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Clayton Fowlie
  • Oklahoma City, OK
  • United States
  • PathLight Digital Media
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Clayton Fowlie's ADM Friends

  • James Klaus
  • Roosevelt Gist
  • Ketty Colom
  • Ashley Lopez
  • Cathy Nesbit
  • Ralph Paglia

Clayton Fowlie's ADM Discussions

Is your TV connected to the Internet?

Started Jan 3, 2013 0 Replies

One in Four Homes Are. How many of your customers are? Are you rethinking you traditional  TV media buys? By the end of this year, eMarketer expects 35.1 million US households will have at least one…Continue

Tags: ads, video, buys, media, advertising

20 Percent Of Consumers View Online Streaming As Pay TV Replacement

Started Oct 25, 2012 0 Replies

According to a new study from ABI research nearly 20 percent of online consumers now consider online video as a quick and easy replacement for pay TV.Read more internet tv news: …Continue

Customers Respond to Sites Whipped into Mobile Shape

Started Oct 16, 2012 0 Replies

Mobile-optimized sites drive sales, return visits.The shift to mobile may seem to have happened overnight, but that doesn't mean that consumers are cutting retailers any slack when it comes to…Continue

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Clayton Fowlie's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Cathy Nesbit and Clayton Fowlie are now friends
Feb 6
Clayton Fowlie replied to Clayton Fowlie's discussion "Video Advertising Recall 2X Higher Than TV, According to Study"
"Ralph, Thanks! This is an awesome article  that helps explain the power of video advertising to dealerships. Many of them just don't know how to get there on their own. That's where my team comes in to help introduce, explain and…"
Nov 6, 2013
Ralph Paglia replied to Clayton Fowlie's discussion "Video Advertising Recall 2X Higher Than TV, According to Study"
"For an in depth analysis of this topic and a couple of charts and infographics, go to: AutomotiveDigitalMarketing.com/research-study-shows-online-video-advertising-is-200-percent-more"
Oct 2, 2013
Clayton Fowlie posted a discussion

Is your TV connected to the Internet?

One in Four Homes Are. How many of your customers are? Are you rethinking you traditional  TV media buys? By the end of this year, eMarketer expects 35.1 million US households will have at least one television connected to the internet, and at least one person in the household using the internet through that TV set on a monthly basis. eMarketer’s definition of connected TV includes any television connected to the internet, whether it’s an internet-enabled smart TV or connected via a set-top box…See More
Jan 3, 2013
Clayton Fowlie joined Ralph Paglia's group
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Internet Sales 20 Group

What is an Internet Sales 20 Group?A typical “20 group” is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most “20 Groups” are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss…See More
Nov 27, 2012
Clayton Fowlie posted a blog post

Is The TV Business Starting To Collapse?

Is The TV Business Starting To Collapse?  http://www.businessinsider.com/tv-business-collapse-2012-6?0=media We almost never watch television shows when they are broadcast anymore  (with the very notable exception of live sports)We rarely watch shows with ads, even on a DVRWe watch a lot of TV and movie content, but always on demand and almost never with ads (We're now so used to watching shows via …See More
Nov 27, 2012
Clayton Fowlie posted a discussion

20 Percent Of Consumers View Online Streaming As Pay TV Replacement

According to a new study from ABI research nearly 20 percent of online consumers now consider online video as a quick and easy replacement for pay TV.Read more internet tv news: worldtvpc.com/blog/20-percent-of-consumers-view-online-streaming-as-pay-tv-replacement/ … …See More
Oct 25, 2012
Clayton Fowlie posted a discussion

Customers Respond to Sites Whipped into Mobile Shape

Mobile-optimized sites drive sales, return visits.The shift to mobile may seem to have happened overnight, but that doesn't mean that consumers are cutting retailers any slack when it comes to adapting to the mobile web.Read more at http://www.emarketer.com/Article.aspx?R=1009416&ecid=a6506033675d47f881651943c21c5ed4#6LQKQLvistFEkPb5.99See More
Oct 16, 2012
Clayton Fowlie joined Ralph Paglia's group
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Slideshare

Many car dealers and automotive marketing professionals have discovered the powerful effectiveness of using Slideshare.net to enhance their content marketing.  Slideshare provides the single most effective platform i have ever seen for leveraging model year brochures in PDF file format for the dealer's…See More
Oct 11, 2012
Clayton Fowlie joined Ketty Colom's group
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Managed Live Chat

