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Craig Lockerd
  • Male
  • Mays Landing, NJ
  • United States
  • AutoMax Recruiting and Training
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Craig Lockerd's ADM Discussions

Recruiter/Trainers Needed in January!

Started this ADM discussion. Last reply by Craig Lockerd Dec 14, 2013. 1 Reply

AutoMax Recruiter/ Trainers Needed Now

Started this ADM discussion. Last reply by Craig Lockerd Nov 21, 2013. 1 Reply


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Craig Lockerd's blog post was featured


WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would certainly search Google and read as many examples as you possibly can on this…See More
Nov 20
Craig Lockerd liked Craig Lockerd's blog post WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????
Nov 12
Craig Lockerd posted a blog post


WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would certainly search Google and read as many examples as you possibly can on this…See More
Nov 12
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May 22
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Internet Sales 20 Automotive Recruitment People Want to Work for You! Put YOU in your help wanted ads, people want to work for you, not your building. Danny Benit...
May 22
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Internet Sales 20 Automotive Recruitment Diversity in Hiring Don't just count the amount of traffic, people coming into your dealership, who are these pe...
May 20
Craig Lockerd's video was featured
May 20
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May 17
Craig Lockerd posted a video

Internet Sales 20 Group Craig Lockerd Online Dating-Online Help Wanted ads At Internet Sales 20 Conference Craig Lockerd talks about a case study to draw parallels bet...
May 16
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Craig Lockerd Presentation at Internet Sales 20 Group About People Craig Lockerd talks at the internet sales 20 group conference in Atlantic City. The four P's Product, promotion,...
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Apr 24
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
AutoMax Recruiting and Training
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Supplier, Advertising Agency, Marketing Services Provider, Consultant, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
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Select All franchises/brands you are associated with
1-Acura, 7-Chevrolet, 8-Chrysler, 9-Dodge, 13-Ford, 14-GMC, 15-Honda, 16-Hyundai, 17-Infiniti, 20-Jeep, 21-Kia, 30-Mercedes-Benz, 32-Mitsubishi, 35-Porsche, 38-Scion, 40-Subaru, 43-Toyota, 46-Volkswagen, 47-Volvo, -Acura..., -Aston Martin..., -Audi..., -BMW..., -Buick..., -Cadillac..., -Chevrolet..., -Chrysler..., -Dodge..., -Ferrari..., -Ford..., -GMC..., -Honda..., -Hummer..., -Hyundai..., -Infiniti..., -Isuzu..., -Kia..., -Land Rover..., -Lexus..., -Lincoln..., -Mazda..., -Mercedes-Benz..., -Mercury..., -MINI..., -Mitsubishi..., -Nissan..., -Pontiac..., -Porsche..., -Saab..., -Saturn..., -Scion..., -Smart..., -Subaru..., -Suzuki..., -Toyota..., -Used Cars..., -Used Trucks..., -Volkswagen..., -Volvo..., Acura, Aston Martin, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ferrari, Fisker, Ford, GMC, Honda, Hummer, Hyundai, Infiniti, Isuzu, Jaguar, Jeep, Kia, Lamborghini, Land Rover, Lexus, Lincoln, Lotus, Maserati, Maybach, Mazda, Mercedes-Benz, Mercury, MINI, Mitsubishi, Nissan, Pontiac, Porsche, Rolls-Royce, Saab, Saturn, Scion, Subaru, Suzuki, Tesla, Toyota, Volkswagen, Volvo
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
AutoMax Recruiting & Training offers ALL Dealers,large and small,new and used a Low Fee,Turn Key, Guaranteed solution to their need for Committed,Trained Salespeople With No Bad Habits! Nearly 11,000 Recruiting Campaigns and over 100,000 Salespeople Trained over last 13 years. Ziegler SuperSystems and AutoMax together at least! We also offer full range of services, Direct Mail...Troy Spring and Dealer World No GIFT SEEKERS!!!!.....Social Media with David Johnson and Hire The Winners...and Full Staffing services with AutoMaxHire!
What will YOU contribute to the ADM Community?
Owner of AutoMax Recruiting and Training.I started washing cars at my fathers Plymouth store in 1972....whoa....typed out that really IS a long time ago.
All depts,plus consultanting,turnaround deals....and for the last 13 years of my life the honor of owning AutoMax and working with great dealers across N America and Puerto Rico and affectting so many lives in a positive way with the way assist people into our industry!
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or UGC site you recommend (ie;
INVENTORY MERCHANDISING or listing site you recommend (ie;
Your TWITTER profile, or one you recommend (ie;
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INTERNET LEAD Suppliers You Have Experience Using
OTHER, Not Applicable
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Craig Lockerd's ADM Blog


Posted on November 12, 2014 at 11:25am 0 Comments


Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership.  I would…


My First Sale

Posted on December 11, 2012 at 7:00pm 12 Comments

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”, which probably was true due to the fact there were at that time only about 40…



Posted on November 24, 2012 at 2:58pm 5 Comments


Did You Hire Them Dead

or Kill Them After You Got…


My First Car, What Was Yours?

