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On-demand digital marketing (outsourcing) - yay or nay?

Started Nov 22, 2016 0 Replies

Does anyone here use an online marketplace like Upwork, eLance, Fiverr, etc. for any of their marketing? I'm trying to understand if it's something dealers use, like, or don't like and why. I think…Continue

Tags: digital, advertising, website, management, design

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Welcome, WheelsTV!

Latest ADM Activity - Click "More" at bottom! commented on Stan Sher's blog post Digital Dealer 17 Review with Stan Sher
"Great review! I thought the show was well attended, and better than Atlantic City. Looking forward to the next."
Oct 1, 2014 commented on Ralph Paglia's blog post Dean Evans: Former CMO and Subaru Marketing Chief Takes On LotLinx CEO Role
"The video demo of this product is very misleading. The demo video search for Audi A4 shows results for Clearwater, FL then clicks through to show VDP for Audi A3 in Des Moines, IA... ? I think the overall presentation and product is good, but the…"
Sep 27, 2014 commented on Brian Cox's blog post Don’t Let Your Video Become a Flash In the Pan
"Great article but I'm surprised to hear that Flash-only video is still a thing today. This was a hot topic several years ago, so I'm hoping many have found resolve since, as it's a disservice for any provider to still be providing…"
Sep 2, 2014 commented on CDK Global's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"@Manny - I just did the same longtail search and only got two video results, so perhaps the results we're seeing differ due to the fact that Google is localizing the results per our locations (I'm in CA)."
Aug 19, 2014 commented on CDK Global's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"@Manny - Results look good, but your screenshot validated my statement of how they're giving more weight to YouTube as opposed to other video sites and/or sites with authority who also have video."
Aug 19, 2014 commented on CDK Global's blog post What Your Dealership Needs to Know About the Google Pigeon Update
"This latest update saw some changes to the way Google is handling video search results as well. They're giving a lot more weight to YouTube, at the same time, lessening the amount of video results. Big hit for the VSEO'ers out there who…"
Aug 15, 2014 commented on sara callahan's blog post Vendors: Don’t Be So Darn Annoying!
"As a vendor of video test drives, we are thrilled to hear this. We take great pride in providing 1-on-1 support to all our dealer clients and NOT automatic responses. Customer Service is the most important part of the product and the journey. Great…"
Jul 16, 2014 replied to Ken Beam's discussion How we enhance our VDPs at the Douglas Auto Group utilizing Video - Shared by Ken Beam
"Nice work, Ken! Let's connect at DD16 next week. We're booth #522."
May 3, 2014 posted videos
Apr 8, 2014 joined Ralph Paglia's group


This group is for content and discussions related to the use of the TrueCar automotive sales and lead generation system.See More
Jan 16, 2014 joined Ralph Paglia's group
Jan 16, 2014 joined Ralph Paglia's group

Content Marketing

What is Content Marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer…See More
Jan 16, 2014 commented on Ralph Paglia's group Inventory Marketing for Car Dealers
"This is a GREAT study put out by Cobalt on inventory best practices: The_2014_Inventory_Shopping_Experience_Study%20copy.pdf"
Jan 16, 2014 joined Ralph Paglia's group

Inventory Marketing for Car Dealers

This group is for all things related to Car Dealers managing and marketing their vehicle inventory...
Jan 16, 2014 commented on Timothy Martell's blog post 3 Reasons to Fire Your Website Vendor Today
"Do these vendors offer advanced SEO/content marketing packages wherein you can get unique content written for the site? Or is this included in a basic website package? I'd be interested to see how this is being marketed, and/or if unique…"
Jan 16, 2014 joined Manny Luna's group

Microsites for Car Dealers SEO ~ Geotargeting

 Microsites are typically used in web design to add a specialized group of information either editorial or commercial. Such sites may be linked in to a main site or not or taken completely off a site's server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific…See More
Jun 18, 2013

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REQUIRED: Name of Your Dealership, Business or Organization:
WheelsTV/Automotive Networks Corporation
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Advertising Agency, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider
REQUIRED: Your Business Phone Number
REQUIRED: YOUR Business Website URL (ie;
YOUR Email address for business contacts
Select All franchises/brands you are associated with
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ADM is a Professional Network, describe: "Why should anyone do business with you?"
We make video test drives to help OEM's and dealers educate, engage, and move consumers down the purchase funnel into buying a new or used vehicle.
"What will YOU contribute to the ADM Community?"
We're a 20+ year experienced television production company with the skills and know-how to produce quality test drive videos of cars out on the road -- where they are supposed to be seen. As the CTO I'm passionate about innovative technologies that allow us to put more cars in front of more people, empowering consumers and their automotive lifestyle.
CAR DEALER or OEM Website you recommend (ie;
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INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page, or one you recommend (ie;
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Reynolds Web Solutions, Liquid Motors, The Cobalt Group,,, Gumiyo, Clickmotive,, DealerFire, Other
INTERNET LEAD Suppliers You Have Experience Using
Dealix,, OTHERS
Not Applicable
Used Car Inventory Management Solutions You Use
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At 9:11pm on October 2, 2011, Ralph Paglia said…
Thanks for the message... I have heard about WheelsTV and would like to learn more about the products you offer.

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