Ralph Paglia will share his insights on guerrilla marketing and competitive advertising strategies for the web.With today’s technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition’s customers away from them. What are some online tools and techniques that dealers can use to see exactly which keywords the competition is bidding on in Google? How can dealers and managers use…See More
"We have the opportunity to create fans-for-life of non-customers as well. I got pulled over recently for having a tail-light out on my truck. I was parked right across from a local fried chicken place. While the officer was writing me up, an…"
"True, there are a few, a very vocal group, but just a few that you can never please. I've found that with most just listening to their problems and making an effort to resolve them goes a long way.
We had a bad review just recently on…"
"We have a lot of great reviews and since I came on as Marketing Manager, I've been the one responding to our few negative reviews myself. I always follow your advice here, I don't engage on the specifics and I offer to work with the person…"
"I'm with you, David. I wish it was easier to motivate the sales team to think of the long-term benefits of building relationships. A few of our guys get it, and have done very well for themselves that way, but most of them just think in terms…"
"Couldn't agree more, Stephen. Burger King is a great example. My comment was to urge striking a balance between short-term and long-term goals. McDonalds is also a great example. They work hard at building brand as well as selling product and…"
"We just started an internal contest for the sales staff where we give 5-points for a review and 2-points for every testimonial. Winning salesperson in each store get's a bonus and the winner overall get's a bonus on top of that. Customers…"
"Creating a sense of urgency in any ad medium is critical in the short term, but we shouldn't loose sight of the long term benefits of building a brand impression in the mind of the viewer. Most of the people on that couch are not buying a car…"
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