Posted on November 15, 2012 at 3:30pm 17 Comments


Just those three words evoke all types of emotions and…


Comment Wall (18 comments)

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At 5:20pm on December 28, 2009, Craig Lockerd said…
Lets get the year started the right way staffed with "Committed,Well Trained Salespeople with No Bad Habits!" AutoMax has developed the industry's 1st 3 for 2 Salesperson Recruiting Campaign..You know you will be looking for people throughout the year and we have come up with an inexpensive way for you to do just that! You get 3 classes at ANYTIME during the year for the price of only 2! You save $1075! Give us a call to get started and have a safe and Happy New Year! Short Video with info about what we do.
At 8:38am on December 7, 2009, Craig Lockerd said…
What’s the first thing you think of when you here the words”Hiring or Recruiting Salespeople”? …..NO TIME, COSTLY, PLACING ADS THAT DON’T WORK,INTERVIEWING,TURNOVER,TRAINING,JUST ONE BIG PAIN IN THE A__ We Get it and have the Solutions! Same is Lame, what used to work just doesn’t anymore! NEWS FLASH!!!!!!!....We are in a CONTRACTING MARKET and the industry is a constantly moving target[no kidding,genius] YOUR focus MUST be on profitability and gaining market share,not running pricey ads that don’t get you the right people,no time to properly interview and the initial training……. FORGET ABOUT HAVING THE NEW SALESPEOPLE TRAIL SIX CAR SAM>>>>>>AINT GONNA GET IT! NOW…think about this,a PROACTIVE,seamless turn key,low fee guaranteed recruiting and training solution that will provide you with “plug and play” PROFESSIONALS that are COMMITTED to a CAREER and have NO BAD HABITS. DON’T STOP THINKING YET We know you can pick up 1 or 2 “seasoned vets” from a store that’s SLOW or that CLOSED DOWN near you, but typically all you are getting there is somebody with a little product knowledge, best case…….WORSE CASE, the same bad habits they picked up from the store that CLOSED………….MAKES NO SENSE!!!!!! Are you willing to do what your competition just won’t do? Its increase market share time folks and one of the major pieces you MUST have are good people, COMMITTED people….and THAT”S WHAT WE PROVIDE! We have conducted over 10,000 recruiting campaigns and now they come with GUARANTEED RESULTS, no risk to you…..BIGGEST NO BRAINER IN THE HISTORY OF EARTH! Let us leave you with these last two thoughts…..what if, you’re just this close{thumb and index finger almost touching} to getting what you want and need………”Don’t wait, the time will NEVER be JUST right”
At 8:36am on November 23, 2009, Craig Lockerd said…
At 10:06am on November 19, 2009, Craig Lockerd said…
At 2:21pm on November 17, 2009, Craig Lockerd said…
Please get this info to decision maker at your store!Today at 4:46pmAutoMax is announcing the Most Advanced,Turn Key,Low Fee,Guaranteed....LEAD PROVIDER in the WORLD[AUTOMAX BLASTER tm]...yes I said lead provider,some companies waltz around that word and pretend to be everything but....perhaps one of the reasons that they CAN"T COMPARE to what we have!...Sorry about the CAPS....but we are PUMPED....we have a dealer 404 leads,27 deals,$2425 per car 2123% R.O.I......oh....ONE MONTH!!!!!!!!!...Thats real math friends...NOBODY CAN DO THIS BUT AutoMax Blaster .........800-878-5090 press 2
At 5:52pm on November 16, 2009, Craig Lockerd said…
HUGE NEWS......Contracts were signed today,info going out to reps[AutoMax Trainers] and potential reps tomorrow,agreements and training materials to follow right after that...release to Dealers by end of this week!!!!!!!!!!!!!!!!!!!!!!!!!!!!
At 9:17am on November 4, 2009, Thomas A. Kelly said…
Thank You.
Tom Kelly
At 8:01am on September 23, 2009, Craig Lockerd said…
Please check out our site pretty cool!
At 10:02am on September 15, 2009, Craig Lockerd said…
Well "Stud's and Studette's"....lets talk about marketing,prospecting,client development,relationship building or whatever name you want to attach to building your business.My Business ,you say? Yes it is your business,the dealer out of the kindness of his or her heart{yea right} has given you a place to open your business,give you inventory to sell,people to maintain the products you sell,a complete admin staff and management team to assist you,adverting and on and on and on......and ALL that will....."make you a living"......but,for those of you that WANT need to DO MORE.....Ok,its honesty time,how many of you have been on or looked at a dating site or know someone you has?.....If you Google dating sites 46,800,000 entries show is relationship that we have that out of the way what does that to do with you making money?.....Social Networks,building relationships from a business point of view!!!!! This is a MUST for a salesperson in this market.....letting people know what you do....kind of like an electronic business car that MILLIONS of people can see....FaceBook is the 3rd largest website in the WORLD....over 3,000,000 daily MUST have a profile on FaceBook with pictures,video if you can and info about you,what you do and where you work....and keep it business,it's NOT a dating site! MySpace,Plaxo,LinkedIn,Naymz are some more Business Social networking sites.Build your own website....for FREE at .This will take a bit of your time,but the potential return is OUTSTANDING....and....IT"S FREE!!

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