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Dan Fontaine
  • Westborough, MA
  • United States
  • Colonial Automotive Group
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Dan Fontaine's ADM Friends

  • Matthew Kolodziej
  • Ketty Colom
  • Greg Gifford
  • Keith Shetterly
  • Matt Lamoureux
  • J.D. Rucker
  • Daymond Decker
  • James A. Ziegler
  • Ralph Paglia

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Latest ADM Activity - Click "More" at bottom!

Dan Fontaine liked J.D. Rucker's blog post You Know Your Area. Use that Knowledge on Social Media.
Jul 10, 2013
Dan Fontaine commented on J.D. Rucker's blog post Understand the Basics of #socialmedia Posts on Each Network #Infographic
"@Alex yes I guess it is. The insights stats and data they have now that they have rolled everything together are impressive and Dashboard puts it all right there. I love it! "
Jun 14, 2013
Dan Fontaine commented on J.D. Rucker's blog post Understand the Basics of #socialmedia Posts on Each Network #Infographic
"Great stuff and really useful infographic JD! I too, don't necessarily agree with all of it but it certainly is a nice foundation.  Also,  Google's new Dashboard for Pages feature is really going to help businesses hone in…"
Jun 13, 2013
Dan Fontaine commented on Brad Hampton's blog post Busting Website Conversion Myths
"Adam, Jamie, Grant, Tory and Kari would all be proud of this busting research and hommage to myth-busting. Great breakdown and research! "
Mar 11, 2013
Dan Fontaine liked J.D. Rucker's blog post The Actions Needed to Build True Brand Ambassadors
Mar 1, 2013
Dan Fontaine liked Ketty Colom's blog post The Rise of Social Care
Feb 12, 2013
Dan Fontaine commented on J.D. Rucker's blog post Dealers Should Post Fewer Links and More Interactions, Text, and Images on Twitter
"Moral of the story here for me is... Make it more a two way boulevard and less a one way highway... oh and be human...Great insights and post. Thanks as always!    +1! ;)"
Jan 3, 2013
Dan Fontaine shared J.D. Rucker's blog post on Twitter
Dec 27, 2012
Dan Fontaine liked J.D. Rucker's blog post Always Keep Your Eyes Open for Social Media Opportunities
Dec 27, 2012
Dan Fontaine commented on Ralph Paglia's blog post String Automotive Emerges as a Leading Dealer Website Supplier
"I have been with String since 2009 and I am thrilled to see their new GA Partnership. All things will be onward and upward in the future. When we reviewed the providers back in 2008 while trying to replace another local Boston based company( Dataone…"
Dec 6, 2012
Dan Fontaine commented on Ralph Paglia's blog post Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media
"Alexander, I think that software can certainly make tracking ROI of Social more manageable. I am all for it. The problems may occur when dealerships are not taking advantage of analytics or third party software to measure what is going on on the…"
Nov 19, 2012
Dan Fontaine commented on Ralph Paglia's blog post Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media
"Tough to rationalize and truly document the ROI of Social for a fair share of old school dealerships and management types. Funny thing is that is very much tough to accurately measure the ROI of old school mediums either and they never seemed…"
Nov 19, 2012
Dan Fontaine liked J.D. Rucker's blog post Social Media Reputation: Building Your Dealership Power Accounts
Nov 8, 2012
Dan Fontaine shared Matthew Kolodziej's blog post on Twitter
Nov 8, 2012
Dan Fontaine commented on J.D. Rucker's blog post Cheating with Emotions is Technically not Cheating on Facebook
"Funny, I was just speaking about this with my boss the other day when trying gain support for my movember team. If we had one or two people participate at each location and do a donation match (with a cap) I felt it would be great way to raise…"
Oct 26, 2012
J.D. Rucker and Dan Fontaine are now friends
Oct 2, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Colonial Automotive Group
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
508 328 8087
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
dfontaine at colonialvw dot com
Select All franchises/brands you are associated with
-Buick..., -Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -GMC..., -Honda..., -Jeep..., -Mazda..., -Nissan..., -Subaru..., -Used Cars..., -Volkswagen...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I have been working within the digital realm of the Automotive Industry at a dealer/group level for nearly 10 years now. I have sold, prospected, handled merchandising, trained staff, supported staff and everything in between.
"What will YOU contribute to the ADM Community?"
I have worked at Colonial Volkswagen since 2001. Since 2005 I have worked for Colonial Automotive Group as a Internet Training and Support Manager. I also play a role in gauging internet related product viability within our 14 dealership organization. In January 2010 I was promoted to E-Commerce Director and now work with all 14 Colonial Locations in training and assisting our Internet Sales Teams. I work closely with our vendors to insure we are maximizing their products within our sales process to get the best ROI.

