Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!
Clark Collins
  • Male
  • Menasha, WI
  • United States
  • Clark's Automotive Assistance
Share on Facebook
Share Twitter

Clark Collins's ADM Friends

  • Curtis Brown
  • Eliana Raggio
  • SUSAN HAIR
  • JoAnna
  • Todd Mathews
  • Ralph Paglia

Music

Loading…

Gifts Received from ADM Members

ADM Gift

Clark Collins has not received a gift from an ADM Member

Give a Gift

 

Clark Collins's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Clark Collins posted a blog post

DMS

  I'm looking for a great DMS that will integrate with autosoft... Any Ideas where I should start?See More
Nov 2, 2012
JoAnna and Clark Collins are now friends
Dec 28, 2011
Clark Collins joined Curtis Brown's group
Thumbnail

Mobile Marketing for Dealers

Our goal is to share and provide tips about how mobile marketing can enhance your reach to your current market.See More
Jul 20, 2011
Clark Collins joined Ralph Paglia's group
Thumbnail

Targeted Marketing

A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
Jul 20, 2011
Clark Collins joined Ralph Paglia's group
Thumbnail

Universal Business Listings

Accurate listings are the first step in online marketing. More than 40% of online listings are inaccurate, incomplete, or missing.See More
Jul 20, 2011
Clark Collins posted a status
"Maybe someone can give me a hand. I need an updated phone script. Can you give me a few Ideas?"
Jul 20, 2011
Clark Collins and Curtis Brown are now friends
Mar 21, 2011
Clark Collins commented on Grant Cardone's video
Thumbnail

Online Sales Training: Close the Sale - Pressure and Rejection

"Put down that coffee! Coffee's for closers! Great movie... seriously though. Good message Grant. I was actually just talking with a couple sales associates about this very same thing this morning. I had them watch this."
Jan 31, 2011
Clark Collins commented on Clark Collins's blog post Independant dealerhip branding and marketing.
"  Yeah, I agree Keith. I just don't understand the mentality... They want more business, but they don't want to follow a plan to get it."
Jan 26, 2011
Keith Shetterly commented on Clark Collins's blog post Independant dealerhip branding and marketing.
"I remember Mom and Pop video stores in the Way Back--they didn't even bother to alphabetize the movies, or in some cases even group them by type (action, romance, thriller, etc.).  Things advanced from competition, but it really…"
Jan 24, 2011
Clark Collins posted a blog post

Independant dealerhip branding and marketing.

  One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in the…See More
Jan 24, 2011
Clark Collins joined Ralph Paglia's group
Thumbnail

Ning Platform Users

For automotive marketing professionals using Ning platform based sites and networks within their digital marketing strategy.
Jan 22, 2011
Clark Collins and Todd Mathews are now friends
Nov 12, 2010

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clark's Automotive Assistance
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Dealer Advertising Association - Tier 2, Motorcycle Dealer, Powersports Dealer, Dealership Supplier, Marketing Services Provider, Dealership Solution Provider
REQUIRED: Your Business Phone Number
920-450-9871
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.clarkcollins.com
YOUR Email address for business contacts
clarkcollins@clarkcollins.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
920-450-9871
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 20-Jeep, -Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
I think that people choose to do business with me because of the simple way we lay out their goals for online growth. And make that happen for them. Many dealers want results from their online process but are going about it all wrong or their current process isn't working for them. Digital Marketing has been my passion for over 14 years in the automotive business, and I know how to get you results by getting dealerships in front of their customers, and showing your internet managers how to make a process work for them from lead creation to vehicle delivery.
What will YOU contribute to the ADM Community?
I have been in the automotive business for 14 years now and have been successful in most every position that I have held. I truly understand and enjoy internet marketing and the different tricks we can employ without having to pay the big "pay per click" companies. But you have to understand that PPC is important in combination. I think I can offer insight in processes that can make your customers happy, and your dealership more profitable during purchasing time and ways to expand our business through social media, process, and lead generation.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://www.appletonusedcars.com
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.digg.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.wisautos.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.idk.twitter.com
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/ADMcommunity?ref=ts#!/pages/Clark-Collinss-...
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/watch?v=E8qCQwB3DMI
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
ADP Dynamic Websites, Reynolds Web Solutions, BZ Results, The Cobalt Group, Dealer.com, Dealerskins, TK Carsites, FridayNet.com, DealerMarketingSolutions.com, DealerFire
INTERNET LEAD Suppliers You Have Experience Using
Dealix, Autobytel, Automotive.com, Cars.com NewLeadsPlus, CarsDirect.com, CarSmart, InvoiceDealers.com, OTHERS
DEALER MANAGEMENT SYSTEM (DMS) You use
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Use
InventoryPro (DealerTrack), OTHER, Not Applicable...

Getting on the road to success in my market

I have been working for quite some time in the automotive business. In that time I have really focused on making the dealership a very successful online presence. Recently I have made a switch in profession to a smaller independent dealership that's reluctant to make significant changes to make business better. This has left me with quite a bit of time to focus simply on my own success and hope that the examples that I make will help make a model for the dealership I work for. Please make no mistake I do not want to compete with my dealership owner. I simply want to make a name for myself as a sales professional, and sell a lot of vehicles which will make the dealership I work for more successful.

Right now I am working on a personal website that I hope will make this work for me. If you have any comments or suggestions I encourage you to make them. I just want this to work.

Thanks!

Clark

Clark Collins's ADM Blog

DMS

Posted on November 2, 2012 at 7:30am 0 Comments

  I'm looking for a great DMS that will integrate with autosoft... Any Ideas where I should start?

Independant dealerhip branding and marketing.

Posted on January 24, 2011 at 5:40pm 2 Comments

  One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in…

Continue

3rd party lead providers vs. Your own business website

Posted on October 18, 2010 at 5:30pm 1 Comment

These are questions that have been coming into my head every month I am looking at the amount of lead conversions I am seeing from cars.coom, autotrader, and other big lead providers. Their prices keep going up year after year, and their results keep going down. These guys make up at least a third of our total advertising budget each month!


There are a lot of negatives to these third party providers that we have to think about, as well the positives they bring up every time…
Continue

Comment Wall (1 comment)

You need to be a member of Automotive Digital Marketing ProCom to add comments!

Join Automotive Digital Marketing ProCom

At 10:46am on November 1, 2010, SUSAN HAIR said…
thanks Clark! Have a wonderful week!!
 
 
 

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service