, 31-MINI, 32-Mitsubishi, 33-Nissan, 35-Porsche, 37-Saab, 38-Scion, 40-Subaru, 41-Suzuki, 43-Toyota, 47-Volvo
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Managing Director of an Internet business consulting group (founded in 2003) and Partner with CBC Advertising (founded in 1983) to bring best practice SEO, Reputation, SEM, Social, Database, E-mail Marketing and website platforms to the automotive industry.
What will YOU contribute to the ADM Community?
We've spent thousands of hours building and tuning our very own fully responsive (RWD) automotive platform called Overdrive Automotive Solutions. We're rolling our system out to select forward-thinking dealer groups.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.faulknerhyundai.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.mashable.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.edmonds.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/mattcutts
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/dirigodev
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Reynolds Web Solutions, The Cobalt Group, Liquid Motors, Dealer.com, Dealerskins, DealerOn, iDealerNetwork, DealersWebsites.com, Ford DealerConnection, DealerMade.com, PureDealer.com, DealerMarketingSolutions.com, DealerTrend.com, Wordpress
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, Liquid Motors, Autotropolis, Reply, Automotive.com, Jumpstart, ACE, Auto Lead Exchange, AutoNetUSA, CaptainAutoQuote, CarPrices.com, CarPriceUSA.com, Cars.com NewLeadsPlus, CarSmart, DealerLink, High Yield Leads, Ideal Auto Marketing, InvoiceDealers.com, NewCars.com, PriceWheels, Tiburon Media, United Auto Finance
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), Adam, Microsoft, OTHER
Used Car Inventory Management Solutions You Use
My Used Car Manager's Fantasies

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