I have been Married to my wonderful wife for 7 years and have two kids. In my spare time, I work on my vegetable garden, enjoy my PS3 and a large video game community that I am site a owner/admin/leader of, and training Brazilian Jiu Jitsu.

I truly enjoy the challenges of our dynamic marketplace and assessing products and vendors and their viability to make an impact in our showrooms. I value hard work and the continued willingness to learn from peers.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
The Cobalt Group, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, NewLeadsPlus, CUDL Autosmart, OTHERS
Reynolds ERA
Used Car Inventory Management Solutions You Use

Comment Wall (3 comments)

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At 7:30am on September 15, 2011,
Daymond Decker
Dan, thank you for the add. I hope you are enjoying G+!
At 9:55am on March 2, 2009, Ralph Paglia said…

Welcome to the ADM Professional Community! It is great to see you here... I am in my home office in Gilbert, AZ preparing for my work with several OEM's in California this week. Anyways, despite the fact that I should be doing something else, like revising internal digital marketing documents, or working on new digital advertising proposals, I just had to go online to see if there were any new Automotive Digital Marketing Professional Community members that I have not welcomed yet... Shazam, there you were, a recent addition to the ADM Professional membership that I have not yet welcomed to our community!

On behalf of both myself, and the rest of the 2,000+ member ADM Community, welcome to our online information exchange and file sharing repository... We are very happy to see you have joined our community of automotive marketing and sales professionals.

Please take a moment to share some more information about yourself and both your current and previous professional roles. We would love to see more website links from you, and some blog postings with PPT, XLS, DOC and PDF files attached are particularly welcome. And of course we all love to see and listen to your music, photo and video uploads. Because of our advertisers, I am able to pay for additional server storage capacity for ADM members to upload and have access to 1,000 GB (a Terabyte) of valuable content. So, any useful files you upload to take advantage of all this extra capacity, and share with your ADM colleagues is appreciated.

Please note that you can upload documents into any blog post, forum discussion, group, comments and other sections for ADM members to download. There are already hundreds of PowerPoints, Excel Spreadsheets, Word Doc's, PDF files and more... We would be thrilled to get you to upload a few of yours to share with the community.

VERY IMPORTANT - All of us at ADM would very much appreciate it if you could please take the time to complete your profile section by uploading a photo showing your face. Most ADM members would like to put a face with your name and profile... Based on what I have seen since starting the ADM Professional Community at the beginning of January 2008, I can promise you that you'll get more out of ADM when other members see that you have uploaded a profile photo!

I love seeing more and more automotive professionals and auto industry colleagues like yourself join the ADM community... When I checked the membership section a moment ago, I was pleasantly surprised to see that as of today, and thanks to your enrollment we are now up to over 2,000 automotive sales and marketing professionals who have joined the ADM Community... With help from automotive marketing professionals like yourself, we broke the 1,000 member mark on the 4th of July, 2008!

Amazing support from an amazing industry... Makes the aggravation of flying around the country with a guy sitting next to me who keeps sticking his elbow into my ribs, somehow worth it!

One of the greatest features that ADM provides is that you have full access to your very own blog web site within your personal profile section (here) of the ADM community. So feel free to get into the swing of things and use this website and the resources you get at no extra cost (because the ads here pay for them), as a means of sharing information, files, updates, proposals, photos, videos, etc.with your associates, customers, clients and friends!

Ralph Paglia
cell: 1-505-301-6369

Here's an article as an example of a file attached:
At 9:12am on February 25, 2009,
Todd Mathews
Hello Dan,
Just wanted to invite you to our new group.
Please feel free to join us in this new discussion, we would love your feedback.

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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