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Dani Lunsford
  • Female
  • Lakeland, FL
  • United States
  • Autoshopper.com
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Dani Lunsford's ADM Friends

  • Lillian Lunsford
  • Danny Fuller
  • Rod Baker
  • Stephanie Lunsford
  • LeRoy Bradley
  • Danielle Davis

Dani Lunsford's ADM Discussions

What is the next big advertising forum for car dealers? Mobile or back to print?

Started this ADM discussion. Last reply by Doug Davis Sep 6, 2012. 2 Replies

After visiting many Independent dealers, i have noticed a huge graduation back to print advertising.I thought the next big push was mobile marketing? The lower prices are driving them back to their…Continue

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Dani Lunsford's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Dani Lunsford posted blog posts
Jun 18
Dani Lunsford shared their blog post on Facebook
Jun 18
Doug Davis replied to Dani Lunsford's discussion What is the next big advertising forum for car dealers? Mobile or back to print?
"For years print media was the advertising darling of dealerships.  Part of the reason was that you couldn't mess it up.  All you needed was a picture of the vehicle and a price or payment.  Even then, they anguished on their…"
Sep 6, 2012
Dani Lunsford was featured
Sep 1, 2012
Shawn Case replied to Dani Lunsford's discussion What is the next big advertising forum for car dealers? Mobile or back to print?
"The great thing about both of these technologies is that they meld both the digital and print worlds together. Utilizing the print world and connecting it with the digital world in a great way to enhance your mobile marketing plan. A few examples…"
Aug 31, 2012
Dani Lunsford posted a discussion

What is the next big advertising forum for car dealers? Mobile or back to print?

After visiting many Independent dealers, i have noticed a huge graduation back to print advertising.I thought the next big push was mobile marketing? The lower prices are driving them back to their local audience and using mediumssuch as QR codes and reality augmentations via smart phones or pads.... Any thoughts on this?See More
Aug 28, 2012
Danny Fuller and Dani Lunsford are now friends
Jul 31, 2012
Dani Lunsford posted photos
Jul 30, 2012
Dani Lunsford and Lillian Lunsford are now friends
Jul 30, 2012
Dani Lunsford posted a blog post

Did you Tweet? Why Car Dealers need to Tweet!

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a platform where car dealers must leverage to improve sales, improve customer service, and to increase your brand. Twitter is a great way to connect with people directly. Car…See More
Jul 30, 2012
Dani Lunsford commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"The only problem i found with carsforsale.com, is ghosting and flagging, and the support department is not able to help you fix ads that have been ghosted, so it is a big waste of time to post inventory when you cant find any ads. Most…"
Jul 19, 2012
Peter Stratton commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"carsforsale.com is $99.00 a month and post your DMS feed directly to Craigslist. Best bang for the buck. Only problem is you have to manually delete them once they are sold."
Jul 19, 2012
Dani Lunsford was featured
Jul 15, 2012
Dani Lunsford posted a blog post

Can Finance and Insurance Offenses be eradicated?

Thoughts on totally eradicating finance and insurance offenses that occur at some auto dealerships. Deceptive OffersSure, you can cut down on the misconduct by training employees in compliance rules, setting high standards and prosecuting offenders who think cheating customers is one way to earn a bonus.The industry has come a long way cleaning up its act. But you’re not going to completely wipe out the bad…See More
Jul 14, 2012
Dani Lunsford commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"All the comments are very interesting and insightful from a diverse group of people.  But the proof is in the pudding.  A dealership should post inventory on the BY DEALER section and offer one of the many attractive templates, which is…"
Jul 14, 2012
Jason Manning commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"Craigslist was clearly designed for the Local Buyer and Local Seller to make a fast and trusted transaction. Dealers really don't have the ability to fit that complete criteria. We can build trust, but that's about it. Instead dealers are…"
Jul 13, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Autoshopper.com
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
800-367-1723
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.autoshopper.com
YOUR Email address for business contacts
Dani@autoshopper.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
863-242-9262
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Autoshopper.com. has a 34 year rich history in print and web media and is the parent company to many valued businesses, providing technology, and Web Solutions. We have best in class print publications and web sites for consumers. We can provide the shopper with control of their shopping and buying experience, with sites that cater to the consumer’s needs.
Showcase specializes in a collection of diversified and comprehensive brands, that provides solutions for buying and selling, autos, trucks, motorcycles, RV's, and Homes, and now an easy One Vendor-Solution for Auto Dealers.....the AutoPilot. … With this product, award winning programmers and developers have developed and designed an innovative product and service that will take our over 12,000 Independent/Corporate dealers to the next level in Lead, Inventory and Social Solutions. They have developed an easy core CRM tool that is SEO friendly that includes all of the cutting edge tools available on the market.
What will YOU contribute to the ADM Community?
I have been in the retail automotive Industry for 14 years. My background includes Sales, Service and E-commerce Management of a Multi Dealer Group. Dani has been a National Sales and Marketing Executive with Showcase Publications, Inc. since May of 2011. Since involved at Showcase she has led a companywide movement in technology-enhanced processes that engage popular Dealer and Consumer experiences. She is well published in many Automotive Blogs and National Magazine Editorials and regarded as a consultant to cutting edge IT Companies and Dealer Groups. She can be reached at dani@autoshopper.com.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.e-autopilot.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.todaysdealer.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autoshopper.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/AutoShopperMedia?feature=watch
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Izmocars, eCarList, Carbase.com, VinSolutions.com, Gumiyo, Clickmotive, AutoFusion.com, AutoRevo.com, DealerFire
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, CarLoans.com, CarsDirect.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona, Microsoft
Used Car Inventory Management Solutions You Use
My Used Car Manager's Fantasies, HomeNet, vAuto, eCarList, FirstLook

Dani Lunsford's Photos on ADM

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Dani Lunsford's ADM Blog

How Do you respond to rejection? A few Self Help ideas

Posted on June 18, 2014 at 9:00am 0 Comments

In the Sales world, rejection is not only a daily thing but an hourly event, that depending on your mood or energy, sometimes can be a motivation killer!

In order to help obtain your goals, and meet your yearly desired pay, you must see rejection as a motivator, and not a kick in the stomach. Much of the sales game that we play on a daily basis, is much like a volleyball game, similar in the tense that someone always has the ball and someone is always waiting to steal your point. So,…

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Is there any Influential Woman in the Auto industry? Can Women drive the future of the Auto Industry?

Posted on June 18, 2014 at 6:57am 0 Comments

The Year is 2014, and the Good Ole Boys Club still stands strong in the Auto Industry.  The limitations that this industry had set for women , is slowing  going away with  a significant amount of female influence coming from the top down, such as a rise in the amount of female engineers, involved with safety, design and styling. This is a natural fit because of women’s natural instincts to nurture and heal, it is crucial that women not only use their brain but also their heart in making…

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Did you Tweet? Why Car Dealers need to Tweet!

Posted on July 30, 2012 at 11:45am 0 Comments

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…

Continue

Can Finance and Insurance Offenses be eradicated?

Posted on July 14, 2012 at 6:27am 0 Comments

Thoughts on totally eradicating finance and insurance offenses that occur at some auto dealerships.

 

Deceptive Offers

Deceptive Offers

Sure, you can cut down on the misconduct by training employees in compliance rules, setting high standards and prosecuting offenders who think cheating customers is…

Continue

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