Automotive Digital Marketing

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Dara Moore
  • Female
  • Monroe, WA
  • United States
  • Rairdon Auto Group
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Dara Moore's ADM Friends

  • Stephanie Young
  • Scott Fitzgerald
  • Bill Goodfriend
  • Joey Little
  • Kathi Kruse
  • P Chesher
  • Ed Brooks
  • Phil S. Dixon Jr.
  • Reyn Mansson
  • Dealer Synergy
  • Gary Weinberg
  • Mark Tewart
  • Fred Beltjens
  • Christy Chew
  • Jodi Palmer

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Dara Moore's ADM Profile page

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Rairdon Auto Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 11-Fiat, 15-Honda, 16-Hyundai, 20-Jeep, 33-Nissan
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I bring a creative and out of the industry view to the business, bridging the gap between a car guy and the average buyer. Finding new ways to show off the car while bringing out the personality of the dealer is my specialty. I am able to balance the Dealer's web presence with their desire for the attention grabbing, balloons all over the lot, big weekend sale feeling with high quality, luxurious, web trendy, user friendly designs.

Because I do not limit myself to only automotive design I am able to draw inspiration from other industries and design trends. This gives me a freshness that not many automotive web designers offer.

"What will YOU contribute to the ADM Community?"
I have been in a support role in the car business for close to 8 years now. During that time I have learned about every aspect of the business all the way down to the basic IT needs of a store. This has allowed me to see what the needs are of each individual dealership and develop ways to fill those needs. I love being on the lot, sitting with the guys at the sales desk, feeling the energy of the store. This energy is what I use to create a Dealer's web presence.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page
YOUR YouTube Channel, or one you recommend (ie;
INTERNET LEAD Suppliers You are using now, or in the past
Autobytel, AutoUSA, NewLeadsPlus,, OTHERS
Used Car Inventory Management Solutions You Have Used

Dara Moore's ADM Blog

Gender Pendulum

Posted on August 18, 2011 at 12:00pm 4 Comments

I am finding that this industry, probably like most, is very fickle.


When I first started I had a lot to overcome being a woman in a male dominated industry. I'd show up to a store work on a computer and be asked where's the tech, only to be met with a look of disapproval when I let them know I was there to fix their Rey Rey issue. Have been in a Dealer Principal's on a sales call to be looked over and asked contract questions to the field tech I had with me. I had to learn…


Stop, think & strategize for lasting results

Posted on April 25, 2011 at 9:23am 6 Comments

Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all sell more…


Maximizing your dealer chat program

Posted on April 30, 2010 at 12:00pm 0 Comments

Your online dealer chat program is an open doorway between you and your online visitors. But, it is like every other sales tool you may have; it’s not an end all be all of products. Just because you have a dealer chat program does not mean you will instantly start selling more cars. The fact is you won’t if you don’t make it work for you. It a fine line between being proactive with your online customers and being that…


Comment Wall (3 comments)

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At 3:42pm on June 4, 2010, James A. Ziegler said…
My goal is to leave a great legacy when I finally leave this business. If I can help you in any way, it accomplishes good things. My life's ambition is to die in front of a cheering audience after the most dynamic speech of my life...just clutch my heart, gasp and go right there. "Thud" No retirement in my dreams.
At 3:08pm on June 4, 2010, James A. Ziegler said…
Dara, thanks for connecting here. I appreciate you...JIM
At 12:49pm on April 13, 2010, Kris Thomas gave Dara Moore a gift

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

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