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Dani Lunsford
  • Female
  • Lakeland, FL
  • United States
  • Autoshopper.com
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Dani Lunsford's ADM Friends

  • Lillian Lunsford
  • Danny Fuller
  • Rod Baker
  • Stephanie Lunsford
  • LeRoy Bradley
  • Danielle Davis

Dani Lunsford's ADM Discussions

What is the next big advertising forum for car dealers? Mobile or back to print?

Started this ADM discussion. Last reply by Doug Davis Sep 6, 2012. 2 Replies

After visiting many Independent dealers, i have noticed a huge graduation back to print advertising.I thought the next big push was mobile marketing? The lower prices are driving them back to their…Continue

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Dani Lunsford's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Doug Davis replied to Dani Lunsford's discussion What is the next big advertising forum for car dealers? Mobile or back to print?
"For years print media was the advertising darling of dealerships.  Part of the reason was that you couldn't mess it up.  All you needed was a picture of the vehicle and a price or payment.  Even then, they anguished on their…"
Sep 6, 2012
Dani Lunsford was featured
Sep 1, 2012
Shawn Case replied to Dani Lunsford's discussion What is the next big advertising forum for car dealers? Mobile or back to print?
"The great thing about both of these technologies is that they meld both the digital and print worlds together. Utilizing the print world and connecting it with the digital world in a great way to enhance your mobile marketing plan. A few examples…"
Aug 31, 2012
Dani Lunsford posted a discussion

What is the next big advertising forum for car dealers? Mobile or back to print?

After visiting many Independent dealers, i have noticed a huge graduation back to print advertising.I thought the next big push was mobile marketing? The lower prices are driving them back to their local audience and using mediumssuch as QR codes and reality augmentations via smart phones or pads.... Any thoughts on this?See More
Aug 28, 2012
Danny Fuller and Dani Lunsford are now friends
Jul 31, 2012
Dani Lunsford posted photos
Jul 30, 2012
Dani Lunsford and Lillian Lunsford are now friends
Jul 30, 2012
Dani Lunsford posted a blog post

Did you Tweet? Why Car Dealers need to Tweet!

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a platform where car dealers must leverage to improve sales, improve customer service, and to increase your brand. Twitter is a great way to connect with people directly. Car…See More
Jul 30, 2012
Dani Lunsford commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"The only problem i found with carsforsale.com, is ghosting and flagging, and the support department is not able to help you fix ads that have been ghosted, so it is a big waste of time to post inventory when you cant find any ads. Most…"
Jul 19, 2012
Peter Stratton commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"carsforsale.com is $99.00 a month and post your DMS feed directly to Craigslist. Best bang for the buck. Only problem is you have to manually delete them once they are sold."
Jul 19, 2012
Dani Lunsford was featured
Jul 15, 2012
Dani Lunsford posted a blog post

Can Finance and Insurance Offenses be eradicated?

Thoughts on totally eradicating finance and insurance offenses that occur at some auto dealerships. Deceptive OffersSure, you can cut down on the misconduct by training employees in compliance rules, setting high standards and prosecuting offenders who think cheating customers is one way to earn a bonus.The industry has come a long way cleaning up its act. But you’re not going to completely wipe out the bad…See More
Jul 14, 2012
Dani Lunsford commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"All the comments are very interesting and insightful from a diverse group of people.  But the proof is in the pudding.  A dealership should post inventory on the BY DEALER section and offer one of the many attractive templates, which is…"
Jul 14, 2012
Jason Manning commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"Craigslist was clearly designed for the Local Buyer and Local Seller to make a fast and trusted transaction. Dealers really don't have the ability to fit that complete criteria. We can build trust, but that's about it. Instead dealers are…"
Jul 13, 2012
Ashley Poag commented on Dani Lunsford's blog post Craigslist Mania.... Should My dealership Inventory be There? Why?
"Used properly Craigslist can be a great tool for dealerships. It’s free, targeted geographically, and exposed to many users. I also agree that posting should be unique… readers sometimes have a mindset that automated content lacks…"
Jul 13, 2012
Dani Lunsford's 2 blog posts were featured
Jul 13, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Autoshopper.com
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Solution Provider
REQUIRED: Your Business Phone Number
800-367-1723
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.autoshopper.com
YOUR Email address for business contacts
Dani@autoshopper.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
863-242-9262
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Autoshopper.com. has a 34 year rich history in print and web media and is the parent company to many valued businesses, providing technology, and Web Solutions. We have best in class print publications and web sites for consumers. We can provide the shopper with control of their shopping and buying experience, with sites that cater to the consumer’s needs.
Showcase specializes in a collection of diversified and comprehensive brands, that provides solutions for buying and selling, autos, trucks, motorcycles, RV's, and Homes, and now an easy One Vendor-Solution for Auto Dealers.....the AutoPilot. … With this product, award winning programmers and developers have developed and designed an innovative product and service that will take our over 12,000 Independent/Corporate dealers to the next level in Lead, Inventory and Social Solutions. They have developed an easy core CRM tool that is SEO friendly that includes all of the cutting edge tools available on the market.
What will YOU contribute to the ADM Community?
I have been in the retail automotive Industry for 14 years. My background includes Sales, Service and E-commerce Management of a Multi Dealer Group. Dani has been a National Sales and Marketing Executive with Showcase Publications, Inc. since May of 2011. Since involved at Showcase she has led a companywide movement in technology-enhanced processes that engage popular Dealer and Consumer experiences. She is well published in many Automotive Blogs and National Magazine Editorials and regarded as a consultant to cutting edge IT Companies and Dealer Groups. She can be reached at dani@autoshopper.com.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.e-autopilot.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.todaysdealer.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.autoshopper.com
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/AutoShopperMedia?feature=watch
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Izmocars, eCarList, Carbase.com, VinSolutions.com, Gumiyo, Clickmotive, AutoFusion.com, AutoRevo.com, DealerFire
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, CarLoans.com, CarsDirect.com
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), Arkona, Microsoft
Used Car Inventory Management Solutions You Use
My Used Car Manager's Fantasies, HomeNet, vAuto, eCarList, FirstLook

Dani Lunsford's Photos on ADM

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Dani Lunsford's ADM Blog

Did you Tweet? Why Car Dealers need to Tweet!

Posted on July 30, 2012 at 11:45am 0 Comments

Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…

Continue

Can Finance and Insurance Offenses be eradicated?

Posted on July 14, 2012 at 6:27am 0 Comments

Thoughts on totally eradicating finance and insurance offenses that occur at some auto dealerships.

 

Deceptive Offers

Deceptive Offers

Sure, you can cut down on the misconduct by training employees in compliance rules, setting high standards and prosecuting offenders who think cheating customers is…

Continue

Inventory Bandits of 2012.... Who is the Good Guy?

Posted on July 12, 2012 at 12:13pm 0 Comments

Who is who?

Inventory Bandits

Inventory Bandits

Classifieds News Weblog recently talked about the top 15 US Car Classifieds Sites. Soon after reading this list, which you can check out right here, I wondered how numerous internet sites a vehicle shopper genuinely wants to pay a visit to. Are…

Continue

Craigslist Mania.... Should My dealership Inventory be There? Why?

Posted on July 12, 2012 at 12:03pm 6 Comments

What is Craigslist? Why Should I put My Inventory on it?

Craigslist is to the internet what the classified ads used to be to newspapers, it is a classified ad placement service where people can place and browse through classified ads on the internet.

And it is all FREE (in most states)

According to the current internet rankings at Alexa, Craigslist is responsible for getting an amazing twenty billion page views each month. That is good enough to crack the top 25…

Continue

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