Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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Dara Moore
  • Female
  • Monroe, WA
  • United States
  • Rairdon Auto Group
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Dara Moore's ADM Friends

  • Stephanie Young
  • Scott Fitzgerald
  • Bill Goodfriend
  • Joey Little
  • Kathi Kruse
  • P Chesher
  • Ed Brooks
  • Phil S. Dixon Jr.
  • Reyn Mansson
  • Dealer Synergy
  • Gary Weinberg
  • Mark Tewart
  • Fred Beltjens
  • Christy Chew
  • Jodi Palmer

ADM Gifts Received (1)


Dara Moore's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Dara Moore commented on J.D. Rucker's blog post Is a PPC Service Really Worth 20%? The Math Doesn't Add Up.
"20% management fee is a bit high, especially for what most vendors offer. We use DealerFire for our PPC. The fee they charge us is inline with what they offer. But I am the first to admit our process is not the norm in our industry. I write at least…"
May 12, 2014
Dara Moore joined Ralph Paglia's group

J. D. Power and Associates Automotive Internet Roundtable

J.D. Power Automotive Marketing Roundtable (AMR)(previously the Automotive Internet Roundtable)   CELEBRATING IT'S 11th ANNIVERSARY IN 2016! From its humble beginnings in 2005, the 2016 J.D. Power Automotive Marketing Roundtable (AMR) has grown to become the leading automotive marketing event with over 1,400 participants.  Auto industry experts and thought leaders from around the globe share their insights…See More
Mar 5, 2012
Dara Moore commented on Jennifer Schrader's blog post Selling Emotion over Product! What are your thoughts?
"We are all human after all. At our core is the need to connect with others. Those who understand that and can open themselves up to others, even in the simplest way like you said going just a bit beyond normal call of duty & and creating a…"
Oct 13, 2011
Dara Moore commented on Ralph Paglia's event Digital Dealer Conference Bonus Sessions on Friday PM
"I knew there was a reason I was catching the last flight out that night. :)"
Sep 29, 2011
Dara Moore is attending Ralph Paglia's event
Sep 29, 2011
Dara Moore commented on Luisana Suegart's event Digital Dealer VIP Dinner Reception
"Thank you for the invite. I cannot wait to see everyone."
Sep 28, 2011
Dara Moore is attending Luisana Suegart's event

Digital Dealer VIP Dinner Reception at St. Croix Room, Mirage Hotel

October 5, 2011 at 7:15pm to October 6, 2011 at 12am
By Invitation Only Wednesday, October 5, 20117:15 pm - MidnightSt. Croix Room, Mirage Hotel VIP Dinner ReceptionHors d'oeuvres, Buffet, Desserts, Open Bar, Wine Tasting, Live EntertainmentDealers and dealership personnel are exclusively invited to attend the VIP Dinner Reception on Wednesday evening following the Digital Dealer Reception.  VIP Dealer LoungeWiFi, Coffee, Water, Snacks, Comfortable ChairsDealers are Invited to visit the lounge and enjoy free wifi Internet, Starbucks Coffee,…See More
Sep 28, 2011
Dara Moore is attending Joe Webb's event

Joe and Shaun Karaokethon at Imperial Palace - Karaoke Club - 2nd floor - Las Vegas

October 6, 2011 at 10pm to October 7, 2011 at 2am
The Joe and Shaun Karaokethon is back!  Last year's JASKT was a ton of fun and Joe Webb and Shaun Raines invite you to their next little shindig.Imperial Palace - Karaoke Club on 2nd floor. Las Vegas, Nevada - Oct. 6th.  10pm - 2am (or longer) on the 2nd night of the 11th Digital Dealer Conference (right after the ADM party).This will be the 7th time Joe Webb has held a karaoke party during a Digital Dealer Event and over the last few he has teamed up with Shaun Raines to add even more to the…See More
Sep 27, 2011
Daymond Decker and Dara Moore are now friends
Sep 14, 2011
Dara Moore commented on April Rain's blog post April Rain’s Guide to Automotive Conferencing.
"Love this April! Excellent points. Thanks :)"
Aug 24, 2011
Dara Moore commented on Brian Pasch's blog post PCG Digital Marketing Ranked in Top 500 Fastest Growing Private Companies in USA
"Congrats Brian. That is very impressive. You and your team have worked hard & deserve this!"
Aug 23, 2011
Dara Moore is attending Ralph Paglia's event

