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Clifford VanMeter
  • Kalamazoo, MI
  • United States
  • Express Auto
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Why do so many auto dealer websites suck?

Started Jan 26, 2012 0 Replies

I just added this as a post at Clifford the Big Read Blog --…Continue

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Clifford VanMeter's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Clifford VanMeter is now friends with Cody Flynn and Tom Gorham
Jun 21, 2012
Clifford VanMeter is attending Patric Timmermans's event
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Free webinar with Ralph Paglia: Guerrilla Marketing and Competitive Advertising Strategies at http://www.dealerwebinars.com

June 27, 2012 from 9am to 10am
Ralph Paglia will share his insights on guerrilla marketing and competitive advertising strategies for the web.With today’s technologies and the sophisticated messaging and advertising systems available, there are more ways than ever before for aggressive dealers and managers to take their competition’s customers away from them. What are some online tools and techniques that dealers can use to see exactly which keywords the competition is bidding on in Google? How can dealers and managers use…See More
Jun 16, 2012
Clifford VanMeter commented on Mike Gorun's blog post Incredible Acts of Customer Service Inspire Incredible Customer Loyalty
"We have the opportunity to create fans-for-life of non-customers as well. I got pulled over recently for having a tail-light out on my truck. I was parked right across from a local fried chicken place. While the officer was writing me up, an…"
May 31, 2012
Clifford VanMeter posted a discussion

Why do so many auto dealer websites suck?

I just added this as a post at Clifford the Big Read Blog --http://www.cliffordblog.com/marketing/why-do-so-many-auto-dealer-websites-suck/I am really very curious about this. I know a lot of other mom and pop business have very poor websites, but why do so many dealerships put so little effort into their online identity? Before landing as the marketing manager for a dealership, I was a web…See More
Jan 26, 2012
Clifford VanMeter commented on Tom Gorham's blog post From the Trenches - Remembering Johnny Walker
"True, there are a few, a very vocal group, but just a few that you can never please. I've found that with most just listening to their problems and making an effort to resolve them goes a long way. We had a bad review just recently on…"
Nov 21, 2011
Clifford VanMeter commented on Tom Gorham's blog post From the Trenches - What To Do About A Bad Review
"We have a lot of great reviews and since I came on as Marketing Manager, I've been the one responding to our few negative reviews myself. I always follow your advice here, I don't engage on the specifics and I offer to work with the person…"
Oct 28, 2011
Clifford VanMeter posted a status
"just launched Clifford the Big Read Blog -- http://ning.it/npKPeb. Marketing & PR oriented on new media and social media. Insights welcome."
Sep 14, 2011
Clifford VanMeter commented on David Johnson's video
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Social Proof: The Power Of The Review - An Automotive Social Media Video

"I'm with you, David. I wish it was easier to motivate the sales team to think of the long-term benefits of building relationships. A few of our guys get it, and have done very well for themselves that way, but most of them just think in terms…"
Sep 14, 2011
Clifford VanMeter commented on Paul Potratz's video
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Creative Marketing, are you thinking outside the box?

"Couldn't agree more, Stephen. Burger King is a great example. My comment was to urge striking a balance between short-term and long-term goals. McDonalds is also a great example. They work hard at building brand as well as selling product and…"
Sep 14, 2011
Clifford VanMeter commented on David Johnson's video
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Social Proof: The Power Of The Review - An Automotive Social Media Video

"We just started an internal contest for the sales staff where we give 5-points for a review and 2-points for every testimonial. Winning salesperson in each store get's a bonus and the winner overall get's a bonus on top of that. Customers…"
Sep 14, 2011
Clifford VanMeter commented on Paul Potratz's video
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Creative Marketing, are you thinking outside the box?

"Creating a sense of urgency in any ad medium is critical in the short term, but we shouldn't loose sight of the long term benefits of building a brand impression in the mind of the viewer. Most of the people on that couch are not buying a car…"
Sep 14, 2011
Keith Shetterly left a comment for Clifford VanMeter
"Welcome to ADM, Cliff!  Enjoy yourself!   Keith Shetterly ADM Coordinated Marketing Editor www.keithshetterly.com  "
Apr 25, 2011
Clifford VanMeter is now a member of Automotive Digital Marketing Professional Community
Apr 25, 2011

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Express Auto
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3
REQUIRED: Your Business Phone Number
2693854955
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://expressauto.com
Select All franchises/brands you are associated with
48-Not Applicable
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://carsforsale.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://facebook.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://usedcars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://twitter.com/expressauto#
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://facebook.com/ExpressAuto
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/user/ExpressAutoFinance
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Dealix
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Comment Wall (1 comment)

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At 9:11am on April 25, 2011, Keith Shetterly said…

Welcome to ADM, Cliff!  Enjoy yourself!

 

Keith Shetterly

ADM Coordinated Marketing Editor

www.keithshetterly.com

 

 
 
 

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