Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Cory Mosley has not received a gift from an ADM Member
Life inside the dealership is an experience only those who have been there can appreciate. Whether you are in sales or service, each department carries its own unique challenges. Let’s face it, the job is monotonous. And, after every successful month, you get the pleasure of starting from zero once again. So, what can you do to be successful?
Most would agree that the answer lies in your people skills, technique and ability to adopt a mindset that stops you from falling into a “move…Continue
Let’s explore a simple 3-step approach that will help improve any dealership department.
1. What am I doing now?
Do you clearly understand the road to revenue or process flow from origination to transacting business?
For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…Continue
Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.
In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales…Continue
The coaching and development of sales staff always sounds like the right thing to do, but very rarely is it done consistently and, more importantly, properly. Many times, we assume the best person for the job is the one with a manager’s title. Unfortunately, that’s not always the case.
Take a recent conversation I had with a sales manager. He remarked to me that one of his salespeople was on thin ice because he…