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Chuck Barker
  • Male
  • Harrisonburg, VA
  • United States
  • Impact Marketing &…
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Chuck Barker's ADM Discussions

Google: Friend or Foe to Auto Dealers

Started this ADM discussion. Last reply by Doug Davis Sep 30, 2012. 19 Replies

We all know that Google is the dominant search engine on the Internet with over 66% of the market. …Continue

Tags: advertising, competition, dealer, marketing, on

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Latest ADM Activity - Click "More" at bottom!

Doug Davis replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Great post. I have been watching Big Data for some time.  I was surprised that the Dataium report didn't get more play on the internet related sites.  If these were the Wall Street Journal  it would have been front page news."
Sep 30, 2012
Stan Sher replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Mark, This looks the conversation that we had about a week ago.  Doesn't it?"
Sep 30, 2012
Philip Moore replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Chuck,   You have obviously spent a great deal of time working with car dealers and can empathize with the issues that make running a successful car dealership such a challenge.  However, one of the facts you sight in your report…"
Sep 28, 2012
Ralph Paglia replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"I owe Mark Dubis a big thank you for redirecting my attention to this post, and more importantly, the PDF file of the eBook that Chuck Barker wrote as a result of his research.  Since the early days of dealers directing customers to post…"
Sep 27, 2012
Doug Davis replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"I am in the process of converting that website to Wordpress.  I was having a lot of hosting issues.  It was continually going down and I was having issues with emails.  I hope to have it all resolved in a week."
Sep 21, 2012
Mark Dubis replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Doug;  I was curious to see the services you offer dealers but got an error message when I went to visit your site.  http://www.sharphooks.net  ; Do you have a new URL?"
Sep 21, 2012
Chuck Barker replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"I hear ya..."
Sep 20, 2012
Doug Davis replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Chuck, the market leaders usually don't come from the major groups.  This is a very tough business with very tight margins.  If Google thinks that they can do better, they need to get a double portion of this nightmare.…"
Sep 20, 2012
Chuck Barker replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Very well said Doug!!!"
Sep 20, 2012
Chuck Barker replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Doug, my report and Mark’s comments do not say that franchise laws will go away or be undermined in any way.   What I see is Google or some other large player coming in and perhaps actually buying out dealerships or maybe acquiring a…"
Sep 20, 2012
Chuck Barker replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Hi Tim, Thanks for seeing the value in what I shared in the report.   There is a big difference from what I see coming from the existing publicly owned auto dealer groups.  These public groups formed and succeeded by combining…"
Sep 20, 2012
Doug Davis replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Jason, it might not take a rocket scientist to sell cars but when you dominate your ADI, State, and a large group, it takes talent, knowledge and a strong work ethic.  When you aren't the number one sled dog, the view never changes.…"
Sep 19, 2012
Doug Davis replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Mark, with the franchise and brokerage laws in most States, this will not happen.  It was about ten years ago when Ford bought a bunch of Ford dealerships in Oklahoma only to have the courts force them to dump them. The internet levels the…"
Sep 19, 2012
Mark Dubis replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"What I got from Chuck's report was pretty simple.  If dealers and OEMs do not work together to re-create a more consumer friendly shopping and auto buying process and rebuild trust in our industry, then someone from outside our industry…"
Sep 19, 2012
Jason Manning replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Doug, like I said, The Basics must be adhered to. Dealers have to know when to say Yes and when to say No. Honda made a clear and certain choice to say No to TrueCar. It doesn't take a rocket scientist to sell cars in an internet age and turn…"
Sep 11, 2012
Doug Davis replied to Chuck Barker's discussion Google: Friend or Foe to Auto Dealers
"Jason, after Lee Iacocca received the loan guarantees from the Carter administration, he stated, "The future of Chrysler will be determined at point of sale".  I don't think you can get more basic than that.  Trust me,…"
Sep 10, 2012

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Impact Marketing & Consulting Group, LLC
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Dealership Marketing Professional - Tier 3, Dealership Supplier, Marketing Services Provider, Consultant, Technology Professional, Media or Journalist, Dealership Solution Provider, OTHER
REQUIRED: Your Business Phone Number
5407469988
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.impactgroupcrm.com
YOUR Email address for business contacts
chuck@impactgroupcrm.com
Select All franchises/brands you are associated with
-Not Applicable...
ADM is a Professional Network, describe YOUR Value Proposition... "Why should anyone do business with you?"
21st Century Dealership Enhancements. Leadership, sales training, consulting, CRM Process determination. Integrity, ethics and straight forward approach to everything.
What will YOU contribute to the ADM Community?
Impact Marketing & Consulting Group has invested over 28 years providing superior corporate business assessment consulting by analyzing, interpreting and recommending business solutions including Leadership Workshops to help businesses grow.

Through the development training and consulting business an automotive division was born 18 years ago providing CRM Process consulting, sales training programs and management leadership workshops.

Chuck is a monthly contributor to Dealer Magazine and Digital Dealer Magazine and considered a corporate CRM expert in the automotive field. He provides 21st Century professional sales team training, process development, management leadership workshops and dealer consulting all steeped in Customer Relationship Management theories.

Impact Group of companies are forged on the principle that quality long term successful employees are usually derived from sources maintaining a reputation for identifying and training properly individuals for the various positions of opportunity.
CAR DEALER or OEM Website you recommend (ie; www.MelloyNissan.com)
http://brumosporsche.com/
Social Media, Network or UGC site you recommend (ie; www.AutomotiveSocial.com)
http://www.AnciraCommunity.com
INVENTORY MERCHANDISING or listing site you recommend (ie; www.Cars.com)
http://www.Cars.com
Your TWITTER profile, or one you recommend (ie; twitter.com/ADMcommunity)
http://www.twitter.com/ralphpaglia
Your FACEBOOK Profile/Page, or one you recommend (ie; facebook.com/ADMcommunity)
http://www.facebook.com/RPaglia
Your YouTube Channel, or Video site you recommend (ie; youtube.com/AutoDigitalMarketing)
http://www.youtube.com/AutoDigitalMarketing
Select All DIGITAL MARKETING or DEALER WEBSITE PROVIDERS you use
Not Applicable
INTERNET LEAD Suppliers You Have Experience Using
Not Applicable
DEALER MANAGEMENT SYSTEM (DMS) You use
Not Applicable
Used Car Inventory Management Solutions You Use
Not Applicable

Chuck Barker's ADM Blog

Client needs an Internet Manager

Posted on March 30, 2010 at 3:54am 0 Comments

I have an import auto client in Cerritos, California who has asked me to locate an Internet Manager to head things up for them. If you know of anyone looking to make a change please let me know or have them contact me; Chuck@impactgroupcrm.com or call me @ 540.746.9988. Thanks

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