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Courtney Evans
  • Chicago, IL
  • United States
  • Affinitiv
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Courtney Evans posted a blog post

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to increase customer loyalty and…See More
Friday
Courtney Evans's blog post was featured

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be…See More
Oct 24
Courtney Evans posted a blog post

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be…See More
Sep 13

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Courtney Evans's ADM Blog

5 Essential ORP Communications

Posted on November 8, 2019 at 6:36am 0 Comments

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

Continue

Use Data to Improve the Customer Experience

Posted on September 13, 2019 at 7:30am 0 Comments

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

Continue

Use Customer Data to Build Better Relationships

Posted on August 9, 2019 at 7:15am 0 Comments

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.

 

Yet it’s difficult to deny the advantages of data-driven marketing:

 

  • 2 out of 3 leading marketers admit…
Continue

Increase Your Marketing ROI with 3rd Party Data

Posted on June 21, 2019 at 7:16am 0 Comments

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

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