Automotive Digital Marketing

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Dane Saville
  • Raleigh, NC
  • United States
  • Reunion Marketing
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Agency
Dane Saville's blog post was featured

A Path to Save Dollars on Your Marketing Cost per Car Sold

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the Internet. Now here's the but ...…See More
Aug 6

Agency
Dane Saville posted a blog post

A Path to Save Dollars on Your Marketing Cost per Car Sold

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the Internet. Now here's the but ...…See More
Aug 1

Agency
Dane Saville's blog post was featured

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.So, we sampled our network's Search Console data to…See More
Jul 21
Bre Fle liked Dane Saville's blog post Learnings from an Analysis of 10,000,000 Car Shopper Search Queries
Jul 18

Agency
Dane Saville posted a blog post

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.So, we sampled our network's Search Console data to…See More
Jul 18

Agency
Dane Saville's blog post was featured

Dealership Marketing Audit: Homepage to SRP Click-through Rate

Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.Is there a way I can tell if my homepage is driving people to my inventory?Yes, and you already have the data. Just roll up the sleeves to conduct an audit of your homepage-to-SRP click-through rate in Google Analytics.…See More
Jun 22

Agency
Dane Saville posted a blog post

Dealership Marketing Audit: Homepage to SRP Click-through Rate

Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.Is there a way I can tell if my homepage is driving people to my inventory?Yes, and you already have the data. Just roll up the sleeves to conduct an audit of your homepage-to-SRP click-through rate in Google Analytics.…See More
Jun 18

Agency
Dane Saville's blog post was featured

Don't Worry About Bells and Whistles. Make Your Homepage Help You Sell Cars

Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you. Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage, disrupting the car shopper's experience. They add widgets and…See More
Jun 14

Agency
Dane Saville posted a blog post

Don't Worry About Bells and Whistles. Make Your Homepage Help You Sell Cars

Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you. Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage, disrupting the car shopper's experience. They add widgets and…See More
Jun 14

Agency
Dane Saville was featured
Jan 8

Agency
Dane Saville's blog post was featured

Here's What Our Data Proves About Homepage Banners

Here’s the deal. Homepage banners do have value. I’m not here to tell you otherwise. They are a great way to communicate your deals to car shoppers.Many dealerships, however, place far too much value in creating many banners — instead of focusing on the most compelling messages.It could be that you lead or work at one of them. That’s okay.…See More
Jan 6

Agency
Dane Saville posted a blog post

Here's What Our Data Proves About Homepage Banners

Here’s the deal. Homepage banners do have value. I’m not here to tell you otherwise. They are a great way to communicate your deals to car shoppers.Many dealerships, however, place far too much value in creating many banners — instead of focusing on the most compelling messages.It could be that you lead or work at one of them. That’s okay.…See More
Jan 5

Agency
Dane Saville is now a member of Automotive Digital Marketing
Jan 5

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Reunion Marketing
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency, Marketing Services Provider
REQUIRED: Your Business Phone Number
919-999-8876
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.reunionmarketing.com
YOUR Email address for business contacts
dane@reunionmarketing.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
919-413-1975
Select All franchises/brands you are associated with
3-Audi, 4-BMW, 5-Buick, 6-Cadillac, 7-Chevrolet, 8-Chrysler, 9-Dodge, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 20-Jeep, 21-Kia, 24-Lexus, 25-Lincoln, 27-Maserati, 29-Mazda, 30-Mercedes-Benz, 33-Nissan, 35-Porsche, 36-Ram, 43-Toyota, 46-Volkswagen, 47-Volvo
ADM is a Professional Network, describe: "Why should anyone do business with you?"
Our agency has a remarkable track record of helping dealerships vastly increase their organic traffic and leads, positioning them to take advantage of this trend to make new sales. We also offer unprecedented transparency to make sure you have a part in and understand all decisions.
"What will YOU contribute to the ADM Community?"
I have experts who can help me craft insights that can benefit dealerships to help them check and make vital changes through demonstrating our thought leadership in automotive marketing.
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
The Cobalt Group, Dealer.com, String Automotive, DealerOn

Dane Saville's ADM Blog

A Path to Save Dollars on Your Marketing Cost per Car Sold

Posted on August 1, 2018 at 7:30am 0 Comments

A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…

Continue

Learnings from an Analysis of 10,000,000 Car Shopper Search Queries

Posted on July 18, 2018 at 8:00am 0 Comments

Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.

So, we…

Continue

Dealership Marketing Audit: Homepage to SRP Click-through Rate

Posted on June 18, 2018 at 12:00pm 0 Comments

Car shoppers should have a simple path to your website's SRPs. Your homepage should offer that streamlined process.

Is there a way I can tell if my homepage is driving people to my…

Continue

Don't Worry About Bells and Whistles. Make Your Homepage Help You Sell Cars

Posted on June 14, 2018 at 8:00am 0 Comments

Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you. 

Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage,…

Continue

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