This group was created to discuss the benefits of adding live chat to your dealership's website. See More
Oct 9, 2012
Clayton Fowlie posted a discussion

Forbes Study Finds: Executives Embrace the Non-text Web (Love Video)

 http://images.forbes.com/forbesinsights/StudyPDFs/Video_in_the_CSuite.pdfKey Findings • Video is becoming a critical information source for senior executives. More than 80% said they are watching more online video today than they were a year ago.• Senior executives are also turning to…See More
Oct 1, 2012
Clayton Fowlie joined Ralph Paglia's group
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Mazda

For Mazda Dealers, Mazda North American Operations associates, Mazda Customers and fans... This group is al about the Zoom Zoom of the auto industry! "We build Mazdas, what do you drive?"See More
Oct 1, 2012
Clayton Fowlie joined Ralph Paglia's group
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Toyota

This ADM Group serves Toyota Dealers, Toyota Motos Sales associates, Toyota Region and Distributor associates and Toyota Customers and fans... See More
Oct 1, 2012
Clayton Fowlie updated their profile
Sep 26, 2012
Clayton Fowlie posted discussions
Sep 26, 2012
Clayton Fowlie commented on J.D. Rucker's blog post Don't Forget to Change Your Twitter Header
"Great Post and reminder for all of us! Need to get a lot of my clients there! A work in progress! "
Sep 21, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
PathLight Digital Media
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Marketing Services Provider, Technology Professional
REQUIRED: Your Business Phone Number
405-213-1931
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.pathlightdigital.com
YOUR Email address for business contacts
Clayton@PathLightDigital.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
207 6599103
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
We help Small to Medium Businesses navigate the New Digital and Social Media Landscapes.

Before we do this, we get to know you and your business inside and out to create the right mix of online marketing services for you.

Our Services:

* Online Video Advertising and Display play important roles within your Digital Media marketing strategy. Our team leverages these formats to bring your target audience closer to your business or brand in an engaging and measurable way.

* Social Media provides tremendous opportunities to engage your audience and grow your business. Businesses that add value and enhance the Social Media conversation will be rewarded with customer loyalty.

* Digital Content works best when it’s designed to be Digital Content. We direct our clients put to forward compelling content and advertising creatives to drive results. Pathlight has several relationships with publishers, technology providers to leverage our digital media spend and expertise for creative asset design and production.

* Mobile plays a significant role in the Digital Media marketing equation and that role will only continue to grow as adoption and usage increases. We help our clients reach their audiences in the mobile environment.

* Email Marketing is an opportunity to develop a long-term relationship with customers and prospects. At Pathlight Media, we recognize that effective email marketing requires proper planning, stewardship and reporting in order to achieve our clients’ goals.
What will YOU contribute to the ADM Community?
Your One Stop Agency for Online Video Advertising!

Video Advertising historically has been reserved for larger companies with multi-million dollar advertising budgets. However this is no longer the case. Now PathLight Media gives small to medium businesses an opportunity to experience the benefits of Online Video Advertising!

We make Video Advertising Simple! We focus on targeting your customers, reaching them online wherever they are and measuring the effectiveness of your ad campaign. We match your video ad to the right audience on the right screen.

You are in control. You tell us where, when and to whom you want us to show your online video ad based on the geographic or demographic, interest and contextual targets of your customers.

Effective and Affordable. You will find our programs are both extremely effective and affordable. In today’s competitive market place you can’t afford not to look at online video advertising.

Take a look at some our work.

http://www.youtube.com/user/PathLightMedia

Clayton Fowlie's ADM Blog

Is The TV Business Starting To Collapse?

Posted on November 27, 2012 at 8:56am 0 Comments

Is The TV Business Starting To Collapse?  http://www.businessinsider.com/tv-business-collapse-2012-6?0=media 

  • We almost never watch television shows when they are broadcast anymore  (with the very notable exception of live sports)
  • We rarely watch shows with ads, even on a DVR
  • We watch a lot of TV and movie content, but always on…
Continue

Video Advertising Recall 2X Higher Than TV, According to Study

Posted on September 17, 2012 at 7:50pm 0 Comments

"Video Advertising Recall 2X Higher Than TV, According to Study

 

!http://ning.it/OzaldY"

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