"Haha, you caught me! I guess I have fallen into the camp that attempts to simplify everything into SEO and SEM for Paid vs Organic. I know that I am not alone on this, as I have gotten into many a debate over if we can continue using SEM as an…"
I think that the trouble is not with SEO, but what passes for SEO from many of the large vendors out there... while of course there are tons of great SEO strategies that exist, at the end of the day there are some results that…"
I would really like to see an example of dealership that is able to deliver the same traffic that would of been delivered via SEM from SEO... simply because the proper PPC strategy would be targeting different customer base.…"
"This shouldn't surprise anyone, SEM is like the heroin of internet traffic, it works quickly, delivers results that nothing else can, can be extremely costly if you make a mistake, and send you into withdraw when you try and stop!
"Although it may have the most views, the Honda's CRV/Ferris Ad was very poorly received by most people that I have spoken with, and according to most blog sites. The Clint Eastwood/ Chrysler ad was by far the best, and I…"
"Your right Ken, there is so much information out there that there is no reason to not be educated. I have gone ahead and ordered this book, we use Google Analytic's exclusively and it would be great to have a better resource for our…"
"For anyone that is looking for a real in-depth look at Google Analytics, Google offers free online training for the Analytics IQ Certification. This will take MUCH longer than 10 minutes, and is MUCH more than is necessary, but a good free resource…"
This is a great point, would be great to have integration with other social networking other sites, Facebook, Twitter and Linked-In would be perfect. But... I don't see that happening anytime soon, Google has made it…"
What we are seeing today is just the infancy of social media integration into search. As with anything, the first stages are going to have their struggles to find the "just right" combination of features, but in a…"
"Brittany, so you are for or against Google+ integration in SEO Results? You didn't really state an opinion one way or the other.
IMHO, this is going to be FANTASTIC for the end user, and probably not that great for internet marketing…"
"This is a really great guide, thank you for putting this out there Brian. I will be taking a deeper look into this over the weekend.
I hope 2012 is the year of awakening for dealers who aren't taking the time to do this type of analysis.…"
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