Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
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A majority of a car shopper's touchpoints occur online, so it would be silly to neglect the value of a strong digital presence. Fortunately, more and more dealerships embrace marketing online -- as shown in the NADA's 2017 report: 55.4% of a dealer's advertising is spent on the…Continue
Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.
Is there a way I can tell if my homepage is driving people to my…Continue
Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you.
Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage,…Continue