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Criss Castle
  • Female
  • Long Island City, NY
  • United States
  • Leader Auto Group - Long Island…
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Criss Castle's ADM Friends

  • Marc LaMassa
  • Chad Coates
  • John Cowan
  • Nick Risucci
  • Jason Graciano
  • Rachel Haro
  • Alexis Page
  • Aaron Hassen
  • Dan Weik (pronounced wick)
  • Shereef
  • Matt Tucker
  • william robb
  • Keith Shetterly
  • Paul N. Long
  • Ralph Paglia

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Criss Castle's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Criss Castle commented on J.D. Rucker's blog post To Whoever is Calling this "Social" Media, Please Stop. You're Embarrassing Us All.
"It's interesting how some vendors present their strategies: A Recent Vendor: I've been doing this for hundreds of dealers across the country for more than 3 years. This is what we do for everyone.  Me: I understand, but I only care…"
Feb 13
Criss Castle posted a video

Meet Criss Castle At NADA and Learn How You Can Use IntellaCar At Your Dealership

Criss Castle used iPads to help Long Island City Hyundai rise to the top in 16 months, becoming New York City's #1 Hyundai dealership for CPO and premium mod...
Jan 21
Criss Castle posted videos
May 5, 2013
Criss Castle commented on Todd Vowell's blog post Car Dealers, Fire All Your Salespeople Today!
"Tom Gorham,  I'll be right over to Apple Chevrolet for that experience! LOL  In all seriousness, Todd Vowell, the notion that technology would eliminate the need for customer service, product knowledge, explanation and demonstration…"
Mar 15, 2013
Criss Castle commented on Todd Vowell's blog post Car Dealers, Fire All Your Salespeople Today!
"Comment by Criss Castle 1 second agoDelete Comment This entire post is ridiculous. Let's start the beginning...not only do you suggest dealer begin by "creating a BDC. We would hire women between 35-50, pay them $20 an hour to…"
Mar 15, 2013
Criss Castle replied to Ralph Paglia's discussion Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender Stereotypes
"Really? That is about the most unbelievable comment I have yet to read. You are quite the character. I almost can't type as I'm laughing too hard. "
Jan 30, 2013
Criss Castle commented on Keith Shetterly's blog post Sex Sells, Stupid!
"The dynamics between men and women and the sexual climate of humans is a powerful motivator.   This is in fact the very reason that sex will continue to be a part of marketing and advertising. Whether blatant or discrete, direct…"
Jan 30, 2013
Criss Castle commented on Keith Shetterly's blog post The Good Ol’ Boy Network (GOBN) Limits Dealer Success
"Keith,  Your view is very interesting and one that is quite common. Let me share with you another view; one that might surprise you. I don't want to be in the Good Old Boy Network; I am a woman. I prefer to be treated as a lady and…"
Jan 30, 2013
Criss Castle posted a video

Leading Auto Dealers Share Their Secret to Triple Digital Percentage Sales Growth with ResponseLogix Succesful digital dealers such as Criss Castle of Leader Auto Group, representing Hyundai and Mazda, Shaun Kniffin with Germa...
Jan 30, 2013
Criss Castle commented on Keith Shetterly's blog post Sex Sells, Stupid!
"Yes, sex does sell. It's probably the single largest market in the world: Sex. So, I'm wondering, when do the "products" come out at NADA geared toward those women decision makers such as myself? If it makes you internally happy,…"
Jan 30, 2013
Criss Castle replied to Ralph Paglia's discussion Attacking People in Social Media Based on Appearance, Sexual Orientation or Gender Stereotypes
"Thank you! I'm just so busy with all of these call tracking system, new CRM, always training on something and turning fires into BBQ. I'll write more..."
Jan 30, 2013
Criss Castle posted a video

