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Cort Johnson
  • Cambridge, MA
  • United States
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Over the past two years we've changed the way the 18-35 year old demographic buys products, especially cars.

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2 Ways to Engage with your Cutomers to Create Lasting Relationships

Posted on July 14, 2010 at 11:26am 0 Comments

I've spent the past 3 months researching dealerships' online marketing strategies. I've seen tons of dealership websites, Facebook pages and Twitter streams and aside from a select few instances I've found that many dealerships miss the boat when it comes to the opportunity the social web presents.

I'll focus on 2 small opportunities that will help kickstart a dealership's ability to acquire more sales and service customers.

Don't be pushy,… Continue

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At 9:07pm on July 19, 2010, Ryan Gerardi said…
Good stuff Cort. I viewed the video and made a blog post about it. Here, check it out -
At 2:20pm on July 19, 2010, Ryan Gerardi said…
Want to let you know Cort I shared this with the few dealers I had mentioned. One of them is friends with your St. Louise dealer. You will have to publicize the results of the event here.
At 7:02pm on July 6, 2010, Eric Robicheaux said…
Cort, we can talk about it. It is a challenge to hit that younger demo, but we do it with key words in google and targeted radio advertising. I would love to talk to you more about it.
At 7:28am on June 30, 2010, Ryan Gerardi said…
By the way, check out this video we did for a dealer where in the beginning we show how to check in using 4sq. This was shortly after 4sq hit the 100k mark in users.
At 2:23pm on June 22, 2010, Ryan Gerardi said…
Hi Cort. Thanks for connecting. I checked out SCVNGR.. Looks nifty. We plan to roll out some Foursquare-specific offerings soon. I take it you are looking for angles in automotive online retail, or already have some.

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