"Name any other e-commerce or internet application on earth that taps into the IRS for income verification. There's got to be huge cost there. How about interfacing with hundreds of insurance companies via an API. Also sounds…"
"I had a brand who turned 20 years old -- got a great Happy Birthday song video from a puppet for use on Facebook. Got tons of likes. We did a testimonial spoof with a girl jumping on a bed with a hula hoop as a joke for a marketing…"
"Right on Timothy. Pay peanuts, get monkeys. When it comes to online SEO content there seems to be too many monkeys and a surplus of peanuts (e.g. dumb marketers looking for cheap crap). The best source for original content is from a competent…"
"Anyone disagree? I sure don't.
"Having a great understanding of auto retail and using shoddy digital marketing practices are far worse than having great digital practices and limited auto retail understanding."
"@ Alexander. I get it. There are some things that are pretty darn specific about automotive. Notwithstanding, SEO best practices are not industry specific.
As for other areas of marketing. Yup. Totally different."
"@ Alexander - We're not that far apart on our thinking. Working with a rapidly changing inventory is a good example. The best practice is just about the same in any industry with a rapidly changing inventory or page churn. …"
"Automotive SEO is no different than Ski industry or Health industry direct response SEO. Sure, it takes a thorough understanding of the industry to do a great job. That's true for all verticals. Any client is going to be…"
"What's the problem with a backlink on Tim's well written piece of content. He put thought into producing a nice piece of content and it is worthy of a backlink. This is different than the SEO technique that we see all over the…"
"Paul, links are still very much a factor in determining search engine rankings. I bet that we all agree. I think that the linking game is a dangerous one.
Herein there is a good point. A number of SEO (don't like the label) firms…"
"@ Timothy: I 100% agree with your post that starts with "I too continue to disagree." Well said!
We tried to drop the term SEO from our sales pitch. When we did so, dealers did not understand. It was too difficult to educate…"
"@ Paul: The featured client that you are speaking about is not an SEO client of Dirigo. We have no control over their SEO. None! The SEO that you're seeing is coming from one of the largest firms in the automotive business -…"
"@ Alexander: You hit the nail on the head. You think that SEO is about gaming. Too many SEO's view their job as exploiting or gaming the system. Optimization is one thing. Outright gaming the system is another. The…"
"SEO is dead if you're playing the old "manipulation" game. Too many in the auto space are playing that age old game. I've never been fond of the SEO games — that is, outright manipulation of the engines to…"
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
Internet business consultants with 15 years experience selling online. SEO, Reputation, SEM, Social, Database, Email and website platforms (including mobile and app development). Experience will all automotive systems.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
We bring cutting edge direct response marketing techniques to the auto industry. We're building an fully responsive automotive platform. Auto represents less than 40% of our business - we bring experiences and best practices from other industries.
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
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