Criss Castle - Digital Road to the Sale - Step 1 Criss Castle presents Step 1 in the "Digital Road to the Sale." Castle is known for her expertise building an online chat plat...
Oct 22, 2012
Criss Castle is now friends with John Cowan, Chad Coates and Marc LaMassa
Sep 18, 2012
Criss Castle commented on Criss Castle's blog post Maximize Your Auto Classified Images for Branding & Promotion
"Thank you! We are putting it to use in NY."
May 25, 2012
Criss Castle and Nick Risucci are now friends
May 25, 2012
Criss Castle updated their profile
May 25, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Leader Auto Group - Long Island City Hyundai, Garden City Mazda, Huntington Mazda, Exotic Classics
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Car Dealer, Dealership Manager, Dealership Marketing Professional - Tier 3, Consultant, Technology Professional
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Your Mobile Phone Number, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
16-Hyundai, 29-Mazda, 44-OEM Certified Used Vehicles
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Criss Castle has moved to New York and serves on the senior managment team for Leader Auto Group.

A former college advertising and e-marketing professor, Criss Castle has more than 14 years of sales and marketing experience, including tenure with Group1 Automotive,, AutoTrader and automotive sales management with Joe Cooper Ford, Dub Richardson Toyota and Shawnee Mission Hyundai. Castle is a forward thinking executive manager of people and creative advertiser. Her creativity and unique twist on auto advertising defines Castle's approach both online and on the showroom. Castle's natural talent is to develop practical processes and define the technologies that support those processes most effectively. She has the ability to hold multiple viewpoints: consumer, sales, service, management, dealer principle and vendor views, while simultaneaously listening to each position and learning from each view. Criss Castle is the professional who will take an idea from concept to fruition and will gather the support to deliver it to implementation.

In fact, third party research by reflects her ads and visionary style helped a large Ford dealership increase its traffic by 10 times from its previous year. When you read Castle's clever ads, you'll know instantly that she takes a truly fresh approach! And its proven to work. While with, Castle’s creative ad writing assisted a Kansas City area Mazda dealership increase its traffic by 4 fold within 30 days.

Most recently, Castle’s cost effective organic approach with Shawnee Mission Kia’s Google presence has provided the company with 17 times the active Google traffic in a year over year comparison.
Castle is an experienced, competitive sales manager, enthusiastic and supportive sales trainer and dynamic public speaker. Castle’s reputation and thought-provoking nature led to ResponseLogix’s recent invitation to join their national Dealer Council. In bottom line measures, Castle’s marketing, training and managerial leadership program has assisted Shawnee Mission Hyundai in advancing from 3rd or 4th in sales volume in 2009 to number one ranking sales volume Hyundai dealership in the district for 2010.
In addition, under Castle’s leadership, Shawnee Mission Auto Group has the top ranking certified Hyundai and certified Kia dealerships in Kansas and Missouri.
What will YOU contribute to the ADM Community?
Ecommerce marketing is Castle's forte. She is creative and relentless in her efforts to be the best. Hence, her competitive drive has paved a path to continue learning from the best talents. Castle believes her MBA in marketing and her continued desire to learn have been an integral part of her success.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your TWITTER profile, or one you recommend (ie;!/crisscastle
Your FACEBOOK Profile/Page, or one you recommend (ie;
Your YouTube Channel, or Video site you recommend (ie;
The Cobalt Group, BZ Results,, Dealerskins, Izmocars,
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, AutoUSA, iMotors, Reply,, NewLeadsPlus, DealerLink, eLeads,, Next Phase media
ADP, Reynolds ERA
Used Car Inventory Management Solutions You Use
HomeNet, AAX, vAuto

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Criss Castle's ADM Blog

Maximize Your Auto Classified Images for Branding & Promotion

Posted on May 19, 2012 at 5:00pm 5 Comments

After you upload all your vehicle images to classified sites do you have room left over for more images? Don't waste them, they are a perfect opportunity to build your brand and promote your services.

Location, location, location! Where have you heard that before? When it comes to the location of your message, whether it's in the form of text, visual graphics or video, digital location is equally as important as a dealership's physical location.



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At 12:37pm on February 28, 2012, Keith Shetterly said…

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