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Cort Johnson
  • Cambridge, MA
  • United States
  • SCVNGR
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  • Gary Weinberg
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  • Ryan Gerardi
  • Ralph Paglia

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REQUIRED: Name of Your Dealership, Business or Organization:
SCVNGR
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Marketing Services Provider, Technology Professional, Dealership Solution Provider
REQUIRED: Your Business Phone Number
585-820-3117
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://scvngr.com
YOUR Email address for business contacts
cort at scvngr dot com
Your Mobile Phone Number, Direct Business Line or Alternate Number
585-820-3117
Select All franchises/brands you are associated with
-Chevrolet..., -Chrysler..., -Dodge..., -Ford..., -Honda..., -Hyundai..., -Jeep..., -Kia..., -Mazda..., -Nissan..., -Scion..., -Subaru..., -Toyota..., -Volkswagen...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
Over the past two years we've changed the way the 18-35 year old demographic buys products, especially cars.

We put on city-wide, car selling events across the country that pull out hundreds of qualified buyers and get them going through the car buying process by interacting with the dealership's sales staff and vehicles.

Take a look for yourself... http://vimeo.com/13455549
What will YOU contribute to the ADM Community?
I'm passionate about the way that technology is changing the landscape in which we buy and sell products.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://stamfordvolvo.com/index.htm
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://mightymopars.ning.com/
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/marazzinissan
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/#!/pages/SCVNGR/114689945563?v=wall&ref=ts
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/watch?v=IhtTYiHPlXY
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable...

Cort Johnson's Videos

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Cort Johnson's ADM Blog

2 Ways to Engage with your Cutomers to Create Lasting Relationships

Posted on July 14, 2010 at 11:26am 0 Comments

I've spent the past 3 months researching dealerships' online marketing strategies. I've seen tons of dealership websites, Facebook pages and Twitter streams and aside from a select few instances I've found that many dealerships miss the boat when it comes to the opportunity the social web presents.



I'll focus on 2 small opportunities that will help kickstart a dealership's ability to acquire more sales and service customers.



Don't be pushy,… Continue

Comment Wall (5 comments)

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At 9:07pm on July 19, 2010, Ryan Gerardi said…
Good stuff Cort. I viewed the video and made a blog post about it. Here, check it out - http://blogproautomotive.com/internet-marketing/jay-wolfe-toyota-race-for-the-ride-with-scvngr/
At 2:20pm on July 19, 2010, Ryan Gerardi said…
Want to let you know Cort I shared this with the few dealers I had mentioned. One of them is friends with your St. Louise dealer. You will have to publicize the results of the event here.
At 7:02pm on July 6, 2010, Eric Robicheaux said…
Cort, we can talk about it. It is a challenge to hit that younger demo, but we do it with key words in google and targeted radio advertising. I would love to talk to you more about it.
At 7:28am on June 30, 2010, Ryan Gerardi said…
By the way, check out this video we did for a dealer where in the beginning we show how to check in using 4sq. This was shortly after 4sq hit the 100k mark in users.

http://blog.vinart.com/lehigh-valley-life/lehigh-valley-auto-show/
At 2:23pm on June 22, 2010, Ryan Gerardi said…
Hi Cort. Thanks for connecting. I checked out SCVNGR.. Looks nifty. We plan to roll out some Foursquare-specific offerings soon. I take it you are looking for angles in automotive online retail, or already have some.
 
 
 

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