Automotive Digital Marketing

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Clark Collins
  • Male
  • Menasha, WI
  • United States
  • Clark's Automotive Assistance
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ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Clark's Automotive Assistance
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Manager, Dealership Marketing Professional - Tier 3, Dealer Advertising Association - Tier 2, Motorcycle Dealer, Powersports Dealer, Dealership Supplier, Marketing Services Provider, Dealership Solution Provider
Your Business Phone Number (country code - number)
YOUR Business Website URL (ie:
Your Mobile Phone, Direct Business Line or Alternate Number
Select All franchises/brands you are associated with
8-Chrysler, 9-Dodge, 20-Jeep, -Not Applicable...
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I think that people choose to do business with me because of the simple way we lay out their goals for online growth. And make that happen for them. Many dealers want results from their online process but are going about it all wrong or their current process isn't working for them. Digital Marketing has been my passion for over 14 years in the automotive business, and I know how to get you results by getting dealerships in front of their customers, and showing your internet managers how to make a process work for them from lead creation to vehicle delivery.
"What will YOU contribute to the ADM Community?"
I have been in the automotive business for 14 years now and have been successful in most every position that I have held. I truly understand and enjoy internet marketing and the different tricks we can employ without having to pay the big "pay per click" companies. But you have to understand that PPC is important in combination. I think I can offer insight in processes that can make your customers happy, and your dealership more profitable during purchasing time and ways to expand our business through social media, process, and lead generation.
CAR DEALER or OEM Website you recommend (ie;
Social Media, Network or Blog site you recommend (ie;
INVENTORY MERCHANDISING or Classified Listing site you recommend (ie;
YOUR Twitter profile, or one you recommend (ie;
YOUR Facebook Profile/Page!/pages/Clark-Collinss-...
YOUR YouTube Channel, or one you recommend (ie;
ADP Dynamic Websites, Reynolds Web Solutions, BZ Results, The Cobalt Group,, Dealerskins, TK Carsites,,, DealerFire
INTERNET LEAD Suppliers You are using now, or in the past
Dealix, Autobytel,, NewLeadsPlus,, CarSmart,, OTHERS
ADP, Reynolds ERA, Reynolds Power (UCS), OTHER
Used Car Inventory Management Solutions You Have Used
InventoryPro (DealerTrack), OTHER, Not Applicable...

Getting on the road to success in my market

I have been working for quite some time in the automotive business. In that time I have really focused on making the dealership a very successful online presence. Recently I have made a switch in profession to a smaller independent dealership that's reluctant to make significant changes to make business better. This has left me with quite a bit of time to focus simply on my own success and hope that the examples that I make will help make a model for the dealership I work for. Please make no mistake I do not want to compete with my dealership owner. I simply want to make a name for myself as a sales professional, and sell a lot of vehicles which will make the dealership I work for more successful.

Right now I am working on a personal website that I hope will make this work for me. If you have any comments or suggestions I encourage you to make them. I just want this to work.



Clark Collins's ADM Blog


Posted on November 2, 2012 at 7:30am 0 Comments

  I'm looking for a great DMS that will integrate with autosoft... Any Ideas where I should start?

Independant dealerhip branding and marketing.

Posted on January 24, 2011 at 5:40pm 2 Comments

  One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in…


3rd party lead providers vs. Your own business website

Posted on October 18, 2010 at 5:30pm 1 Comment

These are questions that have been coming into my head every month I am looking at the amount of lead conversions I am seeing from cars.coom, autotrader, and other big lead providers. Their prices keep going up year after year, and their results keep going down. These guys make up at least a third of our total advertising budget each month!

There are a lot of negatives to these third party providers that we have to think about, as well the positives they bring up every time…

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At 10:46am on November 1, 2010, SUSAN HAIR said…
thanks Clark! Have a wonderful week!!

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