Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!
Chris Miller
  • Danville, CA
  • United States
  • Recall Masters
Share on Facebook
Share
  • ADM Blog Posts (75)
  • ADM Discussions
  • ADM Events
  • Groups
  • Automotive Marketing Community Photos
  • Photo Albums
  • Automotive Digital Marketing Videos

Chris Miller's ADM Friends

  • Ralph Paglia

Gifts Received from ADM Members

ADM Gift

Chris Miller has not received a gift from an ADM Member

Give a Gift

 

Chris Miller's ADM Profile page

Latest ADM Activity - Click "More" at bottom!

Chris Miller posted a blog post

As Safety Value Increases, So Do Repairs

Technology that helps safeguard drivers and passengers is flourishing. Vehicle manufacturers are adopting sophisticated driver safety systems as standard equipment. The problem is, what happens in the event of a system failure? You have more than likely experienced the “blue screen of death” on a Windows-based computer, or the endless spinning wheel on a Mac. Technology is…See More
Tuesday
Chris Miller's blog post was featured

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and you’ll no…See More
Oct 30

Dealer
Barry Parker liked Chris Miller's blog post Why Technicians will Soon Rule the Automotive Industry
Oct 30
Chris Miller posted a blog post

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and you’ll no…See More
Oct 29
Chris Miller's blog post was featured

When Digital Starts Winning, Fight Back

In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing weapon of choice used to be retail signage or print advertising, but now it’s all…See More
Oct 28
Chris Miller posted a blog post

When Digital Starts Winning, Fight Back

In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing weapon of choice used to be retail signage or print advertising, but now it’s all…See More
Oct 19
Chris Miller's blog post was featured
Sep 27
Chris Miller posted a blog post
Sep 27
Chris Miller's blog post was featured

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important differentiators. But does that then mean…See More
Sep 22
Chris Miller posted a blog post

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers The customer experience is key to building customer loyalty, increasing referrals and securing repeat business. It is also one of a dealership’s most important differentiators. But does that then mean…See More
Sep 21
Chris Miller's blog post was featured

Take a Good Look at Your Recall Customers

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.  However, changes in OEM recall reimbursement policies, along with revenue data that…See More
Sep 6
Chris Miller posted a blog post

Take a Good Look at Your Recall Customers

It wasn’t too long ago that most dealers shunned recalled vehicle owners, describing the additional traffic as a nuisance, or they viewed them as consumers who occupied service bays that could be more profitable with other types of business.  However, changes in OEM recall reimbursement policies, along with revenue data that…See More
Sep 5
Chris Miller's blog post was featured

Advancing Technology and the Public Threat

If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible crash. While…See More
Aug 29
Chris Miller posted a blog post

Advancing Technology and the Public Threat

If you’re a movie fan, at some point, you will almost certainly have witnessed a scene where a villain sabotages a vehicle. The unsuspecting character gets into their car, fires up the engine and it explodes, dramatically. Or, perhaps the villain messes with the brakes, causing the main character to have a horrible crash. While…See More
Aug 27
Chris Miller's blog post was featured

Are We Playing Whack-A-Mole with Recalls?

Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come.  A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight. The reality is that recalls are like the…See More
Aug 3
Chris Miller posted a blog post

Are We Playing Whack-A-Mole with Recalls?

Most of us in the automotive community are painfully aware that our nation is in the middle of a recall epidemic -- and will be for decades to come.  A low percentage of recall repair compliance pushes the numbers of vehicles on the road with open recalls ever higher, with no relief in sight. The reality is that recalls are like the…See More
Jul 31

ADM Profile Information

REQUIRED: Name of Your Dealership, Business or Organization:
Recall Masters
REQUIRED: Auto Industry Business Segment or Affiliation (check all that apply):
Fixed Operations Professional, Dealership Solution Provider, Marketing Services Provider
REQUIRED: Your Business Phone Number
888.651.4480 x15
REQUIRED: YOUR Business Website URL (ie; www.CourtesyChev.com)
http://www.recallmasters.com
YOUR Email address for business contacts
chris@recallmasters.com
Your Mobile Phone Number, Direct Business Line or Alternate Number
510.504.5006
ADM is a Professional Network, describe: "Why should anyone do business with you?"
I am a seasoned software designer and marketing professional. A longtime proponent of using technology to streamline marketing communications, I have over 15 years experience in advertising and software development. I have worked on campaigns and built automation platforms for some of the world’s largest brands including HSBC/Household Automotive, Washington Mutual, Residential Pacific Mortgage, ServiceMagic, Monumental Life Insurance, Mercedes Benz USA, BMW/Mini North America, Volvo North America, JP Morgan Chase, Wells Fargo, Moxy Solutions, and Costco Automotive Group.
"What will YOU contribute to the ADM Community?"
I previously worked as VP of Marketing and Product Management at MyCustomerData where I helped evolve its Savings Card program. I developed its groundbreaking Card Center website lead conversion utility available to over 1,000 automotive dealerships nationwide. I helped MyCustomerData achieve its Inc. 500|5000 ranking and win a 2011 award from the Direct Marketing Association (DMA) as one of the Top 5 Marketing Programs of the year against one thousand competing campaigns nationwide.

Having programmed software since age 10, I expanded his skillset with a degree in international business and a minor in social psychology from California Polytechnic State University in San Luis Obispo. I graduated in three years and was on the Orfalea College of Business Dean’s List in 2004. I sat on the University’s Business Council and served as a member of the SLO Chamber of Commerce’s Technology Advisory Committee (TAC). I also helped develop the University’s student entrepreneurship program as head of Cal Poly’s Entrepreneurship Club. And came back as a first-year alumni to compete and win first place in the University’s business plan competition sponsored by Ray Scherr, founder of Guitar Center.

I worked his way through high school and college as principal of Criterion Networks, an aimless custom software development shop that I built to manage over 30 clients including a major project for HSBC Automotive.

Outside of work, I actively support two major humanitarian organizations fighting global poverty:
Unicef (www.unicef.org) to provide emergency aide and ongoing food, shelter, healthcare, and education services to children in struggling or disaster-torn countries
CARE (www.care.org) providing care and education to women as their empowerment continues to be the #1 single greatest factor leading to increased quality of life for an entire population.

I also serve as a Mentor on Staff for the Leukemia & Lymphoma Society‘s Team-In-Training (TNT) with it’s San Francisco Bay Area Triathlon Team. In 2013, I competed in twelve races and six major (What do we do for fun?) swim/bike/run events as part of teams that raised nearly $600,000 toward blood cancer research and patient care (Go TEAM!). This year, I am also an advocacy volunteer for the Alzheimer’s Association as I help to gather grassroot support in numerous cities during their Walk to End Alzhemier‘s events.

Chris Miller's ADM Blog

As Safety Value Increases, So Do Repairs

Posted on November 13, 2018 at 6:37am 0 Comments

Technology that helps safeguard…

Continue

Why Technicians will Soon Rule the Automotive Industry

Posted on October 29, 2018 at 7:10am 0 Comments

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and…

Continue

When Digital Starts Winning, Fight Back

Posted on October 19, 2018 at 7:31am 0 Comments

In the last few years, a war between dealerships and independent service centers over consumers has fueled a competitive fire.  At stake is millions spent by consumers on retail service and, perhaps, the survival of many dealerships.  The marketing weapon of choice used to be retail signage or print advertising, but…

Continue

The Pitfalls of Discounting Service

Posted on September 27, 2018 at 7:30am 0 Comments

Comment Wall

You need to be a member of Automotive Digital Marketing to add comments!

Join Automotive Digital Marketing

  • No comments yet!
 
 
 

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service