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Clayton Fowlie
  • Oklahoma City, OK
  • United States
  • PathLight Digital Media
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Clayton Fowlie's ADM Discussions

Is your TV connected to the Internet?

Started Jan 3, 2013 0 Replies

One in Four Homes Are. How many of your customers are? Are you rethinking you traditional  TV media buys? By the end of this year, eMarketer expects 35.1 million US households will have at least one…Continue

Tags: ads, video, buys, media, advertising

20 Percent Of Consumers View Online Streaming As Pay TV Replacement

Started Oct 25, 2012 0 Replies

According to a new study from ABI research nearly 20 percent of online consumers now consider online video as a quick and easy replacement for pay TV.Read more internet tv news: …Continue

Customers Respond to Sites Whipped into Mobile Shape

Started Oct 16, 2012 0 Replies

Mobile-optimized sites drive sales, return visits.The shift to mobile may seem to have happened overnight, but that doesn't mean that consumers are cutting retailers any slack when it comes to…Continue

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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
PathLight Digital Media
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Consultant, Marketing Services Provider, Technology Professional
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207 6599103
ADM is a Professional Network, describe: "Why should anyone do business with you?"
We help Small to Medium Businesses navigate the New Digital and Social Media Landscapes.

Before we do this, we get to know you and your business inside and out to create the right mix of online marketing services for you.

Our Services:

* Online Video Advertising and Display play important roles within your Digital Media marketing strategy. Our team leverages these formats to bring your target audience closer to your business or brand in an engaging and measurable way.

* Social Media provides tremendous opportunities to engage your audience and grow your business. Businesses that add value and enhance the Social Media conversation will be rewarded with customer loyalty.

* Digital Content works best when it’s designed to be Digital Content. We direct our clients put to forward compelling content and advertising creatives to drive results. Pathlight has several relationships with publishers, technology providers to leverage our digital media spend and expertise for creative asset design and production.

* Mobile plays a significant role in the Digital Media marketing equation and that role will only continue to grow as adoption and usage increases. We help our clients reach their audiences in the mobile environment.

* Email Marketing is an opportunity to develop a long-term relationship with customers and prospects. At Pathlight Media, we recognize that effective email marketing requires proper planning, stewardship and reporting in order to achieve our clients’ goals.
"What will YOU contribute to the ADM Community?"
Your One Stop Agency for Online Video Advertising!

Video Advertising historically has been reserved for larger companies with multi-million dollar advertising budgets. However this is no longer the case. Now PathLight Media gives small to medium businesses an opportunity to experience the benefits of Online Video Advertising!

We make Video Advertising Simple! We focus on targeting your customers, reaching them online wherever they are and measuring the effectiveness of your ad campaign. We match your video ad to the right audience on the right screen.

You are in control. You tell us where, when and to whom you want us to show your online video ad based on the geographic or demographic, interest and contextual targets of your customers.

Effective and Affordable. You will find our programs are both extremely effective and affordable. In today’s competitive market place you can’t afford not to look at online video advertising.

Take a look at some our work.

Clayton Fowlie's ADM Blog

Is The TV Business Starting To Collapse?

Posted on November 27, 2012 at 8:56am 0 Comments

Is The TV Business Starting To Collapse? 

  • We almost never watch television shows when they are broadcast anymore  (with the very notable exception of live sports)
  • We rarely watch shows with ads, even on a DVR
  • We watch a lot of TV and movie content, but always on…

Video Advertising Recall 2X Higher Than TV, According to Study

Posted on September 17, 2012 at 7:50pm 0 Comments

"Video Advertising Recall 2X Higher Than TV, According to Study



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