"I agree - there is a value in something like this. I think that it's important for dealers to show their "human" side. This spot does an excellent job of that; 4 people who sell cars just having fun. However, Jimmy Vee's comment…"
"I don't want to criticize because you certainly get a "E" for effort. However, nowhere in the video does it clearly identify that you are a Kia dealer and that you are pitching the new Sorento. Just my two cents worth. Looks like you…"
"Wow. As I listen to this guy, I'm wondering; Who is responsible for hiring all of these "losers" that he is speaking to? Maybe that's where the problem lies. He is completely destroying any chance at teamwork and the type of…"
Congratulations on an awesome article. As an ad agency guy that has spent the last 5 years dragging dealers kicking and screaming into the internet, it is reassuring for me to see someone who recognizes and is utilizing the full power of this…"
Jan 7, 2010
Dan Rutledge is now a member of Automotive Digital Marketing ProCom
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Rutledge Integrated Marketing provides one-stop advertising and marketing solutions. We research, create, execute and analyze a plan based on a dealer's market, budget and desired goals. In business since 1999 with dozens of very happy dealer/clients.
What will YOU contribute to the ADM Community?
I am a frustrated musician who spent 20 years after college selling and managing TV and radio stations in the Omaha market. Started my agency 10 years ago, and now get to exercise my creative side. My hometown, Council Bluffs, Iowa is in the Omaha metropolitan area. Wife Laura 31 years, 4 children, 2 dogs. Sailor, golfer, and a cyclist.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
Welcome to Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.