Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I am finding that this industry, probably like most, is very fickle.
When I first started I had a lot to overcome being a woman in a male dominated industry. I'd show up to a store work on a computer and be asked where's the tech, only to be met with a look of disapproval when I let them know I was there to fix their Rey Rey issue. Have been in a Dealer Principal's on a sales call to be looked over and asked contract questions to the field tech I had with me. I had to learn…Continue
Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…Continue
Your online dealer chat program is an open doorway between you and your online visitors. But, it is like every other sales tool you may have; it’s not an end all be all of products. Just because you have a dealer chat program does not mean you will instantly start selling more cars. The fact is you won’t if you don’t make it work for you. It a fine line between being proactive with your online customers and being that…Continue