A special focus on the use of highly targeted marketing communications resulting from research, tracking systems, ad delivery mechanisms, tracking codes and data mining.Several examples of targeting methodologies that drive the delivery of these communications to our selected and defined audience include:Contextual Relevancy Triggered Placement of Display Ads on WebsitesKeyword Search Activity by ConsumersGeographic Location of Online ConsumersBehavioral Targeting Based on Previous Sites…See More
"Put down that coffee! Coffee's for closers! Great movie... seriously though. Good message Grant. I was actually just talking with a couple sales associates about this very same thing this morning. I had them watch this."
"I remember Mom and Pop video stores in the Way Back--they didn't even bother to alphabetize the movies, or in some cases even group them by type (action, romance, thriller, etc.). Things advanced from competition, but it really…"
One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in the…See More
You know, not to minimize your experience but I don't think that this sort of treatment was reserved specifically for the ladies in the market back in the 80's and 90's... My first car buying experience…"
ADM is a Professional Network, please describe YOUR Value Proposition... Why do business with you?
I think that people choose to do business with me because of the simple way we lay out their goals for online growth. And make that happen for them. Many dealers want results from their online process but are going about it all wrong or their current process isn't working for them. Digital Marketing has been my passion for over 14 years in the automotive business, and I know how to get you results by getting dealerships in front of their customers, and showing your internet managers how to make a process work for them from lead creation to vehicle delivery.
What interesting insights can you contribute to the ADM Community? What are you PASSIONATE about? Who are you?
I have been in the automotive business for 14 years now and have been successful in most every position that I have held. I truly understand and enjoy internet marketing and the different tricks we can employ without having to pay the big "pay per click" companies. But you have to understand that PPC is important in combination. I think I can offer insight in processes that can make your customers happy, and your dealership more profitable during purchasing time and ways to expand our business through social media, process, and lead generation.
URL of DEALER Website you recommend (ie; www.ParagonCars.com)
InventoryPro (DealerTrack), OTHER, Not Applicable...
Getting on the road to success in my market
I have been working for quite some time in the automotive business. In that time I have really focused on making the dealership a very successful online presence. Recently I have made a switch in profession to a smaller independent dealership that's reluctant to make significant changes to make business better. This has left me with quite a bit of time to focus simply on my own success and hope that the examples that I make will help make a model for the dealership I work for. Please make no mistake I do not want to compete with my dealership owner. I simply want to make a name for myself as a sales professional, and sell a lot of vehicles which will make the dealership I work for more successful.
Right now I am working on a personal website that I hope will make this work for me. If you have any comments or suggestions I encourage you to make them. I just want this to work.
One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in…
These are questions that have been coming into my head every month I am looking at the amount of lead conversions I am seeing from cars.coom, autotrader, and other big lead providers. Their prices keep going up year after year, and their results keep going down. These guys make up at least a third of our total advertising budget each month!
There are a lot of negatives to these third party providers that we have to think about, as well the positives they bring up every time…
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