Automotive Digital Marketing ProCom

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DON GRAFF's ADM Discussions

I need BDC /Sales Manager for 5000 unit NJ Toyota Dealer wants 6000

Started this ADM discussion. Last reply by Ahmed Abdella Jan 26, 2011. 1 Reply

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DON GRAFF's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

DON GRAFF shared Mike Gorun's blog post on Twitter
Mar 12, 2013
DON GRAFF commented on Mike Gorun's blog post Your Online Reputation Is Hurting Your Customer Retention: 6 Tips To Create Customer Loyalty and Maintain Your Online Reputation
"To me Mike is hitting the nail right on the head. I can remember handling complaints as GSM and GM when our dealership flat out did the wrong thing. I believe that cool heads prevail. I would need time to research the incident so I would ask our…"
Mar 12, 2013
DON GRAFF posted a blog post

Dealer without CRM wants to develop BDC

From time to time something will still surprise me. This happened last week in Long island. I received a phone call from the dealer to meet to discuss a BDC. One of his friends had refered my company to him. I agreed to meet him. I pulled up to the dealer, nice store with good display and a Used car lot.Once inside it was like the 80s in decor. One of the sales guys greets me and I tell him I'm there to see the owner. He gets him and we go into his office and talk for about an hour. I leave and…See More
Feb 27, 2013
DON GRAFF commented on Joe Schwartz's blog post The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]
"Joe, thank you for taking the time to share with the ADM community this valuable post. I do not comment that often. You outlined and put some meat into the best Video marketing process I saw or can remember. This cohesive easy to follow process…"
Feb 13, 2013
DON GRAFF posted blog posts
Jul 26, 2012
DON GRAFF's event was featured

Digital Marketing and Technology Seminar - Paramus NJ at DeVry University Paramus Center

August 21, 2012 from 1pm to 5pm
Please visit our information page for details: http://tinyURL.com/DGASeminarsSee More
Jul 20, 2012
DON GRAFF posted an event

Digital Marketing and Technology Seminar - Paramus NJ at DeVry University Paramus Center

August 21, 2012 from 1pm to 5pm
Please visit our information page for details: http://tinyURL.com/DGASeminarsSee More
Jul 20, 2012
DON GRAFF posted a blog post

New Jersey Digital Marketing and Technology Seminar with Don Graff Automotive Consulting

INFOGRAPHIC:Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.Potential customers have started to evolve from simple website browsing to using mobile. With 18% of the share of all mobile phones being "smartphones" and a growing…See More
Jul 20, 2012
DON GRAFF shared Mike Warwick's blog post on Twitter
May 7, 2012
DON GRAFF shared Mike Warwick's blog post on Facebook
May 7, 2012
DON GRAFF commented on Mike Warwick's blog post Is Anyone Using Sales Managers to Manage Their BDC?
"Mike and Bill, I feel the way you do about a seasoned manager especially in a large department of 10 or more people. In fact one of our clients has a director, the marketing manager and a sales manager responsible for the BDC performance and …"
May 7, 2012
DON GRAFF liked William Finsilver's profile
May 7, 2012
DON GRAFF and Ronda Miller are now friends
Mar 4, 2012
DON GRAFF commented on Cliff Banks's blog post Data, Data, Data...
"great examples of using data that exists internally marrying it to several software tools and executing on a new level. thank you Cliff for showing this to our community. I have known Chris since the first digital dealer in 2005 and have visited him…"
Oct 13, 2011
DON GRAFF liked Chip King's discussion Shouldn't we be "training' the caller too?
Sep 25, 2011
DON GRAFF replied to Chip King's discussion Shouldn't we be "training' the caller too?
"Chip, that is exactly how we do it. In the 6 weeks we are working with our client together we moved to 67%. We expect to get to 75%. Also the grosses are up $375 per copy. The client is very excited about the continuos improvement. It is a pleasure…"
Sep 25, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
DON GRAFF MARKETKETING
Location
BELLE MEAD NJ
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Marketing Services Provider, Dealership Solution Provider
REQUIRED: Your Business Phone Number
908-625-1697
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://NJAUTOJOBFAIR.COM
YOUR Email address for business contacts
DON@DONGRAFFMAREKTING.COM
Your Mobile Phone Number, Direct Business Line or Alternate Number
908-625-16+97
Select All franchises/brands you are associated with
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ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
CASH FOR CLUNKERS MARKETING INITIATIVES
What will YOU contribute to the ADM Community?
30 YEAR IN AUTO BUSINESS, NADA DEALER ACADEMY GRAD, DALE CARNEGIE, MARITZ SALES PERFORMANCE, GOAL, BOSTON MA ADVANCED TEAM BUILDING CERTIFIED, TRAIT CERTIFIED. TOP 10 INTERNET DIRECTOR DIGITAL DEALER 2006
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://CHECKEREDFLAG.COM
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://WWW.AUDIMANHATTAN.COM
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://WWW.CARS.COM
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://WWW.AUTOUSA.COM
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://WWW.EDMUNDS.COM
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://WWW.YOUTUBERALPHPAGLIA.COM
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Automark, Reynolds Web Solutions, The Cobalt Group, Izmocars, Clickmotive, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Liquid Motors, Jumpstart, AutoNetUSA, Cars.com NewLeadsPlus, CarsDirect.com, InvoiceDealers.com, NewCars.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds Power (UCS), Arkona
Used Car Inventory Management Solutions You Use
HomeNet, AAX

DON GRAFF's ADM Blog

Dealer without CRM wants to develop BDC

Posted on February 27, 2013 at 11:02am 0 Comments

From time to time something will still surprise me. This happened last week in Long island. I received a phone call from the dealer to meet to discuss a BDC. One of his friends had refered my company to him. I agreed to meet him. I pulled up to the dealer, nice store with good display and a Used car lot.

Once inside it was like the 80s in decor. One of the sales guys greets me and I tell him I'm there to see the owner. He gets him and we go into his office and talk for about an hour.…

Continue

The 7 Habits of a Strong Internet Sales Process - Part 2 of 2

Posted on July 26, 2012 at 6:05pm 0 Comments

The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

 

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

Continue

The 7 Habits of a Strong Internet Sales Process - Part 1 of 2

Posted on July 26, 2012 at 5:30pm 0 Comments

The “7 Habits” of a Strong Internet Sales Process

Why our Internet Sales Process matters more now than it ever has, and the seven key points we must execute to be successful.

By: Henry Staniecki

 

Advanced customer-attracting tactics like SEO and Social Media Marketing are a big focus in the retail automotive industry right now. A great many tools are being developed by every vendor imaginable to take advantage of the latest…

Continue

New Jersey Digital Marketing and Technology Seminar with Don Graff Automotive Consulting

Posted on July 20, 2012 at 10:58am 0 Comments

INFOGRAPHIC:
Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?
Dealership Digital Marketing Infographic
As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.
Potential customers have started to evolve from simple website browsing to using mobile. With 18% of…
Continue

How Professional Are Your Professionals?

Posted on May 7, 2011 at 7:30pm 0 Comments

Here at Don Graff Automotive we often implement a series of test calls to dealerships in order to assess how well they handle incoming sale’s inquires. These “mystery shopper” calls can tell us what the current aptitude of a dealership is and what problem areas we’ll need to focus upon when it comes to the consulting end of the services we provide. In a perfect world, where every dealership possessed a well-trained staff of business development center employees, each call would be handled…

Continue

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