ADM Member Reception at 11th Digital Dealer Conference at The Mirage Hotel in Las Vegas

October 6, 2011 from 8pm to 11pm
This will be the 6th ADM Professional Community Member Reception and requires your RSVP here on ADM for admittance... The ADM Reception will be held on Thursday October 6th in the ADM Professional Community Penthouse Suite located in the Mirage Hotel where the 11th Digital Dealer Conference and Exposition will be in progress from October 5 to 7, 2011. Join your fellow ADM Professional…See More
Aug 22, 2011
Dara Moore joined Ralph Paglia's group

Targeted Marketing

A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Aug 22, 2011
Dara Moore updated their profile photo
Aug 22, 2011
Tom Gorham commented on Dara Moore's blog post Gender Pendulum
"Shame on you Jason.  I really don't want to see Larry as a "Booth Bunny".  :-)  But I don't believe business will ever be gender-neutral.  Every study I have ever read shows the power of "good looks"…"
Aug 18, 2011
Dara Moore commented on Dara Moore's blog post Gender Pendulum
"Lol Jason I don't think that would be a pretty sight. :)"
Aug 18, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Rairdon Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 11-Fiat, 15-Honda, 16-Hyundai, 20-Jeep, 33-Nissan
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I bring a creative and out of the industry view to the business, bridging the gap between a car guy and the average buyer. Finding new ways to show off the car while bringing out the personality of the dealer is my specialty. I am able to balance the Dealer's web presence with their desire for the attention grabbing, balloons all over the lot, big weekend sale feeling with high quality, luxurious, web trendy, user friendly designs.

Because I do not limit myself to only automotive design I am able to draw inspiration from other industries and design trends. This gives me a freshness that not many automotive web designers offer.

"What will YOU contribute to the ADM Community?"
I have been in a support role in the car business for close to 8 years now. During that time I have learned about every aspect of the business all the way down to the basic IT needs of a store. This has allowed me to see what the needs are of each individual dealership and develop ways to fill those needs. I love being on the lot, sitting with the guys at the sales desk, feeling the energy of the store. This energy is what I use to create a Dealer's web presence.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
INTERNET LEAD Suppliers You Have Experience Using
Autobytel, AutoUSA, NewLeadsPlus,, OTHERS
Used Car Inventory Management Solutions You Use

Dara Moore's ADM Blog

Gender Pendulum

Posted on August 18, 2011 at 12:00pm 4 Comments

I am finding that this industry, probably like most, is very fickle.


When I first started I had a lot to overcome being a woman in a male dominated industry. I'd show up to a store work on a computer and be asked where's the tech, only to be met with a look of disapproval when I let them know I was there to fix their Rey Rey issue. Have been in a Dealer Principal's on a sales call to be looked over and asked contract questions to the field tech I had with me. I had to learn…


Stop, think & strategize for lasting results

Posted on April 25, 2011 at 9:23am 6 Comments

Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all sell more…


Maximizing your dealer chat program

Posted on April 30, 2010 at 12:00pm 0 Comments

Your online dealer chat program is an open doorway between you and your online visitors. But, it is like every other sales tool you may have; it’s not an end all be all of products. Just because you have a dealer chat program does not mean you will instantly start selling more cars. The fact is you won’t if you don’t make it work for you. It a fine line between being proactive with your online customers and being that…


Comment Wall (3 comments)

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At 3:42pm on June 4, 2010,
James A. Ziegler
My goal is to leave a great legacy when I finally leave this business. If I can help you in any way, it accomplishes good things. My life's ambition is to die in front of a cheering audience after the most dynamic speech of my life...just clutch my heart, gasp and go right there. "Thud" No retirement in my dreams.
At 3:08pm on June 4, 2010,
James A. Ziegler
Dara, thanks for connecting here. I appreciate you...JIM
At 12:49pm on April 13, 2010, Kris Thomas gave Dara Moore a gift

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